{"product_id":"almay-liquid-foundation-280-warm-truly-lasting-color-long-wearing-natural-finish","title":"Almay Liquid Foundation 280 Warm — Truly Lasting Color, Long-Wearing Natural Finish","description":"\u003ch2\u003eAll-day, feather-light coverage that stays put\u003c\/h2\u003e\n\u003cp\u003eMeet Almay Liquid Foundation, a lightweight formula designed to vanish into skin while handling daily demands. Designed to endure up to 16 hours in heat and humidity, it aims to move with you from morning meetings to evening plans without constant touch-ups. The finish reads as natural and luminous, crafted to resemble healthy, lit-from-within skin rather than stand out.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients that support a radiant complexion\u003c\/h3\u003e\n\u003cp\u003eThe blend features vitamin E and lemon extract for a smooth, breathable texture that helps the surface look fresh as the day unfolds.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium buildable coverage that blends seamlessly for a natural glow\u003c\/li\u003e\n  \u003cli\u003eVitamin E and lemon extract support a smoother-looking complexion\u003c\/li\u003e\n  \u003cli\u003eLong-wearing formula resists fading in warm weather and humidity\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, hypoallergenic, dermatologist tested, and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world use: fitting this foundation into your routine\u003c\/h3\u003e\n\u003cp\u003eIn busy mornings, it glides on with minimal effort, creating a base that pairs beautifully with powders and blush for a complete look. It’s designed to maintain a balanced glow through a full day of activity, from desk to dinner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for a gentle, skin-friendly daily makeup routine\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you adjust from subtle to more defined daytime looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade range and where 280 Warm fits\u003c\/h3\u003e\n\u003cp\u003eSeven shade options mean you can likely find a match; 280 Warm is crafted for warm undertones and light-to-medium complexions seeking a natural, luminous finish rather than heavy coverage.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, moisturized canvas. Use a small amount and blend outward with fingertips or a sponge for a seamless, airbrushed effect. If you wear powder, pair with Almay powder and blush for a complete look.\u003c\/p\u003e\n\u003ch3\u003eSafety and ethics you’ll notice\u003c\/h3\u003e\n\u003cp\u003eFragrance-free, hypoallergenic, dermatologist tested, and cruelty-free, the product aligns with clean-beauty values many shoppers appreciate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Liquid Foundation suitable for sensitive or reactive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, hypoallergenic, and dermatologist tested for gentle daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is 280 Warm like and how does it look on skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 280 Warm provides light-to-medium coverage with a natural luminous finish on warm-toned skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":56228717691212,"sku":"B0039UTUWC","price":25.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/almay-liquid-foundation-280-warm-bottle.jpg?v=1765658392","url":"https:\/\/belvera.co.uk\/products\/almay-liquid-foundation-280-warm-truly-lasting-color-long-wearing-natural-finish","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}