{"title":"Prime Prometics UK","description":"\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is Prime Prometics available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, Prime Prometics products are available for purchase in the UK through our online store.\"}}, {\"@type\": \"Question\", \"name\": \"Where can I buy Prime Prometics in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You can buy Prime Prometics products directly from our website, Belvera.\"}}, {\"@type\": \"Question\", \"name\": \"What types of products does Prime Prometics offer?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Prime Prometics offers a range of beauty products including skincare treatments, eyeshadows, mascaras, and brow pencils.\"}}, {\"@type\": \"Question\", \"name\": \"How is shipping handled in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Belvera ships across the UK with fast delivery, and all prices are listed in GBP.\"}}]}\u003c\/script\u003e\u003cp\u003eBuy Prime Prometics in the UK, a brand dedicated to enhancing beauty through innovative hair and skin treatments. Their products, such as PrimeSkin Beauty Water and PrimeEyes Eyeshadow, focus on deeply hydrating and nourishing mature skin and hair. Key ingredients like Pro-Ag are designed to support the unique needs of mature women, delivering effective results in convenient formats.\u003c\/p\u003e\u003cp\u003eAt Belvera, we ensure that you can easily access Prime Prometics with fast delivery across the UK, all priced in GBP. Enjoy a seamless shopping experience with our curated selection of beauty products.\u003c\/p\u003e\u003ch2\u003ePrime Prometics available in the UK\u003c\/h2\u003e\u003cp\u003eBrowse the Prime Prometics we stock below, shipped across the UK in GBP.\u003c\/p\u003e\u003ch2\u003eWhy buy Prime Prometics from Belvera?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips across the UK\u003c\/strong\u003e — fast, tracked delivery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePriced in GBP\u003c\/strong\u003e with clear UK pricing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic products\u003c\/strong\u003e \u0026amp; responsive UK support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBritish beauty specialist\u003c\/strong\u003e — explore more at \u003ca href=\"https:\/\/belvera.co.uk\"\u003eBelvera\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs Prime Prometics available in the UK?\u003c\/h3\u003e\u003cp\u003eYes, Prime Prometics products are available for purchase in the UK through our online store.\u003c\/p\u003e\u003ch3\u003eWhere can I buy Prime Prometics in the UK?\u003c\/h3\u003e\u003cp\u003eYou can buy Prime Prometics products directly from our website, Belvera.\u003c\/p\u003e\u003ch3\u003eWhat types of products does Prime Prometics offer?\u003c\/h3\u003e\u003cp\u003ePrime Prometics offers a range of beauty products including skincare treatments, eyeshadows, mascaras, and brow pencils.\u003c\/p\u003e\u003ch3\u003eHow is shipping handled in the UK?\u003c\/h3\u003e\u003cp\u003eBelvera ships across the UK with fast delivery, and all prices are listed in GBP.\u003c\/p\u003e\u003cp style=\"font-size:0.85em;color:#777;margin-top:1.5rem;\"\u003e\u003cem\u003eProduct information is for general reference only. Always read and follow the directions, warnings and ingredient list on the packaging. For any medicated or over-the-counter treatment product (such as minoxidil), follow the instructions and consult a pharmacist or healthcare professional if unsure.\u003c\/em\u003e\u003c\/p\u003e\u003c!-- bv-rel --\u003e\u003cdiv class=\"bv-related\" style=\"margin-top:1.5rem;\"\u003e\n\u003ch2\u003eRelated collections\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/retinol\"\u003eRetinol \u0026amp; Retinal UK\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/round-lab\"\u003eRound Lab UK\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/skin1004\"\u003eSKIN1004 UK\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/sol-de-janeiro\"\u003eSol de Janeiro UK\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/scalp-serum\"\u003eScalp Serum \u0026amp; Treatment UK\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/shaving-hair-removal\"\u003eShaving \u0026amp; Hair Removal\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/shop-by-brand\"\u003eBrowse all beauty brands \u0026amp; categories »\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"primeskin-beauty-water-deeply-hydrating-pro-age-make-up-remover-for-mature-skin-prime-prometics","title":"PrimeSkin Beauty Water — Deeply Hydrating Pro-Age Make-Up Remover for Mature Skin | PRIME PROMETICS","description":"\u003ch2\u003eMeet PrimeSkin Beauty Water\u003c\/h2\u003e\n\u003cp\u003ePrimeSkin Beauty Water from PRIME PROMETICS offers a deeply hydrating makeup remover designed with mature skin in mind. It cleanses the eye area and face in a single, soothing swipe, helping you start your nighttime routine with a sense of calm and clarity. The formula is gentle enough for all skin types, including sensitive or mature complexions, and it balances pH to feel comfortable on skin that has experienced years of care and change.\u003c\/p\u003e\n\u003cp\u003eThis lightweight cleanser goes beyond cleansing. It refreshes without leaving a dry afterfeel, supporting a comfortable skin surface that feels hydrated yet non-greasy. Designed for everyday use, it fits into a cleansing ritual that aims to reduce tugging and friction, which can be a concern for delicate eye area skin. For many users, the experience is about a clean canvas that still feels hydrated and ready for subsequent skincare steps.\u003c\/p\u003e\n\u003ch3\u003eBotanical blend and sensorial care\u003c\/h3\u003e\n\u003cp\u003eThe heart of PrimeSkin Beauty Water is a botanical blend featuring pomegranate, lavender, and clary sage. This combination is chosen to soothe inflammation and contribute a comforting, spa-like aroma. While not a medical claim, many users notice a calmer, more balanced sensation after cleansing, which can make the nightly routine feel more indulgent and consistent.\u003c\/p\u003e\n\u003cp\u003eIn addition to its soothing properties, the formula is described as light and refreshing—an experience that makes makeup removal feel quick and easy, with a dewy finishing touch rather than a tight or dry sensation. The result is a clean feel that respects mature skin while maintaining performance across skin types.\u003c\/p\u003e\n\u003ch3\u003eKey benefits and usage ideas\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEffortlessly removes eye makeup in one swipe from mature skin\u003c\/li\u003e\n  \u003cli\u003eRefreshes without drying, helping skin feel comfortable after cleansing\u003c\/li\u003e\n  \u003cli\u003eBotanical blend (pomegranate, lavender, clary sage) may help soothe inflammation and support skin comfort\u003c\/li\u003e\n  \u003cli\u003eLightweight, dewy finish that feels refreshing and non-greasy\u003c\/li\u003e\n  \u003cli\u003eDesigned for pro-age care on all skin types with pH-balanced, hypoallergenic formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eUse as part of a nightly cleansing ritual to begin your skin’s recovery and hydration overnight\u003c\/li\u003e\n  \u003cli\u003eApply to a cotton pad and gently press around eyes and face; avoid harsh tugging\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizers or serums to enhance comfort and natural glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall, PrimeSkin Beauty Water invites a sensory, respectful approach to cleansing that supports mature skin without compromising on freshness or ease. It’s a practical, luxurious step that can become a beloved part of your routine, offering a soothing cleanse with the potential for a renewed feeling of hydration by morning.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin Beauty Water suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be gentle and suitable for all skin types, including mature skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PrimeSkin Beauty Water different from other makeup removers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, hydrating formula with pomegranate, lavender, and clary sage offers a soothing, refreshing, one-swipe cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236113985868,"sku":"B0BX65V1BZ","price":39.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-beauty-water-bottle-closeup_jpg.jpg?v=1765750347"},{"product_id":"prime-prometics-primeeyes-eyeshadow-for-mature-women-crease-free-powder-to-cream-vanilla","title":"PRIME PROMETICS PrimeEyes Eyeshadow for Mature Women – Crease-Free Powder-to-Cream Vanilla","description":"\u003ch2\u003eEnhance Mature Eyes with a Crease-Free, Long-Wear Shadow\u003c\/h2\u003e\n\u003cp\u003ePrimePrometics PrimeEyes Eyeshadow is a thoughtfully designed cream to powder formula that respects sensitive, aging lids. It glides on with featherlight ease, blends into a soft, luminous wash, and stays vibrant for hours without creasing or caking. The result is a refined look that feels comfortable and effortless, whether you’re tackling a busy day or a quiet evening out.\u003c\/p\u003e\n\u003ch3\u003eTexture, Color, and Longevity\u003c\/h3\u003e\n\u003cp\u003eThe signature experience begins as a lightweight powder and elegantly transforms into a silky cream. This crease-free transition helps prevent texture from appearing exaggerated, while soft-focus pigments blur fine lines for a lifted, diffused finish. Expect buildable color that ranges from sheer to richer without looking heavy or chalky, and a wear time that can extend up to 12 hours when worn alone or layered with other shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCrease-Free, powder-to-cream texture that glides on and stays smooth\u003c\/li\u003e\n  \u003cli\u003eLong wear up to 12 hours with minimal fading or cracking\u003c\/li\u003e\n  \u003cli\u003ePrimer-infused pigments create a blurring film for a lifted, diffused look\u003c\/li\u003e\n  \u003cli\u003eNo tugging, no fallout, easy application with finger or brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkincare Meets Color\u003c\/h3\u003e\n\u003cp\u003eDesigned with sensitive eyes in mind, PrimeEyes carries skincare-rich ingredients that help lids feel comfortable as you wear it. A blend includes 5% jojoba oil and shea butter to hydrate, plus sunflower oil with vitamin E to soften rough patches over time. This thoughtful combination supports a smooth canvas without sacrificing color payoff or wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e5% jojoba oil and shea butter to hydrate and calm lids\u003c\/li\u003e\n  \u003cli\u003eSunflower oil with vitamin E to soften and smooth over time\u003c\/li\u003e\n  \u003cli\u003eFragrance-conscious formula suitable for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eShade Vanilla provides a versatile neutral base for daily looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith its water-resistant finish and long-wear design, PrimeEyes Vanilla is a practical choice for mornings that turn into long days. The shade works well as a base or as a soft enhancement to open up the eye area without heavy drama.\u003c\/p\u003e\n\u003ch3\u003eReal-Life Uses and Tips\u003c\/h3\u003e\n\u003cp\u003eIn real-world routines, you can apply PrimeEyes with a fingertip for a quick, crease-free veil, or build with a brush for more depth. The blendable formula helps you refine edges, layer with other tones, and achieve a polished look that reads as refined rather than formal.\u003c\/p\u003e\n\u003cp\u003eShade Vanilla is a versatile neutral that pairs well with brow and liner choices, offering a dependable starting point for day-to-night transitions. The lightweight texture is comfortable for all-day wear, even on sensitive lids, while the color remains balanced and flattering across ages.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eStart with a light touch, then blend gradually to achieve your desired intensity. The powder-to-cream transition happens naturally, so you can enjoy a seamless wash of color that stays put without tugging or flaking.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes suitable for mature and sensitive eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. PrimeEyes is designed for sensitive lids with a crease-free texture that glides on gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes wear and is it water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 12 hours of wear with a water-resistant finish through daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236135285068,"sku":"B0FMYJYDKJ","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-vanilla-swatch.jpg?v=1765750725"},{"product_id":"prime-prometics-primewand-pearl-natural-pro-age-highlighter-stick-for-mature-skin-hypoallergenic-radiance","title":"Prime Prometics PrimeWand Pearl – Natural Pro-Age Highlighter Stick for Mature Skin | Hypoallergenic Radiance","description":"\u003ch2\u003ePrimeWand Pearl: Natural Pro-Age Highlighter for Mature Skin\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeWand Pearl is a sleek highlighter stick designed with mature skin in mind. It offers a natural, pearly glow that catches the light without looking heavy. The formula prioritizes a gentle touch and hypoallergenic ingredients, delivering a soft, satin finish that feels comfortable all day long. When you want a quick lift, this pro-age accessory is ready to help you add subtle brilliance or a more pronounced radiance on demand.\u003c\/p\u003e\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cp\u003eThis highlighter is crafted for mature skin and undertone versatility. It accents bone structure, brightens the eyes, and brings healthy luminescence to the face, neck, and décolletage. The blend is designed to enhance natural tones without overpowering them, offering a refined glow suitable for daily wear or special occasions.\u003c\/p\u003e\n\u003ch3\u003eWhat you can do with it\u003c\/h3\u003e\n\u003cp\u003eThe PrimeWand Pearl is buildable, letting you glide from sheer to more intense shine. Use it on eyelids, the bridge of the nose, the apples of the cheeks, the jawline, cupid’s bow, and the neck area for a cohesive, lit-from-within look. The pearl-like finish provides a luminous effect that reads soft in daylight and more noticeable under evening lighting.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural and hypoallergenic formulation designed for mature skin\u003c\/li\u003e\n\u003cli\u003eBuildable shine from subtle to noticeable across multiple facial areas\u003c\/li\u003e\n\u003cli\u003ePearl extract adds refined luminosity with a delicate, pearly finish\u003c\/li\u003e\n\u003cli\u003eGentle glide and weightless feel for comfortable, all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe a light layer onto high points such as cheekbones and brow bones\u003c\/li\u003e\n\u003cli\u003eLayer gradually on eyelids, nose bridge, and cupid’s bow for more impact\u003c\/li\u003e\n\u003cli\u003eBlend with fingertips or a brush until edges soften for a seamless look\u003c\/li\u003e\n\u003cli\u003eTap along the neck and décolletage to unify glow with your neckline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you’ll notice\u003c\/h3\u003e\n\u003cp\u003eExpect a gentle, luminous lift that enhances bone structure and adds a healthy radiance. The finish is designed to be flexible enough for everyday wear and special occasions, while respecting mature skin and natural undertones. Variations in lighting may influence brightness, but the product is built for adaptable glow that stays comfortable on the skin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeWand Pearl suitable for mature skin and sensitive complexions?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's natural, hypoallergenic, and designed to be gentle while delivering a buildable glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you apply PrimeWand Pearl for the best effect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on high points, blend, and layer for desired intensity across cheeks, eyes, and neckline.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236250562892,"sku":"B0BWSRJX2X","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primewand-pearl-glow-application.jpg?v=1765753072"},{"product_id":"prime-prometics-primebrow-pencil-for-mature-women-hair-like-strokes-long-lasting","title":"Prime Prometics PrimeBrow Pencil for Mature Women – Hair-Like Strokes, Long-Lasting","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDesigned for mature brows, Prime Prometics PrimeBrow Pencil brings precision without stiffness. It targets thinning and graying brows with a natural, polished finish that feels effortless to apply. Whether you are prepping for a busy day or a special event, this pencil helps you shape and define with confidence.\u003c\/p\u003e\n\u003ch3\u003ePrecision that respects mature brows\u003c\/h3\u003e\n\u003cp\u003eThe micro-fine tip is built to mimic brow hairs, letting you build soft, realistic strokes instead of heavy blocks. The smooth formula makes layering easy, so you can start with light lines and add density as you go.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-Fine Tip for Hair-Like Strokes — ultra-precise and easy to control for natural definition.\u003c\/li\u003e\n  \u003cli\u003eFlattering Shades for Every Brow — five mature-friendly tones, including gray-friendly options.\u003c\/li\u003e\n  \u003cli\u003eLong-Lasting \u0026amp; Smudge-Proof — water-resistant wear that stays defined through daily activities.\u003c\/li\u003e\n  \u003cli\u003eNourishing Formula — Vitamin E, Castor Oil, and Sunflower Oil condition brows over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade range and seamless blending\u003c\/h3\u003e\n\u003cp\u003eFive shades are designed to blend with subtle variations in natural brow color. If you have gray or graying brows, there are options that help you achieve a cohesive, balanced look that doesn’t appear dull or artificial. Start with a shade closest to your brow hair color and light feathering strokes to mimic natural growth patterns.\u003c\/p\u003e\n\u003ch3\u003eWear that lasts through your day\u003c\/h3\u003e\n\u003cp\u003eExpect all day definition without the need for frequent touchups. The pencil’s staying power is complemented by a formula that resists smudging after hours spent commuting, exercising, or socializing with friends.\u003c\/p\u003e\n\u003ch3\u003eNourishment for brow hairs\u003c\/h3\u003e\n\u003cp\u003eBeyond shaping, PrimeBrow Pencil nourishes brow hairs. The blend includes Vitamin E, Castor Oil, and Sunflower Oil to condition and strengthen hairs, helping brows look healthier even after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E supports conditioning and shine without overloading the brows.\u003c\/li\u003e\n  \u003cli\u003eCastor Oil provides lightweight conditioning for smoother strokes.\u003c\/li\u003e\n  \u003cli\u003eSunflower Oil helps moisturize and protect brow hairs during daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDefine, fill, and enhance your brows with Prime Prometics PrimeBrow Pencil—the result is a naturally lifted look that suits mature brows. Try it as part of your routine and see how it blends with your existing brow hairs, while keeping a soft, realistic finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Prime Prometics PrimeBrow Pencil easy to use for thinning or graying brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the micro-fine tip helps create soft, natural hair-like strokes for mature brows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will PrimeBrow Pencil stay all day without fading?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The water-resistant, smudge-proof formula provides long wear, though results vary by climate and skin type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236654362956,"sku":"B0F3DJD9KM","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/primes-prometics-primebrow-pencil-narrow-tip_jpg.jpg?v=1765756982"},{"product_id":"prime-prometics-primelash-mascara-for-older-women-volumizing-length-in-2-coats-long-lasting-zero-clumps-hypoallergenic-black","title":"Prime Prometics PrimeLash Mascara for Older Women – Volumizing Length in 2 Coats | Long-Lasting, Zero Clumps, Hypoallergenic (Black)","description":"\u003ch2\u003eElevate Your Everyday L lashes\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeLash Mascara is purposefully designed for women over 50 to deliver volume and length without the clumps. Built on feedback from over a thousand mature users, it offers a gentle, hypoallergenic option that respects sensitive eyes while helping lashes look fuller and more defined.\u003c\/p\u003e\n\u003ch3\u003eTwo coats, bold results\u003c\/h3\u003e\n\u003cp\u003eWith two clean coats, you’ll notice thicker, defined lashes that lift with subtle drama. The product uses a thoughtful wand and formula duo to separate and lengthen, reducing the appearance of gaps and uneven edges while avoiding heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumized lashes without clumping for a natural yet noticeable look\u003c\/li\u003e\n  \u003cli\u003eLifted, defined lashes that frame the eyes with elegance\u003c\/li\u003e\n  \u003cli\u003eTwo-coat application designed to be easy and predictable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe magic wand that understands your routine\u003c\/h3\u003e\n\u003cp\u003eThe wand is built to comb and separate even thin lashes, helping to prevent lash crowding and smudges. It is described as capable of handling hand tremors, making daily application smoother and more confident for many users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb and separate thin lashes for even coverage\u003c\/li\u003e\n  \u003cli\u003eSmudge resistance and dependable wear throughout the day\u003c\/li\u003e\n  \u003cli\u003eDesigned to help with controlled application for steadier hands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNourishment with every swipe\u003c\/h3\u003e\n\u003cp\u003eThe formula includes a vitamin enriched base aimed at supporting lash health. It is described as nourishing, non-drying, and pH balanced to be gentle on lashes while providing volume and length.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNourishing base to support lash health over time\u003c\/li\u003e\n  \u003cli\u003ePresents a balanced, non drying experience for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eDesigned to work well with natural lash growth cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEasy removal, minimal lash breakage\u003c\/h3\u003e\n\u003cp\u003eEven as lashes thin with age, PrimeLash Mascara aims to provide intense length and volume without compromising lash integrity. The formula promotes easier removal and aims to reduce lash breakage during daily wear.\u003c\/p\u003e\n\u003cp\u003eWhether you’re preparing for a professional setting, a social event, or everyday errands, PrimeLash offers a practical option that combines aesthetics with care. The messaging emphasizes possibilities rather than guarantees, inviting you to explore how this mascara could fit your routine and vibrant lifestyle.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is described as hypoallergenic, non-drying, and pH balanced for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats should I use and does it support lash nourishment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats provide volume and length, while a vitamin-enriched base nourishes lashes during wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236787663180,"sku":"B0BG6FXQCC","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-mascara-tube.jpg?v=1765757937"},{"product_id":"primelash-mascara-for-mature-lashes-prime-prometics-volumizing-lengthening-in-2-coats-hypoallergenic","title":"PrimeLash Mascara for Mature Lashes | Prime Prometics – Volumizing, Lengthening in 2 Coats, Hypoallergenic","description":"\u003ch2\u003eDesigned for Mature Lashes\u003c\/h2\u003e\n\u003cp\u003ePrimeLash Mascara by PRIME PROMETICS is crafted for women who want lash drama without heaviness. Built with input from over 1,200 women over 50, the formula focuses on comfort, gentleness, and real-world wearability. The result is a mascara that respects delicate lashes while enhancing their natural beauty, offering a convincing everyday option and an easy pick for special occasions.\u003c\/p\u003e\n\u003ch2\u003eTwo Coats, Big Impact\u003c\/h2\u003e\n\u003cp\u003eAchieve a thick, defined, lifted look in just two clean coats. The wand is engineered to reach and coat while keeping lashes separated, so you can enjoy a polished appearance without clumps or smudges. This combination suits busy mornings, social events, or whenever you want a more confident lash line.\u003c\/p\u003e\n\u003ch3\u003eSmart, Nourishing Formula\u003c\/h3\u003e\n\u003cp\u003eThe mascara features a vitamin-enriched base that acts as a lash booster while remaining non-drying and pH-balanced. As you wear PrimeLash, your natural lashes may feel supported and appear healthier-looking, thanks to a nourishing blend that cares for lashes as they lengthen and add volume. It cleansly rinses away with regular makeup removal, reducing the need for aggressive scrubbing and minimizing lash stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-clumping and hypoallergenic formula designed for sensitive eyes.\u003c\/li\u003e\n  \u003cli\u003eTwo-coat look delivers thick, defined, lifted lashes with drama.\u003c\/li\u003e\n  \u003cli\u003eMagic wand helps comb and separate tiny lashes for precise placement.\u003c\/li\u003e\n  \u003cli\u003eNourishing vitamin-rich base acts as a lash booster with a gentle, balanced feel.\u003c\/li\u003e\n  \u003cli\u003eLong-wearing yet easy to remove, reducing lash breakage and discomfort at night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-Life Versatility\u003c\/h2\u003e\n\u003cp\u003ePrimeLash is built for everyday use as well as more polished looks. Its forgiving formula and wand design can accommodate a gentle lift during daytime routines and a bolder finish for evenings out. The lightweight feel persists through the day, giving you options without compromising comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreat for daily wear, providing a lifted, defined lash line without heaviness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for hands-on mornings, thanks to a wand that combs through lashes with ease.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly packaging that travels well between home and events.\u003c\/li\u003e\n  \u003cli\u003eCompatible with other eye makeup and suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. PrimeLash is hypoallergenic and designed for sensitive eyes, with a gentle, nourishing base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I achieve a dramatic look with two coats?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats can deliver noticeable length and volume without clumps, thanks to the wand design and formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236787695948,"sku":"B0BG7MWNNN","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-mascara-bottle_e120ca89-0707-4644-817b-37509380ab39.jpg?v=1765757952"},{"product_id":"prime-prometics-primelash-mascara-for-older-women-long-lasting-clump-free-volume-in-2-coats-blue","title":"Prime Prometics PrimeLash Mascara for Older Women – Long-Lasting, Clump-Free Volume in 2 Coats (Blue)","description":"\u003cp\u003ePrime Prometics PrimeLash Mascara is a carefully crafted tool for older lashes, built with real user input from 1200 mature queens. The hypoallergenic, non-clumping formula is designed to feel comfortable on sensitive eyes while delivering noticeable lift, length, and definition. The blue packaging makes it easy to spot in a crowded makeup bag, so you can reach for a reliable look without fuss.\u003c\/p\u003e\n\u003cp\u003eIn just two clean coats, PrimeLash helps lashes look thicker and more defined, opening the eye with a polished, finished appearance. The wand is engineered to work with a dual-action formula that separates and lengthens, helping lashes look longer and more lifted without heaviness. This is not about dramatic makeovers; it’s about enhancing what you already have for a confident, everyday gaze.\u003c\/p\u003e\n\u003ch2\u003eKey benefits that feel right for everyday life\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-clumping formula keeps lashes distinct and readable, reducing the appearance of spidery lashes.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic base aims to minimize irritation while delivering a comfortable wear throughout the day.\u003c\/li\u003e\n  \u003cli\u003eVitamin-enriched lash base acts as a gentle booster for natural lashes, supported by a clean, balanced pH.\u003c\/li\u003e\n  \u003cli\u003eThe wand design emphasizes separation, length, and subtle volume, so lashes look defined in two coats.\u003c\/li\u003e\n  \u003cli\u003eLong-stay wear with easy removal at day's end, so you can refresh without a struggle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use for best results: start with clean lashes and apply two light coats. The wand’s precision helps you target each lash from inner to outer corners, building lift without heaviness. If you prefer a softer finish, apply a partial third coat only where you want more definition.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning routines: a quick lift that makes eyes appear more awake without a heavy feel.\u003c\/li\u003e\n  \u003cli\u003eEvening events: length and separation that read well on camera and in person.\u003c\/li\u003e\n  \u003cli\u003eTravel or busy days: durable formula that remains comfortable and easy to remove later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat to expect: results vary by lash type, but many users notice amplified length and a more open-eyed look after two coats. The formula is clean and balanced, designed to stay comfortable from application to removal.\u003c\/p\u003e\n\u003cp\u003ePrimeLash focuses on enhancing existing lashes with a vitamin-rich base and a thoughtful wand, offering a reliable option for those seeking a respectful, age-inclusive mascara experience. This is about possibilities—how your lashes could look with support that respects comfort, health, and everyday practicality.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic and non-clumping, designed to minimize irritation while delivering defined lashes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats are recommended to achieve length and volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two coats are suggested for best results; the wand helps separate lashes and add length without heavy clumps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236787827020,"sku":"B0BG6GKV4B","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-mascara-bottle.jpg?v=1765757951"},{"product_id":"primeprometics-primeeyes-glide-eyeliner-for-mature-women-water-resistant-long-lasting-gel-cream-texture-black","title":"PrimePrometics PrimeEyes Glide Eyeliner for Mature Women – Water-Resistant, Long-Lasting Gel-Cream Texture (Black)","description":"\u003cdiv class=\"seo-copy\"\u003e\n  \u003cp\u003eIntroducing PrimeEyes Glide Eyeliner from Prime Prometics, designed with mature eyes in mind. This gel-cream formula balances a smooth, comfortable glide with durable color that resists smudging and water exposure. The result is a crisp, blended look that can transition from daytime definition to subtle evening drama without harsh tugging or fidgety reapplication.\u003c\/p\u003e\n  \u003ch2\u003eBuildable definition with a controlled glide\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eEasy, precise application with a fortified tip that deposits pigment evenly for crisp lines.\u003c\/li\u003e\n    \u003cli\u003eColor builds from soft definition to a deeper, more dramatic look as you layer.\u003c\/li\u003e\n    \u003cli\u003eThe texture dries in about 60 seconds, helping you control the level of intensity you want.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eSkin-friendly, thoughtful ingredients\u003c\/h2\u003e\n  \u003cp\u003eFormulated with nourishing oils and active hydration in mind, PrimeEyes Glide supports comfortable wear. Avocado oil and olive oil help the liner move smoothly across lids, while a touch of hyaluronic acid conditions the skin around the eye area. The formula is hypoallergenic, pH-balanced, and cruelty-free, aligning with gentle makeup routines.\u003c\/p\u003e\n  \u003ch2\u003eColor options to suit your routine\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eBlack for classic definition that pairs with any look.\u003c\/li\u003e\n    \u003cli\u003eWood (brown) for a softer, earth-toned frame that complements warm palettes.\u003c\/li\u003e\n    \u003cli\u003eSapphire (blue) for a subtle pop that remains professional in appearance.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003ePractical features you’ll notice\u003c\/h2\u003e\n  \u003cp\u003eBeyond pigment, the liner includes a built-in discreet sharpener and an effective smudger, offering edge maintenance and blending flexibility. You can achieve a tight line, a soft fade, or a winged shape depending on your mood and routine.\u003c\/p\u003e\n  \u003cp\u003eAs with any makeup product, results vary by technique and wear conditions. This eyeliner is designed to support a polished look with a reliable feel, without promising guaranteed outcomes. A thoughtful choice for daily definition that can adapt from subtle to striking as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PrimeEyes Glide Eyeliner suitable for mature eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its gel-cream texture glides on with a fortified tip, offering precise, buildable color and comfortable wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What colors are available and how long does wear last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Available in Black, Wood, and Sapphire; water-resistant and long-wearing with a 60-second dry-down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236824887628,"sku":"B0C9TXLWLY","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-eyeliner-cap-closeup.jpg?v=1765758339"},{"product_id":"primeeyes-glide-eyeliner-for-mature-eyes-water-resistant-long-lasting-prime-prometics","title":"PrimeEyes Glide Eyeliner for Mature Eyes – Water-Resistant \u0026 Long-Lasting | Prime Prometics","description":"\u003cdiv\u003e\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePrimeEyes Glide Eyeliner is designed with mature eyes in mind. Its water-resistant, long-stay formula resists smudges while delivering crisp lines and soft blends. The gel-cream texture glides smoothly, allowing you to move from delicate definition to a bolder frame without tugging or skipping.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWater-resistant and smudge-proof finish helps your eyeliner stay defined from morning routines to evening plans.\u003c\/li\u003e\n\u003cli\u003eButtery application with a fortified tip enables precise lines with lightweight, controlled pressure.\u003c\/li\u003e\n\u003cli\u003eNo budge, no bleed performance is supported by nourishing avocado and olive oils, plus pigment-rich formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-friendly care and ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAvocado oil and olive oil provide slip and moisture for comfortable wear on delicate lids.\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid helps condition the eye area while keeping the formula creamy and gentle.\u003c\/li\u003e\n\u003cli\u003eHypoallergenic, pH-balanced, and cruelty-free, designed to fit a thoughtful beauty routine without harsh formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBuildable color and shades\u003c\/h3\u003e\n\u003cp\u003eChoose among three colors — Black for classic definition, Wood brown for warmer framing, or Sapphire blue for a subtle pop. Apply lightly for everyday polish or layer for richer intensity.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStart with a clean lid, apply a thin line, and wait about 60 seconds to set before layering for more drama.\u003c\/li\u003e\n\u003cli\u003eUse the built-in smudger for a soft, diffused edge or the precise tip for a crisp line.\u003c\/li\u003e\n\u003cli\u003eKeep the discreet sharpener handy to maintain a sharp point for accurate application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it could mean for your routine\u003c\/h3\u003e\n\u003cp\u003eFor many users, PrimeEyes Glide Eyeliner offers a flexible option that supports day-to-night looks without frequent touch-ups. It blends the ease of a pencil with the pigment payoff of a gel, aligning with a mature-eye makeup approach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed to be eye-safe and hypoallergenic with a balanced formula; consider a patch test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes Glide Eyeliner last on the eye line?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is water-resistant and designed to stay put with buildable color throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236824920396,"sku":"B0C9TWPN2Z","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-eyeliner-wood-brown-tube.jpg?v=1765758340"},{"product_id":"primeeyes-glide-eyeliner-sapphire-by-prime-prometics-water-resistant-long-lasting-mess-proof","title":"PrimeEyes Glide Eyeliner Sapphire by PRIME PROMETICS – Water-Resistant, Long-Lasting, Mess-Proof","description":"\u003cp\u003ePrimePrometics PrimeEyes Glide Eyeliner for Mature Women offers a gel-cream texture designed to glide smoothly across lids, delivering color that stays put through daily activities without heavy rubbing. The Sapphire shade presents a refined blue that adds depth without overpowering mature eyes, making it a versatile option for many styles from subtle definition to crisp winged lines.\u003c\/p\u003e\n\u003cp\u003eBuilt with care for sensitive lids, the formula integrates avocado oil and olive oil to provide a gentle slip, while Hyaluronic Acid helps condition the lash line area. The eyeliner is hypoallergenic, pH-balanced, and cruelty-free, which can be an important consideration for those with sensitive skin or eye-area concerns. The combination of premium pigments and a thoughtful blend of conditioning ingredients aims to balance comfortable wear with noticeable color payoff.\u003c\/p\u003e\n\u003ch3\u003eTexture, performance, and buildability\u003c\/h3\u003e\n\u003cp\u003eThe gel-cream texture deposits color with a soft, buttery feel that many users appreciate for precise control. The fortified tip supports light touches and helps you create crisp lines or soft, blended edges depending on your technique. If you prefer a subtler look, apply with a lighter touch; for a bolder effect, allow the product to build after a short dry-down. A 60-second setting window can help lock in the color for the day without requiring heavy maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubtle to bold: buildable color with a smudge-proof finish.\u003c\/li\u003e\n  \u003cli\u003eRich pigments plus a gentle slip for comfortable application.\u003c\/li\u003e\n  \u003cli\u003eEye-safe formulation with conditioning oils and Hyaluronic Acid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColors, uses, and versatility\u003c\/h3\u003e\n\u003cp\u003eWhile Sapphire is the featured shade here, PrimePrometics’ lineup includes multiple hues to suit different eye tones and occasions. Sapphire sits between depth and vibrancy, Black provides classic drama, and Wood offers a warm contrast. Wearing Sapphire can complement cool undertones while still remaining a tasteful choice for everyday wear or more dramatic evening looks when layered with other makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlack for timeless definition that pairs with bold lashes.\u003c\/li\u003e\n  \u003cli\u003eWood for a warmer, earthy contrast on warmer eye tones.\u003c\/li\u003e\n  \u003cli\u003eSapphire for a cool, sophisticated nuance without overpowering mature features.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s included and practical considerations\u003c\/h3\u003e\n\u003cp\u003eIn addition to the gel-cream eyeliner, the product design includes a discreet built-in sharpener for tidy maintenance and an effective smudger to help you blend edges. The overall packaging and tool layout aim to provide a compact, travel-friendly experience that fits easily into a busy routine.\u003c\/p\u003e\n\u003ch3\u003eHow to get the most from PrimeEyes Glide Eyeliner\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply with light pressure along the lash line for natural definition.\u003c\/li\u003e\n  \u003cli\u003eLet the color settle for about 60 seconds before touching or layering.\u003c\/li\u003e\n  \u003cli\u003eUse the smudger to blend for a softer finish or leave as a crisp line.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eReal-life use often reveals a look that remains comfortable and true to color across different activities, with options to tailor intensity. As with any cosmetic product, results may vary by skin type and routine, but the design focuses on versatility, ease, and a dependable range of looks for mature eyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner water-resistant and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is water-resistant and designed to stay put through daily activities with minimal touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What comes with PrimeEyes Glide Eyeliner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It includes a discreet built-in sharpener and an integrated smudger for easy definition and blending.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236825674060,"sku":"B0C9TWHYGF","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-sapphire-swatches.jpg?v=1765758354"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-waterproof-long-lasting-for-mature-eyes","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner – Waterproof \u0026 Long-Lasting for Mature Eyes","description":"\u003ch2\u003eIntroducing PrimeEyes Glide Eyeliner for Mature Eyes\u003c\/h2\u003e\n\u003cp\u003ePrimePrometics designed PrimeEyes Glide Eyeliner to glide on with a gel creme texture that delivers precise, blended lines and crisp wings, while staying put from desk to dinner. The formula emphasizes comfort, control, and longevity without sacrificing a natural look.\u003c\/p\u003e\n\u003cp\u003eWith nourishing ingredients and a thoughtful safety profile, this eyeliner aims to be gentle on lids. Avocado oil and olive oil work with Hyaluronic Acid to condition the delicate eye area, while the formula remains hypoallergenic, pH balanced, and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eKey benefits and what to expect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWater-resistant and smudge-proof to keep definition intact in real-world conditions.\u003c\/li\u003e\n\u003cli\u003eEasy, precise, buttery application from the fortified tip and rich pigments for deep, natural color.\u003c\/li\u003e\n\u003cli\u003eNo budge or bleed on lids, with a smooth glide that dries in about 60 seconds and lasts through the day.\u003c\/li\u003e\n\u003cli\u003eVersatile and buildable: subtle definition or a smoky finish, with a performance that blends like a liquid yet behaves like a pencil.\u003c\/li\u003e\n\u003cli\u003eColor options include Black, Wood brown, and Sapphire blue to accent different eye tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use and practical tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDaily routine: define the upper lash line for a refined look that enhances mature eyes with minimal effort.\u003c\/li\u003e\n\u003cli\u003eSmoky versatility: use the integrated smudger to softly blur for a wearable smoky effect.\u003c\/li\u003e\n\u003cli\u003eLong-wear confidence: let the product dry briefly to maximize staying power during busy days.\u003c\/li\u003e\n\u003cli\u003eEdge maintenance: keep the included discreet sharpener to maintain a crisp line when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade notes and pairing ideas\u003c\/h3\u003e\n\u003cp\u003eBlack provides classic definition, Wood offers warm neutrality, and Sapphire adds a cool accent—great for pairing with neutral or cool-toned palettes.\u003c\/p\u003e\n\u003cp\u003eOverall, PrimeEyes Glide Eyeliner offers a flexible tool for defining and shaping the eye, with a focus on comfort, safety, and adaptable color intensity that suits everyday looks as well as a more dramatic smoky finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's hypoallergenic and pH balanced, with nourishing avocado and olive oils for gentle wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What colors are available for PrimeEyes Glide Eyeliner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Colors include Black, Wood, and Sapphire; the formule is buildable from subtle to smoky.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236825837900,"sku":"B0D8WJS1BD","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-eyeliner-packaging_jpg.jpg?v=1765758351"},{"product_id":"prime-prometics-primeeyes-eye-brightener-for-mature-women-creamy-eye-shadow-sticks-easy-application-quick-eye-lift-hypoallergenic-long-wear-water-resistant-estrella","title":"Prime Prometics PrimeEyes Eye Brightener for Mature Women – Creamy Eye Shadow Sticks | Easy Application \u0026 Quick Eye Lift | Hypoallergenic, Long-Wear, Water-Resistant (Estrella)","description":"\u003ch2\u003ePrimeEyes Eye Brightener: A Gentle, Radiant Lift for Mature Eyes\u003c\/h2\u003e\n\u003cp\u003eDesigned for women who appreciate a fresh, awake look without sacrificing comfort, PrimeEyes Eye Brightener blends a soft, illuminating base with a creamy shadow in a convenient stick. The Estrella shade catches light and smooths the eye area, helping your natural color pop while maintaining a refined, mature aesthetic.\u003c\/p\u003e\n\u003cp\u003eIn daily life, you want makeup that moves with you—easy to apply, quick to wear, and able to hold up through errands, meetings, or a night out. PrimeEyes aims to deliver just that: a gentle glide-on formula that builds from a subtle wash to more definition, with a finish that feels light on the lid and looks polished on the surface.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out for mature eyes\u003c\/h3\u003e\n\u003cp\u003eThe creamy texture glides on without dragging, making it approachable for beginners or anyone who prefers a light touch. The formula is designed to be long-wearing and water-resistant, helping you maintain your look from morning to evening. Hypoallergenic ingredients are chosen with sensitive or mature eyes in mind, while a jojoba oil infusion adds a nurturing touch that can soften the appearance of fine lines over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant eye lift effect with minimal effort\u003c\/li\u003e\n  \u003cli\u003eCreamy, glide-on formula that avoids dusty or rough textures\u003c\/li\u003e\n  \u003cli\u003eBuildable color for everything from a gentle wash to more defined looks\u003c\/li\u003e\n  \u003cli\u003eHydrating jojoba oil helps nourish the lid area\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and suitable for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eWater-resistant, smudge-proof, long-wearing finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTwo quick steps for a complete look\u003c\/h3\u003e\n\u003cp\u003eIn a busy morning, you can achieve a complete eye look with just a couple of swipes and a light blend. The creamy stick structure is forgiving, making it easy to correct or layer as needed. Use it on its own or as a base under other eye products for additional depth and warmth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSweep once across the lid for a luminous wash\u003c\/li\u003e\n  \u003cli\u003eBuild with a second swipe toward the lash line or outer corner\u003c\/li\u003e\n  \u003cli\u003eBlend softly to integrate with your lashes and brow bone\u003c\/li\u003e\n  \u003cli\u003eAllow a moment to set for a longer-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEstrella, as part of PRIME PROMETICS’ line designed for mature skin, offers a flexible option that respects natural eye contours while enhancing radiance. This shade can complement a range of eye colors and skin tones, providing a versatile addition to your routine without overhauling your everyday products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Eye Brightener suitable for mature or sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic, water-resistant, and designed for gentle, buildable application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use PrimeEyes for an instant eye lift?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe lightly along the lid and lash line, then blend; layer for more depth and glow.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236906676556,"sku":"B0DF6HHY5M","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-eye-brightener-application-sticks.jpg?v=1765759820"},{"product_id":"primeeyes-eye-brightener-nebula-creamy-long-wear-shadow-for-mature-women-prime-prometics","title":"PrimeEyes Eye Brightener Nebula – Creamy, Long-Wear Shadow for Mature Women | Prime Prometics","description":"\u003cdiv\u003e\n  \u003cp\u003ePrimeEyes Eye Brightener for Mature Women from Prime Prometics reimagines a simple daily-eye routine. The Nebula shade delivers a soft, velvety glow that catches the light and brightens the eye area. The creamy base blends smoothly and settles into a long-wearing finish that resists smudges during your busiest days. Designed with mature lids in mind, this product aims to lift attention toward your eyes without heavy shadow setup.\u003c\/p\u003e\n  \u003cp\u003eWith a lightweight, glide-on texture, PrimeEyes is built for easy application and precise placement. It offers buildable color so you can go from a gentle wash to a more defined look, all without pulling or tugging at delicate skin. The illuminating base enhances natural eye color, giving lids a refreshed appearance while helping to reduce the look of fatigue.\u003c\/p\u003e\n  \u003ch3\u003eA Complete Eye Look in Seconds\u003c\/h3\u003e\n  \u003cp\u003eIn a matter of moments, you can achieve a cohesive, luminous eye. Nebula can be used as a base, a highlight, or a refined top-coat over other shadows, letting you tailor intensity to your mood and schedule. The result is a quick upgrade that fits into even the tightest mornings.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eCreamy, glide-on formula designed for easy, precise application — ideal for beginners and for those with hand tremors.\u003c\/li\u003e\n    \u003cli\u003eBuildable color with minimal fallout, ranging from sheer radiance to more opaque definition.\u003c\/li\u003e\n    \u003cli\u003eIlluminating, velvety base that brightens the eye area and enhances natural eye color.\u003c\/li\u003e\n    \u003cli\u003eWater-resistant, smudge-proof, and long-wearing finish that lasts through a busy day.\u003c\/li\u003e\n    \u003cli\u003eJojoba oil infusion nourishes the eye area and may help soften the appearance of fine lines.\u003c\/li\u003e\n    \u003cli\u003e hypoallergenic formula crafted for sensitive or mature skin without heavy fragrance.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSwipe gently along the upper lash line and outer corner for definition, then blend inward with light taps.\u003c\/li\u003e\n    \u003cli\u003eLayer for more intensity, or use Nebula as a soft base under other shadows for cohesion.\u003c\/li\u003e\n    \u003cli\u003eTap with a clean finger or brush to soften edges and avoid harsh lines.\u003c\/li\u003e\n    \u003cli\u003eSet with a light touch of translucent powder if you want extended wear or a matte finish.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eIdeal for daily routines, this shade is especially suitable for those seeking a fast, approachable eye-brightening tool. While results will vary, many readers appreciate the potential for a brighter, more awake look without heavy steps or dramatic change.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Eye Brightener suitable for sensitive or mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic and designed for mature eyelids, offering a creamy, glide-on experience without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How quickly can you achieve a noticeable eye look with PrimeEyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many users see a 20- to 30-second enhancement with a few swipes for a luminous, buildable finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236906742092,"sku":"B0DF6JDCNF","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-nebula-swatch.jpg?v=1765759821"},{"product_id":"prime-prometics-primeeyes-eye-brightener-stardust-for-mature-eyes","title":"Prime Prometics PrimeEyes Eye Brightener – Stardust for Mature Eyes","description":"\u003ch2\u003ePrimeEyes Eye Brightener Stardust — Creamy Shadow Sticks for Mature Eyes\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeEyes Eye Brightener is crafted for women who appreciate a quick, radiant eye look without heavy makeup. The shade Stardust releases a soft, luminous glow that enhances natural eye color while remaining weightless on the lid.\u003c\/p\u003e\n\u003cp\u003eDesigned with easy application in mind, this creamy shadow glides on smoothly and builds from a subtle glow to a more pronounced radiance. In just a few swipes, you can achieve a complete eye look that suits busy mornings or after-work errands.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant eye lift: a velvety base with light-reflecting properties brightens the eyelid.\u003c\/li\u003e\n  \u003cli\u003eLow-effort, high-impact: a twenty-second flawless look through minimal swipes.\u003c\/li\u003e\n  \u003cli\u003eBeginner-friendly and buildable: glides on effortlessly, even for users with delicate hand control.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing and smoothing: jojoba oil helps soften lines and nourishes the eyelid surface.\u003c\/li\u003e\n  \u003cli\u003eResilience in wear: water-resistant and smudge-proof for long wear in daily life.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnother set of advantages that may matter for you:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formula designed to minimize irritation for sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eUniversal shade Stardust that complements many eye colors, shaping the look you want day to night.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly design that fits into a compact makeup routine or on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow PrimeEyes fits into real-life routines\u003c\/h3\u003e\n\u003cp\u003eIn fast-paced mornings, a couple of swipes can wake the gaze and add a gentle lift that feels natural. For evenings or layered makeup, you can build intensity without risking heaviness. The creamy texture reduces the risk of fallout that sometimes comes with powder shadows, and the water-resistant finish helps maintain the glow through light humidity or air-conditioned environments.\u003c\/p\u003e\n\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003ePrep the eyelids with a light moisturizer or primer.\u003c\/li\u003e\n  \u003cli\u003eSwipe once for a sheer glow; add more strokes to deepen the shimmer.\u003c\/li\u003e\n  \u003cli\u003eBlend along the lash line or into the crease for definition.\u003c\/li\u003e\n  \u003cli\u003eFinish with a thin line or mascara if desired for a complete look.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eNote: This product is formulated to be comfortable for daily wear and to respect sensitive eyes. Always patch-test if you have concerns about sensitivities.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes suitable for mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; its creamy, glide-on formula is designed for ease on mature eyelids, adding radiant brightness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers long wear with water-resistant, smudge-proof performance for daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236906774860,"sku":"B0DF6J4PCW","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-eye-brightener-stardust-application.jpg?v=1765759821"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-waterproof-long-lasting-mess-proof-copper-metallic","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner – Waterproof, Long-Lasting, Mess-Proof (Copper Metallic)","description":"\u003ch2\u003ePrimeEyes Glide Eyeliner: A Creamy, Waterproof Gel Creme for Mature Eyes\u003c\/h2\u003e\n\u003cp\u003eDesigned with mature eyelids in mind, PrimePrometics PrimeEyes Glide Eyeliner blends creaminess with reliable staying power. The Copper Metallic shade is part of a range built to flatter refined eye shapes, delivering a line that feels luxurious to apply and holds its shape through the day.\u003c\/p\u003e\n\u003cp\u003eExpect a smooth, buttery glide that deposits rich color without dragging, plus a formula crafted to resist smudging and fading as hours pass. The result is a definition that can range from a subtle accent to a bold, winged look, depending on how you layer and blend.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant and smudge-proof for crisper lines during daily activities\u003c\/li\u003e\n  \u003cli\u003eEasy, precise application with a fortified tip and light touch\u003c\/li\u003e\n  \u003cli\u003eNourishing oils (avocado and olive) help lids move smoothly while coloring, with Hyaluronic Acid to condition delicate areas\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, pH balanced, and cruelty-free for sensitive lids and ethical use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, buildability, and color options\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable color that dries gradually; start subtle and intensify to a dramatic effect\u003c\/li\u003e\n  \u003cli\u003eDeposits pigment like a liquid liner while offering a pencil like control\u003c\/li\u003e\n  \u003cli\u003eShade lineup includes Copper Metallic along with Black, Wood Brown, and Sapphire for versatile looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for real life looks\u003c\/h3\u003e\n\u003cp\u003eFor a clean day look, sketch a thin line along the upper lash line and allow a moment to set. To lift and define, softly smudge the edge with the built-in smudger. For a winged effect, extend the line slightly past the outer corner after the initial stroke, then blend as needed. Allow about 60 seconds to set for greater longevity.\u003c\/p\u003e\n\u003cp\u003eWith its easy glide, buildable color, and discreet packaging that includes a sharpener and a smudger, PrimeEyes Glide Eyeliner aims to offer flexible results without sacrificing comfort or care. While results can vary with application technique and lighting, many users find this formula to be a reliable companion for daily definition and nuanced eye makeup routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is water-resistant and smudge-proof for all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the eyeliner come with a sharpener and smudger?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it includes a discreet sharpener and an effective smudger for blending.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56236956680524,"sku":"B0DHW5XVC4","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-eyeliner-copper-metallic-swirl.jpg?v=1765760185"},{"product_id":"prime-prometics-primebrow-pencil-for-mature-women-ultra-precise-hair-like-strokes-in-ash-brown","title":"Prime Prometics PrimeBrow Pencil for Mature Women – Ultra-Precise Hair-Like Strokes in Ash Brown","description":"\u003ch2\u003ePrimeBrow Pencil for Mature Brows\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeBrow Pencil is crafted for mature women who want softer, natural definition without harsh lines. It blends with thinning or graying brows, offering a refined look that respects texture and tone while staying comfortable from morning to night.\u003c\/p\u003e\n\u003ch3\u003ePrecision that Feels Natural\u003c\/h3\u003e\n\u003cp\u003eThe micro-fine tip delivers hair-like strokes with minimal pressure, helping brows look filled in a believable way rather than noticeably drawn on. The ease of application makes daily use feel effortless.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-precise micro-fine tip for hair-like strokes\u003c\/li\u003e\n  \u003cli\u003eFive flattering shades including gray-friendly options\u003c\/li\u003e\n  \u003cli\u003eWater-resistant and smudge-proof for all-day definition\u003c\/li\u003e\n  \u003cli\u003eNourishing formula with Vitamin E, castor oil, and sunflower oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade Range that Blends Seamlessly\u003c\/h3\u003e\n\u003cp\u003eFive mature-friendly shades are designed to blend with natural brow hairs and skin undertones. They layer and mix smoothly, helping gray hairs integrate without flat, washed-out tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeamless color match for natural brows\u003c\/li\u003e\n  \u003cli\u003eGray-friendly options reduce stark contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWear That Stays Put\u003c\/h3\u003e\n\u003cp\u003eThe formula is built for daily life, offering dependable wear that stays defined through routine activities and light humidity, with minimal touch-ups needed for many users.\u003c\/p\u003e\n\u003ch3\u003eNourishment for Brows\u003c\/h3\u003e\n\u003cp\u003eInfused with vitamin E, castor oil, and sunflower oil, the pencil helps condition brow hairs while you wear it, contributing to a healthier appearance over time.\u003c\/p\u003e\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003cp\u003eLightly map the arch, then apply feathered strokes along the brow line. Build gradually for more definition, and finish by blending with a spoolie or your preferred brow gel if desired.\u003c\/p\u003e\n\u003cp\u003eReady for a refined, natural look that fits your routine? PrimeBrow Pencil invites you to explore a mature-friendly approach to brow enhancement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow Pencil designed for mature brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the micro-fine tip and gray-friendly shades help achieve natural definition on thinning or graying brows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does PrimeBrow Pencil smudge-proof and water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is described as water-resistant and smudge-proof for long-lasting brow definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56237323190604,"sku":"B0F3DKGT2G","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primebrow-pencil-micro-fine-tip.jpg?v=1765764338"},{"product_id":"prime-prometics-primebrow-complete-3-in-1-eyebrow-care-for-mature-women-taupe-tint-spoolie-serum","title":"Prime Prometics PrimeBrow Complete – 3-in-1 Eyebrow Care for Mature Women (Taupe) | Tint, Spoolie \u0026 Serum","description":"\u003csection\u003e\n  \u003cp\u003ePrime Prometics delivers PrimeBrow Complete, a 3-in-1 brow wand designed for mature brows. The kit combines a lightweight eyebrow mousse, a Magic Spoolie Brush for shaping, and a growth-serum formula, all in one compact tool that feels effortless to use.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n  \u003ch3\u003eWhat makes PrimeBrow Complete a smart all-in-one solution\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEyebrow Mousse Tint:\u003c\/strong\u003e lends natural color with subtle depth that deepens with continued use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMagic Spoolie Brush:\u003c\/strong\u003e shapes, tames, and distributes tint evenly while reducing mess.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEyebrow Growth Serum:\u003c\/strong\u003e a hypoallergenic formula described as follicle-supporting, designed for mature brows with regular use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOne-wand Convenience:\u003c\/strong\u003e compact design that fits in a purse and suits busy mornings or quick touch-ups.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n  \u003ch3\u003eTwo-minute routine that fits a full day\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eBrush on the lightweight mousse to guide hairs into neat, crisp lines in just a couple of minutes.\u003c\/li\u003e\n    \u003cli\u003eEnjoy a gentle application that aims to minimize skin irritation while delivering color and hold.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n  \u003ch3\u003eLasting color, subtle glow, and a touch of growth support\u003c\/h3\u003e\n  \u003cp\u003eThe tint is designed to last for hours and deepen gradually with continued use, while the growth-serum component is positioned as part of an ongoing brow-care routine. The overall effect aims to look natural, with a color that complements taupe brows and a finish that feels soft to the touch.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eColor that looks natural on mature brows with depth without heaviness.\u003c\/li\u003e\n    \u003cli\u003eLong-wearing tint to reduce daily touch-ups while preserving a refined look.\u003c\/li\u003e\n    \u003cli\u003eHypoallergenic serum included for ongoing brow-care support after makeup removal.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n  \u003cp\u003eDesigned for everyday use, PrimeBrow Complete emphasizes ease, comfort, and confidence. It’s a modern, travel-friendly kit that supports a polished brow appearance from morning to night, without promising guarantees—only a well-supported routine that may suit your needs.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is PrimeBrow Complete and who is it for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A 3-in-1 brow wand designed for mature brows, combining tint, shaping spoolie, and a hypoallergenic growth-serum for fuller-looking brows with regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow Complete easy to use for busy mornings?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. A single wand delivers tint, shape, and serum in about two minutes, with no mess.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56237484867916,"sku":"B0BH826PR4","price":56.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primebrow-complete-packaging.jpg?v=1765770711"},{"product_id":"primeprometics-primeskin-cc-cream-for-mature-women-lightweight-liquid-to-powder-foundation-that-blurs-pores-covers-age-spots","title":"PrimePrometics PrimeSkin CC+ Cream for Mature Women – Lightweight Liquid-to-Powder Foundation that Blurs Pores \u0026 Covers Age Spots","description":"\u003ch2\u003ePrimePrometics PrimeSkin CC+ Cream: a second-skin solution for mature skin\u003c\/h2\u003e\n\u003cp\u003ePrimePrometics PrimeSkin CC+ Cream is a lightweight foundation designed specifically for mature skin. It delivers a soft-matte, second-skin finish that gently blurs pores and covers age spots, helping skin look even and naturally radiant without settling into fine lines or creases.\u003c\/p\u003e\n\u003cp\u003eThe formula glides on as a liquid and sets like a weightless powder, giving you breathable, buildable coverage that adapts to your complexion. With five adaptive shades, it blends to your tone, offering a believable, natural look all day long.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes PrimeSkin CC+ Cream stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder, crease-free finish that stays comfortable and natural-feeling all day.\u003c\/li\u003e\n  \u003cli\u003eAdaptive, natural-looking coverage that smooths redness and imperfections without masking individuality.\u003c\/li\u003e\n  \u003cli\u003eEasy to blend and streak-proof texture—melt-in skin performance with fingers or a brush.\u003c\/li\u003e\n  \u003cli\u003eNourishing formula featuring Bioferment Serum, Avocado Oil, and Rosemary Extract to hydrate and support skin elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow it feels and what it can do for you\u003c\/h3\u003e\n\u003cp\u003eThink of a foundation that moves with your skin: it layers softly, minimizes the appearance of pores, and leaves a soft-matte look that never exaggerates texture. The nourishing blend helps maintain comfort, making it suitable for sensitive skin while delivering a more even, radiant canvas over time.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning routine: fast, foolproof application for a polished, natural complexion with room for a touch of concealer where needed.\u003c\/li\u003e\n  \u003cli\u003eOffice or running errands: breathable coverage that resists caking and stays fresh through the day.\u003c\/li\u003e\n  \u003cli\u003eEvening events: buildable coverage to soften redness and age spots without looking heavy or flat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTips for best results: start with a small amount and blend outward, layering gradually for the desired effect. Use a brush for precise application around the nose and eyes, or fingertips for a warmer, skin-like finish. This product is designed to complement mature, sensitive skin without feeling heavy or occlusive.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PrimeSkin CC+ Cream suitable for mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight liquid-to-powder formula that glides on, builds gradually, and minimizes the appearance of pores and age spots without settling into lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply PrimeSkin CC+ Cream for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with fingertips or a brush, blend until seamless, then layer as needed for breathable, crease-free coverage that looks natural.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56237709558092,"sku":"B0FDL6P6NJ","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-cc-plus-cream-tube-closeup.jpg?v=1765777962"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-women-lightweight-liquid-to-powder-foundation","title":"Prime Prometics PrimeSkin CC+ Cream for Mature Women – Lightweight Liquid-to-Powder Foundation","description":"\u003ch2\u003ePrimeSkin CC+ Cream for Mature Skin\u003c\/h2\u003e\u003cp\u003ePrimePrometics PrimeSkin CC+ Cream is a lightweight foundation designed for mature skin. It glides on like a cream and sets like a powder, delivering a natural soft matte finish that blurs pores and covers age spots without settling into fine lines. The texture is easy to blend and crease-free, with adaptive coverage that breathes with your complexion. With five shade options, it can adapt to redness and uneven tone while maintaining a second-skin feel that looks fresh all day. In addition to its aesthetic benefits, the formula is infused with Bioferment Serum, Avocado Oil, and Rosemary Extract to hydrate, soothe, and support skin elasticity. The result is a complexion that looks hydrated and more even-toned as you go about your day.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLiquid-to-powder finish glides on like a lightweight cream and sets to a natural powdery look.\u003c\/li\u003e\n\u003cli\u003eBlurs pores and evens tone, helping to reduce the appearance of age spots without emphasizing texture.\u003c\/li\u003e\n\u003cli\u003eCrease-free and easy to blend with fingers or a brush for a seamless, streak-free result.\u003c\/li\u003e\n\u003cli\u003eAdaptive, buildable coverage that remains breathable and comfortable across the day.\u003c\/li\u003e\n\u003cli\u003eNourishing blend with Bioferment Serum, Avocado Oil, and Rosemary Extract to hydrate and support elasticity.\u003c\/li\u003e\n\u003cli\u003eFive shade options to adapt to different complexions while preserving a second-skin feel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho is it for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMature skin seeking a natural, second-skin finish.\u003c\/li\u003e\n\u003cli\u003eSensitive skin that benefits from gentle, hydrating ingredients.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a light to moderate coverage that reduces redness and spots.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStart with a small amount on the face and blend with fingertips or a brush.\u003c\/li\u003e\n\u003cli\u003eBuild gradually to reach your desired coverage without heaviness.\u003c\/li\u003e\n\u003cli\u003eFocus on areas of redness, pores, and age spots for a cohesive tone.\u003c\/li\u003e\n\u003cli\u003eSet lightly if you prefer a more powdery, crease-free look all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ Cream suitable for mature and sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for mature and sensitive skin for a breathable, crease-free finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply PrimeSkin CC+ Cream for the best result?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a small amount with fingers or a brush and build gradually for natural, adaptive coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56237710016844,"sku":"B0FDL7448W","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-ccplus-cream-bottle-pour.jpg?v=1765777971"},{"product_id":"prime-prometics-primelash-growth-serum-for-women-over-50-thick-strong-lashes","title":"Prime Prometics PrimeLash Growth Serum for Women Over 50 – Thick, Strong Lashes","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePrimeLash Growth Serum from Prime Prometics is a thoughtful lash care routine crafted for mature lashes. For women over 50, a single nightly sweep can support a fuller, healthier appearance by morning, with a lightweight feel and no mess. The serum works while you rest, so you wake up ready to go.\u003c\/p\u003e\n\u003ch3\u003eSmart formulation for sensitive eyes\u003c\/h3\u003e\n\u003cp\u003eThe blend is hypoallergenic and pH balanced, designed for the delicate eye area. Vitamin A, C, and E work with unique actives to nourish lashes, helping them feel stronger over time without harsh additives. The formula is enriched with organic ingredients to support a gentle daily routine.\u003c\/p\u003e\n\u003ch3\u003eWhat you get in every swipe\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOvernight lash nourishment that works while you sleep\u003c\/li\u003e\n  \u003cli\u003eLash suppleness and a more lifted look during the day\u003c\/li\u003e\n  \u003cli\u003eOrganic ingredients paired with a pro-age approach\u003c\/li\u003e\n  \u003cli\u003eOne swipe a night for clean, mess-free application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAdditional benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and pH balanced for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eVitamin blend supports lash health without irritation\u003c\/li\u003e\n  \u003cli\u003eCompact, travel-friendly packaging for any night routine\u003c\/li\u003e\n  \u003cli\u003eDesigned to complement natural lashes and everyday makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to the upper lash line after cleansing. Use the wand to sweep gently along lashes, then allow several minutes to dry before bedtime or applying mascara. Regular, nightly use tends to yield the most consistent results over time; individual experience may vary.\u003c\/p\u003e\n\u003ch3\u003eWho is this for\u003c\/h3\u003e\n\u003cp\u003eIdeal for women seeking a refined, low-maintenance lash care routine. It suits those who value skin-friendly formulas, sensitivity-conscious design, and a product that respects mature lashes while aiming to enhance their appearance gradually.\u003c\/p\u003e\n\u003cp\u003eIf you’re exploring ways to refresh your lash line without persistence, PrimeLash offers a gentle, scent-free option that fits a modern lifestyle. It welcomes experimentation and patience, rather than promises, letting you decide what works best for you.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for women over 50?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's designed for mature lashes and sensitive eyes with a hypoallergenic, pH-balanced formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use PrimeLash Growth Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply once nightly to clean lash line with wand; let dry; avoid rubbing eyes; consistent use may gradually enhance lash appearance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56238820950348,"sku":"B0BH7X8X2F","price":53.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primelash-serum-bottle-closeup.jpg?v=1765786239"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-lightweight-liquid-to-powder-foundation","title":"Prime Prometics PrimeSkin CC+ Cream for Mature Skin – Lightweight Liquid-to-Powder Foundation","description":"\u003cp\u003ePrimeSkin CC+ Cream from Prime Prometics is a lightweight foundation crafted for mature skin, delivering a soft-matte, second-skin finish that helps blur pores, cover age spots, and even skin tone without settling into fine lines. It transitions from liquid to powder as it sets, offering a breathable, long-wearing look that stays comfortable from morning routines to evening gatherings.\u003c\/p\u003e\n\u003ch3\u003eSmart, adaptive coverage for real-life moments\u003c\/h3\u003e\n\u003cp\u003eDesigned with five shade options, PrimeSkin CC+ Cream blends to your complexion, providing buildable coverage that remains breathable. It softens redness and imperfections while maintaining a natural appearance, making it a versatile option for daily wear or a polished look for special occasions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCrease-free finish that glides on and sets like powder for a natural result\u003c\/li\u003e\n  \u003cli\u003eEasy blending and streak-proof texture that works with fingers or a brush\u003c\/li\u003e\n  \u003cli\u003eSecond-skin feel that stays comfortable on sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-nourishing formula you can feel\u003c\/h3\u003e\n\u003cp\u003eThe formula blends Bioferment Serum, Avocado Oil, and Rosemary Extract to hydrate, soothe, and support a balanced, even-toned complexion over time. These ingredients are chosen to enhance comfort and radiance without promising specific outcomes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration helps prevent dry patches and improves glide during application\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich rosemary extract contributes to a healthy-looking glow under varied lighting\u003c\/li\u003e\n  \u003cli\u003eAvocado oil provides gentle moisturization suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003ePrep with a lightweight moisturizer, then apply a small amount of CC+ Cream. Blend with fingertips or a brush until you reach your desired coverage, layering gradually for a natural, even finish. If you prefer a matte look, a light dusting of powder can complete the effect.\u003c\/p\u003e\n\u003cp\u003eWhether you’re preparing for a busy day, a video call, or a social event, PrimeSkin CC+ Cream offers a flexible enhancement to your natural look. Individual results vary, but many users enjoy a smoother appearance, softer handling of minor imperfections, and a radiant look under different lighting conditions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PrimeSkin CC+ Cream suitable for mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers crease-free, soft-matte finish with buildable coverage that can blur pores and even tone, plus nourishing ingredients for comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which ingredients support hydration and skin feel in PrimeSkin CC+ Cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Bioferment Serum, Avocado Oil, and Rosemary Extract hydrate, soothe, and help maintain a balanced complexion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56239141093708,"sku":"B0FDL6NW21","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-ccplus-cream-bottle.jpg?v=1765787516"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-liquid-to-powder-foundation-ivory","title":"Prime Prometics PrimeSkin CC+ Cream for Mature Skin – Liquid-to-Powder Foundation (Ivory)","description":"\u003cp\u003ePrimePrometics PrimeSkin CC+ Cream is a lightweight foundation designed with mature and sensitive skin in mind. It delivers a soft-matte, second-skin finish that blurs pores, covers age spots, and evens skin tone without settling into fine lines. Available in five shades, including Ivory, it adapts to your complexion for a more natural look that feels breathable all day.\u003c\/p\u003e\n\u003cp\u003eDesigned to feel like a daily essential, this product starts as a gentle cream and settles into a weightless powder. The texture is crease-free and easy to blend, whether you prefer tapping in with fingers or sweeping on with a brush. The result is a seamless finish that looks fresh from morning to night, helping you achieve a polished look without heavy makeup cues.\u003c\/p\u003e\n\u003ch3\u003eAdaptive, natural coverage for real-life skin\u003c\/h3\u003e\n\u003cp\u003eThe CC+ Cream offers buildable coverage that smooths redness and minor imperfections while preserving skin breathability. Its five-shade range is designed to accommodate a variety of undertones, with Ivory specifically crafted to blend with lighter complexions. The finish is designed to appear natural and second-skin, so you can adjust coverage without noticing cakey texture or uneven patches.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder sensation that glides on like a cream and sets as a powder for a smooth, natural finish.\u003c\/li\u003e\n  \u003cli\u003eBreathable, buildable coverage that evens tone and blurs redness.\u003c\/li\u003e\n  \u003cli\u003eFive shades adapt to your complexion, including Ivory.\u003c\/li\u003e\n  \u003cli\u003eEasy to blend and streak-proof, with a seamless finish.\u003c\/li\u003e\n  \u003cli\u003ePore-blurring and age-spot coverage without settling into fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo support daily comfort, PrimeSkin CC+ Cream includes a nourishing blend: Bioferment Serum, Avocado Oil, and Rosemary Extract. This combination aims to hydrate the surface, soothe the skin, and provide a subtle boost to elasticity over time while you wear it. The result is a healthier-feeling base that looks even and hydrated across the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum helps hydrate and calm the skin during wear.\u003c\/li\u003e\n  \u003cli\u003eAvocado Oil provides emollient hydration for a soft touch.\u003c\/li\u003e\n  \u003cli\u003eRosemary Extract supports skin’s resilience and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow you use it is simple: apply to clean skin, blend with fingertips or a brush, and set as needed for a lasting, natural look. This formula is crafted with mature and sensitive skin in mind, and the Ivory shade is designed to blend harmoniously with a range of undertones for a subtle, balanced finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is PrimeSkin CC+ Cream best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for mature and sensitive skin, it offers breathable, buildable coverage that evens tone without emphasizing texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does PrimeSkin CC+ Cream feel when applied?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It has a lightweight liquid-to-powder texture that blends easily with fingers or a brush for a crease-free, soft-matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56239718564172,"sku":"B0FX5C8M8L","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-cc-plus-bottle-closeup.jpg?v=1765792473"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-liquid-to-powder-soft-matte-finish-golden-medium","title":"Prime Prometics PrimeSkin CC+ Cream for Mature Skin – Liquid-to-Powder, Soft-Matte Finish (Golden Medium)","description":"\u003ch2\u003ePrimeSkin CC+ Cream for Mature Skin\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight foundation designed to work with mature complexions. Its liquid-to-powder finish glides on like a silky lotion and settles into a soft-matte veil that helps blur pores and soften the appearance of age spots. The result is a natural, second-skin look that remains comfortable throughout the day.\u003c\/p\u003e\n\u003cp\u003eThe formula emphasizes breathable, buildable coverage that adapts to your tone, while maintaining a light feel that never looks heavy. It’s designed to glide on smoothly with fingers or a brush and to stay crease-free as you move through your day.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCrease-free, soft-matte finish that won’t settle into fine lines\u003c\/li\u003e\n  \u003cli\u003eLiquid-to-powder texture that sets like powder while staying light and comfortable\u003c\/li\u003e\n  \u003cli\u003eAdaptive coverage across five shades to blend with different undertones\u003c\/li\u003e\n  \u003cli\u003eBlurs pores and reduces the appearance of redness for a smoother complexion\u003c\/li\u003e\n  \u003cli\u003eHydrating formula with Bioferment Serum, Avocado Oil, and Rosemary Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it supports your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBreathable, buildable coverage lets you start light and add as needed\u003c\/li\u003e\n  \u003cli\u003eEasy to blend and streak-proof, whether you apply with fingers or a brush\u003c\/li\u003e\n  \u003cli\u003eSoft-matte finish that creates a natural look without a heavy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-loving ingredients\u003c\/h3\u003e\n\u003cp\u003eThe care trio—Bioferment Serum, Avocado Oil, and Rosemary Extract—works to hydrate, soothe, and support skin elasticity and comfort over time. Benefits vary by person, but many users report a more even-toned appearance with continued use.\u003c\/p\u003e\n\u003ch3\u003eSimple steps to apply\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm a small amount between fingertips or on the back of your hand\u003c\/li\u003e\n  \u003cli\u003eApply in light layers, blending outward from the center of the face\u003c\/li\u003e\n  \u003cli\u003ePush product into pores and fine lines for a seamless, second-skin finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith PrimeSkin CC+ Cream, mature skin can enjoy a breathable, natural-looking complexion suitable for daily wear. It’s designed to be gentle, adaptable, and easy to incorporate into existing skincare or makeup routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider PrimeSkin CC+ Cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for mature skin, it offers lightweight, buildable coverage that blurs pores and age spots while providing hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What’s the best way to apply PrimeSkin CC+ Cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dot the product, blend with fingertips or a brush, and build gradually for a natural, crease-free finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56239757787468,"sku":"B0FX594ZCR","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-cc-plus-bottle.jpg?v=1765792704"},{"product_id":"prime-prometics-primewand-nourish-pro-age-makeup-moisturizer-stick-for-mature-skin-prime-prometics","title":"Prime Prometics PrimeWand Nourish – Pro-Age Makeup Moisturizer Stick for Mature Skin | PRIME PROMETICS","description":"\u003ch2\u003eMeet PrimeWand Nourish\u003c\/h2\u003e\n\u003cp\u003ePrime Prometics PrimeWand Nourish is a deeply hydrating, non-sticky makeup moisturizer stick designed for mature skin that wants a naturally radiant base. Its silky, buttery texture glides on with ease and absorbs quickly, leaving behind a soft, breathable feel and a satin-matte glow.\u003c\/p\u003e\n\u003cp\u003eBecause the formula is unscented and gentle, it can be comfortable for sensitive noses while still delivering a luxurious skincare moment in the middle of a busy day. The blend is crafted for everyday use and travel alike, giving you a reliable foundation for makeup without heaviness or waxy residue.\u003c\/p\u003e\n\u003ch3\u003eWho is PrimeWand Nourish for?\u003c\/h3\u003e\n\u003cp\u003eIt’s built for mature skin that appreciates hydration, comfort, and a makeup-ready canvas. The product emphasizes natural ingredients chosen for harmony with aging skin, aiming to support smoothness and balance without overpowering the skin’s natural tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky hydration that feels light and breathable\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, naturally gentle ingredients\u003c\/li\u003e\n  \u003cli\u003eSilky texture that doubles as a primer\u003c\/li\u003e\n  \u003cli\u003eCan be used on face, neck, elbows, and legs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world uses and benefits\u003c\/h3\u003e\n\u003cp\u003eImagine applying a quick swipe before foundation on a dewy morning, or tucking a subtle dose into your purse for a mid-day refresh. The stick format makes it easy to target dry patches and create a smooth, even base with minimal effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast absorption with minimal residue for a clean feel\u003c\/li\u003e\n  \u003cli\u003eSupports a lightweight, hydrated glow rather than a heavy finish\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly and mess-free, ideal for touch-ups\u003c\/li\u003e\n  \u003cli\u003ePotentially helps makeup glide more evenly over lines and texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eDiscreetly glide PrimeWand Nourish along the high points of the face, then blend with fingertips or a brush until it’s evenly dispersed. Wait a moment for light absorption before layering makeup. Use a small amount on the neck or elbows for consistent hydration.\u003c\/p\u003e\n\u003ch3\u003eWhy choose Prime Prometics PrimeWand Nourish?\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes comfort, ease, and a natural finish. It’s designed to be a reliable base that helps makeup perform while staying true to a lightweight feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeWand Nourish suitable for very dry or sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses natural, hypoallergenic ingredients designed for comfortable hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use PrimeWand Nourish as a base before makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Glide onto clean skin, blend with fingertips, and allow a moment to absorb before applying makeup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56241528242508,"sku":"B0BWSQD98F","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primewand-nourish-tube-packaging.jpg?v=1765803404"},{"product_id":"primeprometics-primehair-luster-conditioner-biotin-enriched-sulfate-paraben-free-for-mature-hair","title":"PrimePrometics PrimeHair Luster Conditioner – Biotin-Enriched, Sulfate- \u0026 Paraben-Free for Mature Hair","description":"\u003ch2\u003ePrimeHair Luster Conditioner: Biotin-Enriched Care for Mature Hair\u003c\/h2\u003e\n\u003cp\u003eMeet PrimeHair Luster Conditioner from PrimePrometics, a sulfate-free and paraben-free formula designed with mature hair in mind. The blend pairs biotin with nurturing actives to leave hair feeling softer, more controllable, and looking subtly more radiant from the very first wash. It’s crafted to work across different hair lengths and textures without weighing strands down, making it a versatile addition to your routine.\u003c\/p\u003e\n\u003cp\u003eWhat makes this conditioner stand out is its thoughtful combination of high-quality actives. Hop plant extract and japonica seed oil work alongside biotin to support the conditioning experience, while squalane and shea butter help restore elasticity and smooth the shaft for a non-oily softness you can feel as you comb through knots. The formula also features olive fruit oil nanoparticles that ease into the cuticle, smoothing rough edges and helping to calm frizz, with algae extract providing an extra layer of protection against typical damage in daily styling.\u003c\/p\u003e\n\u003ch3\u003eWhat to Expect When You Use It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftness and smoothness from the first wash, with a silky feeling that reduces friction during detangling.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning that supports elasticity and more glide without heaviness in the hair.\u003c\/li\u003e\n  \u003cli\u003eA balanced finish that helps preserve natural shine while addressing concerns across different hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Benefits and Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin-enriched formula formulated to support hair growth-related care alongside strengthening actives.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and paraben-free composition for gentle cleansing and conditioning.\u003c\/li\u003e\n  \u003cli\u003eHydration and strength from squalane and shea butter, promoting elasticity and smoothness.\u003c\/li\u003e\n  \u003cli\u003eVolumizing feel thanks to olive fruit oil nanoparticles that enter cuticles and reduce roughness.\u003c\/li\u003e\n  \u003cli\u003eAlgae extract (Kousou Ekisu) for added protection against typical hair damage from styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s For and How It Fits Into Your Routine\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is designed to benefit damaged, dry, thinning, and even oily hair while catering to all lengths and textures, including silver or color-treated hair. With regular use, many users notice softer, more manageable hair and a reduction in frizz, along with improved texture that feels resilient to daily styling.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with a compatible sulfate-free shampoo and follow with a light styling product to preserve the conditioning benefits. Expect notable improvements over time: a softer feel and smoother strands after the first wash, with more pronounced volume and texture refinement after roughly 2–3 weeks of consistent use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeHair Luster conditioner suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It supports mature, damaged, dry, thinning and oily hair with a biotin-enriched, conditioning blend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How soon might I notice results after using PrimeHair Luster?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Softness and easier detangling can appear after the first wash; more noticeable volume and texture may emerge in 2–3 weeks with regular use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56241965269324,"sku":"B0D49PMCQS","price":47.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/primeprometics-primehair-luster-bottle-pour.jpg?v=1765804408"},{"product_id":"prime-prometics-primeskin-liquid-foundation-brush-for-mature-skin-ultra-soft-bristles-for-seamless-streak-free-coverage","title":"Prime Prometics PrimeSkin Liquid Foundation Brush for Mature Skin – Ultra-Soft Bristles for Seamless, Streak-Free Coverage","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet the PrimeSkin Liquid Foundation Brush from PRIME PROMETICS, a tool built with mature and sensitive skin in mind. Its silky-soft bristles glide over the complexion, distributing liquid or cream formulas with controlled precision. The result is a natural, even finish that reads as effortless rather than applied.\u003c\/p\u003e\n\u003cp\u003eThe brush’s densely packed fibers feel gentle against dryness while still blending with confidence. An angled head follows the natural curves of the face, making it easier to reach around the eyes, across the nose, and along the jawline for a polished, seamless look.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-Soft, Densely Packed Bristles: The fibers blend seamlessly to reduce streaks while offering a soothing touch on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003ePrecision Shape for Contours: An angled head hugs facial curves, enabling smoother blending in hard-to-reach areas.\u003c\/li\u003e\n  \u003cli\u003eStreak-Free \u0026amp; Buildable Coverage: Works with liquid or cream formulas to create a radiant finish that looks natural and cohesive.\u003c\/li\u003e\n  \u003cli\u003eDurable \u0026amp; Easy to Clean: Cruelty-free fibers and an ergonomic handle are designed for daily use and straightforward maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with hydration to optimize blendability and comfort.\u003c\/li\u003e\n  \u003cli\u003eDispense a small amount of foundation on the back of your hand or a palette.\u003c\/li\u003e\n  \u003cli\u003eDot foundation at the center of the face, then blend outward with light, feathery strokes.\u003c\/li\u003e\n  \u003cli\u003eConcentrate on the eye area, nose, and jawline for even coverage that looks natural in daylight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life use cases reveal how this brush can fit into different routines. For busy mornings, it offers quick yet controlled blending without overloading product. In the evening, its buildable coverage helps adjust intensity for a softer, more forgiving finish while maintaining a cohesive complexion.\u003c\/p\u003e\n\u003cp\u003eCare and longevity are straightforward: rinse the bristles with warm water after use and lay flat to dry. The ergonomic handle stays comfortable in hand, supporting consistent performance wash after wash—making it a dependable addition to daily makeup routines.\u003c\/p\u003e\n\u003cp\u003eIn short, the PrimeSkin brush is designed to enhance your foundation experience—helping you achieve a smooth, natural-looking result with less effort. It’s a practical option for those who value a refined finish without compromising skin sensitivity or dryness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin suitable for mature or sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its ultra-soft bristles and angled head help blend liquid foundation smoothly without tugging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this brush build coverage without caking?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the dense bristles and buildable formula help achieve an even, natural finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56242508562764,"sku":"B0FF2XFWY6","price":47.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeskin-brush-handle-closeup.jpg?v=1765807089"},{"product_id":"primewand-pigment-by-prime-prometics-pro-age-contour-blush-lipstick-in-one","title":"PrimeWand Pigment by Prime Prometics – Pro-Age Contour, Blush \u0026 Lipstick in One","description":"\u003ch2\u003eMeet PrimeWand Pigment\u003c\/h2\u003e\n\u003cp\u003ePrimeWand Pigment is designed for busy mornings and refined, natural makeup looks. In under two minutes, you can sweep a dewy, balanced finish across your skin with a single creamy stick. The wine-berry tint mirrors a natural flush, adapting to a range of undertones to complement mature complexions without needing a full makeup kit.\u003c\/p\u003e\n\u003ch2\u003eA Pro-Age Formula You Can Trust\u003c\/h2\u003e\n\u003cp\u003eThis formula supports mature skin with gentleness and care. It uses natural and hypoallergenic ingredients and a premium blend crafted for day-long comfort and a skin-like feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural and hypoallergenic ingredients designed for sensitive, mature skin.\u003c\/li\u003e\n  \u003cli\u003ePremium, handpicked components chosen for a smooth, comfortable wear.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free approach that helps maintain a light, skin-like texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOne Shade, Many Possibilities\u003c\/h2\u003e\n\u003cp\u003eThe wine-berry tint is described as universal, designed to flatter a broad range of undertones. It aims to mirror a healthy flush, so you can expect a cohesive result whether your skin runs cool, warm, or somewhere in between.\u003c\/p\u003e\n\u003ch2\u003eThree Uses, One Stick\u003c\/h2\u003e\n\u003cp\u003ePrimeWand Pigment blends three makeup essentials into one compact tube, making a complete look quick and effortless.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlush on the apples of the cheeks for a natural, dewy glow.\u003c\/li\u003e\n  \u003cli\u003eLayer on the lips for color that coordinates with your cheeks.\u003c\/li\u003e\n  \u003cli\u003eSwipe along the jawline for soft, sculpted contour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eControl and Buildability\u003c\/h2\u003e\n\u003cp\u003eThe pigment density is under your control. The creamy formula blends with fingertips, so you can build intensity gradually without brushes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable color for everyday radiance or a touch more drama.\u003c\/li\u003e\n  \u003cli\u003eCream-to-dewy finish that feels light and comfortable on skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-Life Scenarios\u003c\/h2\u003e\n\u003cp\u003eUse PrimeWand Pigment as a quick office-to-date-night companion, or as a reliable travel essential that fits in a small bag. Its simplicity supports on-the-go touch-ups that still look polished and cohesive.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003eExpect a natural, multi-dimensional glow rather than heavy coverage. Results vary with skin tone and application technique. The goal is a cohesive, balanced look that highlights your features with minimal effort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PrimeWand Pigment suitable for mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A single, buildable shade blends easily for a natural flush with hypoallergenic ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use PrimeWand Pigment for a full-face look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply on cheeks as blush, layer on lips for color, then sweep along the jawline for subtle contour—no brushes needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56242573738316,"sku":"B0BWSS8MB9","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primewand-pigment-tube-closeup.jpg?v=1765807732"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-emerald-waterproof-long-lasting-for-mature-eyes","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner Emerald – Waterproof, Long-Lasting for Mature Eyes","description":"\u003ch2\u003ePrimeEyes Glide Eyeliner for Mature Eyes\u003c\/h2\u003e\n\u003cp\u003eDesigned with mature eyes in mind, PrimeEyes Glide Eyeliner blends a plush gel creme texture with conditioning ingredients to deliver a refined, long-wearing line. Its water resistant formula resists smudging through daily activities, helping you maintain crisp definition from dawn to dusk.\u003c\/p\u003e\n\u003cp\u003eEvery swipe carries a touch of luxury. Avocado oil and olive oil nourish as you apply, while hyaluronic acid helps condition the lash line. The formula is hypoallergenic, pH balanced, and cruelty-free, crafted to be gentle on delicate lids without sacrificing color payoff.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes PrimeEyes Glide stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater resistant and smudge proof for reliable wear through busy days and evenings.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment deposits deep, natural color that can be subtle or bold.\u003c\/li\u003e\n  \u003cli\u003eFortified tip supports precise, controlled application with a light touch.\u003c\/li\u003e\n  \u003cli\u003eButter-smooth glide deposits pigment evenly and dries to a durable finish.\u003c\/li\u003e\n  \u003cli\u003eDiscreet built-in sharpener and an effective smudger enable versatile looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and style tips\u003c\/h3\u003e\n\u003cp\u003eImagine a brisk morning commute and a full day ahead. Start with a thin line along the upper lash line, then softly blend at the outer corner for a modern wing. On a night out, layer for a deeper, more defined look without harsh edges. Emerald shade offers a vivid yet wearable touch that complements neutrals and cool tones.\u003c\/p\u003e\n\u003cp\u003ePrimeEyes Glide comes in Emerald as the featured shade, with additional options like Black, Wood, and Sapphire that let you tailor looks to mood or occasion. The combination of a gel texture and pigment payoff gives you the control of a pencil with the finish of a liquid liner.\u003c\/p\u003e\n\n\u003ch3\u003eHow to maximize longevity\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with a light touch and let the formula dry for about 60 seconds before blinking.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to increase intensity while preserving a clean edge.\u003c\/li\u003e\n  \u003cli\u003eUse the built-in sharpener for crisp tips and the smudger for seamless transitions.\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry place to maintain formula integrity over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn short, PrimeEyes Glide Eyeliner offers a flexible approach to eye definition, balancing color payoff with comfort. It is designed to support a range of mature-eye looks without requiring a heavy-handed approach.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner waterproof and smudge-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Water-resistant and designed to resist smudging through daily activities, offering durable definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the eyeliner include a built-in sharpener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, a discreet built-in sharpener helps maintain a precise tip.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56242581864780,"sku":"B0D8WJCT74","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/prime-prometics-primeeyes-glide-emerald-packaging.jpg?v=1765807971"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-for-mature-women-3-in-1-lipstick-gloss-balm-nude-glow","title":"Prime Prometics PrimeLip Plumping Lip Balm for Mature Women | 3-in-1 Lipstick, Gloss \u0026 Balm | Nude Glow","description":"\u003ch2\u003eMeet PrimeLip: a 3‑in‑1 lip solution for mature lips\u003c\/h2\u003e\n\u003cp\u003ePrimeLip from Prime Prometics combines color, conditioning, and a hint of gloss in a single slim stick. It’s designed to deliver cushiony hydration, buildable tint, and a natural-looking lift without sting—a practical option for daily lip care and makeup routines.\u003c\/p\u003e\n\u003ch3\u003eWhat makes PrimeLip work\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e3‑in‑1 design: lipstick, gloss, and balm in one lightweight swipe.\u003c\/li\u003e\n  \u003cli\u003eSlim wand for precise, controlled application—perfect for on‑the‑go touchups.\u003c\/li\u003e\n  \u003cli\u003eFive buildable shades, from sheer to rich, with a subtle gloss finish that enhances lips without fading.\u003c\/li\u003e\n  \u003cli\u003eNon‑sticky wear that helps color stay put while maintaining hydration for hours.\u003c\/li\u003e\n  \u003cli\u003eNourishing blend featuring menthol, jojoba, watermelon seed, and cranberry oils to comfort lips and smooth texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, wear, and how to use\u003c\/h3\u003e\n\u003cp\u003eLightweight and comfortable, PrimeLip provides up to six hours of hydration and color without feathering. The nourishing oils help lips feel smooth and cared for, even after hours of wear. The result is a polished look that gazes back with a subtle, healthy glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor sheer tint, sweep once; build with additional passes for richer color.\u003c\/li\u003e\n  \u003cli\u003eWear alone for a natural glow or layered under a lip gloss for extra shine.\u003c\/li\u003e\n  \u003cli\u003ePair with a lip exfoliant or balm beforehand for an even smoother finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned with mature lips in mind, PrimeLip aims to deliver comfortable hydration and a gentle plumping appearance. It’s a practical option for anyone seeking a single product that supports color, care, and a soft gleam without irritation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is PrimeLip designed for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for mature lips, PrimeLip provides cushiony hydration and a comfortable, sting-free plump look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeLip wear keep up?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Offers up to 6 hours of hydration and color with a lightweight, bleed-proof formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":56242812617036,"sku":"B0FPQK73L3","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/primeprometics-primelip-tube-closeup.jpg?v=1765808832"}],"url":"https:\/\/belvera.co.uk\/collections\/prime-prometics.oembed","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}