{"product_id":"american-crew-hair-forming-cream-medium-hold-medium-shine-3-oz-old-version","title":"American Crew Hair Forming Cream – Medium Hold \u0026 Medium Shine, 3 oz (Old Version)","description":"\u003ch2\u003eMeet the American Crew Hair Forming Cream (Old Version)\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew has long defined modern men’s grooming with a legacy of professional styling and education. This listing features the older Forming Cream in a convenient 3 oz tube. It’s designed to deliver a pliable medium hold and a natural-looking medium shine, offering a versatile base for textured, effortless styles. Because this is an older stock item, packaging and availability may vary and results can differ slightly from current stock.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold provides flexible styling without stiffness\u003c\/li\u003e\n  \u003cli\u003eModerate shine for a healthy, natural look\u003c\/li\u003e\n  \u003cli\u003eEasy application that layers well with other products\u003c\/li\u003e\n  \u003cli\u003eWashes out easily for quick restyling and routine cleansing\u003c\/li\u003e\n  \u003cli\u003ePalatable for short, medium, and textured looks with a clean finish\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use with low residue and minimal buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount (dime to nickel size) depending on hair length\u003c\/li\u003e\n  \u003cli\u003eWarm between the palms until creamy, then work through towel-dried or dry hair\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from roots to ends and style with fingers or a comb\u003c\/li\u003e\n  \u003cli\u003eRework during the day if needed, then wash out at night for a fresh start\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for men seeking a natural, textured finish without heavy gloss or stiffness. It suits short to medium hair and styles that benefit from a pliable feel and easy restyling. The product is compatible with a range of grooming routines and can be paired with other American Crew products for layered looks.\u003c\/p\u003e\n\n\u003cp\u003eNote: This is the older version of the Forming Cream. While it aims to deliver a consistent experience, variations in scent, packaging, or texture can occur compared with current stock.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on both damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it works on both damp and dry hair to shape and texture with a medium hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What should I know about this being the old version?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This is the older version; packaging and scent may vary, with a pliable hold and easy wash-out.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":56232611545420,"sku":"B000KEIPC6","price":27.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/american-crew-hair-forming-cream-bottle.jpg?v=1765720181","url":"https:\/\/belvera.co.uk\/products\/american-crew-hair-forming-cream-medium-hold-medium-shine-3-oz-old-version","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}