{"product_id":"american-crew-boost-powder-lift-volume-matte-finish-for-men-0-3-oz","title":"American Crew Boost Powder - Lift, Volume \u0026 Matte Finish for Men (0.3 oz)","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eBoost Powder for Men: Lift, Texture, and Matte Finish\u003c\/h2\u003e\n  \u003cp\u003eAmerican Crew Boost Powder is a weightless styling powder designed to lift the crown and add visible thickness without adding shine. The matte finish keeps looks natural for everyday wear, from the office to weekends. It's lightweight enough to layer with other products, so you can tailor your style without sacrificing texture.\u003c\/p\u003e\n\n  \u003cp\u003eWhat makes this powder distinct are the ingredients that support hair health while delivering styling benefits. Propylene Glycol helps retain moisture in each strand, helping hair feel softer and less brittle. Silica Silylate contributes a flexible hold and helps thicken hair at the roots, so you can sculpt volume that holds its shape. Citric acid brings a refreshed feel and helps balance hair, which can help products perform more evenly across a styling session.\u003c\/p\u003e\n\n  \u003ch3\u003eHow Boost Powder works in daily use\u003c\/h3\u003e\n  \u003cp\u003eTiny, weightless granules settle at the roots as you sprinkle, absorbing excess oil and introducing micro-structure to hair. A quick tap or rub between fingertips distributes the powder evenly, creating lift and separation that can transform flat strands into a more defined silhouette. Because the formula is light, you can add more layers if you want extra texture without creating a heavy, sticky feel.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eWeightless lift with a natural matte finish that reads as effortless\u003c\/li\u003e\n    \u003cli\u003eVisible thickness and root separation for fuller-looking styles\u003c\/li\u003e\n    \u003cli\u003eFlexible hold that supports multiple looks without stiffness\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWho benefits from Boost Powder\u003c\/h3\u003e\n  \u003cp\u003eIt's well suited for men who want more volume at the crown, enhanced texture for short or medium cuts, or a simple way to refresh hair on busy days. It pairs well with other American Crew styling products to build up a look gradually.\u003c\/p\u003e\n\n  \u003ch3\u003eHow to use and care tips\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eTap the puck to loosen the powder, then pour a small amount into your hand\u003c\/li\u003e\n    \u003cli\u003eSprinkle lightly on dry hair, focusing near the roots for maximum lift and separation\u003c\/li\u003e\n    \u003cli\u003eStyle as desired; you can re-apply later for additional texture or tone down shine with a comb\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eAmerican Crew, a leader in men's grooming, emphasizes versatility and practical design. Boost Powder is a compact option that fits into quick grooming routines, travel kits, and stocking stuffers for him, helping you experiment with different textures as your day evolves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does American Crew Boost Powder do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Adds lift and thickness at the roots with a matte finish, and can be layered with other styling products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you apply American Crew Boost Powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Turn to loosen the powder, sprinkle lightly on dry hair at the roots, and style for added volume.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":56228861346124,"sku":"B004BUVHJ8","price":23.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/american-crew-boost-powder-root-lift.jpg?v=1765660480","url":"https:\/\/belvera.co.uk\/products\/american-crew-boost-powder-lift-volume-matte-finish-for-men-0-3-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}