{"product_id":"aluram-coconut-water-purple-shampoo-for-women-boost-brightness-banish-brass-all-hair-types-12-fl-oz","title":"ALURAM Coconut Water Purple Shampoo – Brightness Boost, Anti-Brass for All Hair Types | 12 Fl Oz","description":"\u003ch2\u003eALURAM Coconut Water Purple Shampoo: Cool-Toned Refresh for All Hair Types\u003c\/h2\u003e\n\u003cp\u003eIntroducing a color-depositing purple shampoo designed to soften brass and neutralize yellow undertones on blonde and grey hair. This salon-inspired formula aims to refresh tired-looking highlights and keep cool tones vibrant between color sessions. The result is a sense of renewed brightness that can feel immediate after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\n\u003cp\u003eInfused with coconut water, this shampoo delivers hydration and a subtle sense of vitality with every wash. Hair can feel moisturized and shiny, with a soft, weightless feel that’s comfortable for daily or regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut Water: nourishment, hydration, and a touch of shine with every wash\u003c\/li\u003e\n  \u003cli\u003eBy Stylists, for Stylists: suitable for all hair types, including color-treated and damaged hair, to support health and vibrancy\u003c\/li\u003e\n  \u003cli\u003eUnconditional and Uncomplicated: cruelty-free, sulfate-free, and paraben-free\u003c\/li\u003e\n  \u003cli\u003eHighly Pigmented: neutralizes yellow and brassy tones, supports enhanced highlights; Rose Hips and Biotin nourish color-treated, blonde and grey hair\u003c\/li\u003e\n  \u003cli\u003eClean Beauty, Clear Conscience: eco-friendly, sustainable luxury haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho benefits\u003c\/h3\u003e\n\u003cp\u003eThis product is ideal for blondes seeking cooler tones, silvers and greys wanting to maintain a natural chill, and anyone with color-treated hair aiming to refresh hue between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlondes and greys looking to maintain cool tones\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair seeking vibrancy without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eHair types needing lightweight moisture and shine\u003c\/li\u003e\n  \u003cli\u003eShoppers who value cruelty-free and clean beauty credentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for up to two minutes before rinsing. For extra tone maintenance, follow with a conditioner designed for color-treated hair. Use regularly to help preserve cool tones and overall brightness without compromising texture.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose ALURAM\u003c\/h3\u003e\n\u003cp\u003eALURAM blends nature and salon-grade know-how. A commitment to sustainable luxury means pampering with fewer harsh chemicals and more nourishing ingredients. This purple shampoo offers a potential pathway to brighter, cooler-looking hair, depending on individual hair chemistry and color history.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Purple Shampoo suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for all hair types, including color-treated and damaged hair, offering color-safe toning and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product sulfate- and paraben-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and paraben-free and cruelty-free, focusing on natural ingredients for peace of mind.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":56233912959308,"sku":"B089256TRC","price":32.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/aluram-coconut-water-purple-shampoo-bottle-front.jpg?v=1765730683","url":"https:\/\/belvera.co.uk\/products\/aluram-coconut-water-purple-shampoo-for-women-boost-brightness-banish-brass-all-hair-types-12-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}