{"product_id":"aluram-purple-hydrate-repair-hair-treatment-intense-moisture-toner-for-silver-color-treated-hair-11-fl-oz","title":"ALURAM Purple Hydrate \u0026 Repair Hair Treatment – Intense Moisture \u0026 Toner for Silver \u0026 Color-Treated Hair | 11 Fl Oz","description":"\u003cp\u003eMeet ALURAM Purple Hydrate \u0026amp; Repair Hair Treatment, a violet-tinged infusion designed for blonde, silver, and color-treated hair. In a generous 11 oz bottle, it blends Squalane and Marigold Extract to replenish moisture, helping highlighted strands feel soft and refreshed without weighing hair down. The result is a cool-toned hydration boost that supports vibrancy in lighter tones.\u003c\/p\u003e\u003ch3\u003eDeep Hydration, Toning \u0026amp; Repair\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInfused with Squalane and Marigold Extract for superior hydration and revitalization of highlighted, lightened or bleached hair.\u003c\/li\u003e\n\u003cli\u003eDelivers gentle toning to reduce brassiness and yellow hues, enhancing cool-toned color.\u003c\/li\u003e\n\u003cli\u003eNourishing blend of fatty acids and oils moisturizes without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eMarula Oil helps smooth frizz and split ends, boosting natural shine.\u003c\/li\u003e\n\u003cli\u003eEco-conscious beauty: vegan, sulfate-free, gluten-free, paraben-free, and cruelty-free for a guilt-free routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho It’s For\u003c\/h3\u003e\u003cp\u003eIdeal for Blonde, Silver \u0026amp; Gray hair where vibrancy and softness matter. It supports color longevity and brightness without heaviness.\u003c\/p\u003e\u003ch3\u003eReal-World Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter coloring or highlighting, this treatment replenishes moisture and softens texture.\u003c\/li\u003e\n\u003cli\u003eOn humid days or dry climates, it helps tame frizz and adds reflective shine to lightened locks.\u003c\/li\u003e\n\u003cli\u003eUsed weekly or as needed, it can be a comforting boost between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to clean, damp hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave in for 3–5 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week or as needed; follow with color-safe shampoo when desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is ALURAM Purple Hydrate \u0026amp; Repair suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for blonde, silver, and gray hair; provides hydration, frizz control, and color vibrancy without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this treatment for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair after washing, leave 3–5 minutes, rinse, and use 1–2 times per week or as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":56243102646604,"sku":"B0C4BHLGJN","price":37.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/aluram-purple-hydrate-repair-bottle.jpg?v=1765811523","url":"https:\/\/belvera.co.uk\/products\/aluram-purple-hydrate-repair-hair-treatment-intense-moisture-toner-for-silver-color-treated-hair-11-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}