{"product_id":"american-crew-hair-matte-clay-old-version-3-oz-medium-high-hold-matte-finish","title":"American Crew Hair Matte Clay (Old Version) – 3 Oz | Medium\/High Hold, Matte Finish","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Hair Matte Clay (Old Version) delivers a natural, textured look with a clean matte finish. It’s designed for men who want a flexible, long-lasting hold without shine, allowing you to shape, rework, and refresh styles as the day evolves. The formula aims to provide a workable hold that stays in place as you move—without leaving a greasy residue or heavy buildup.\u003c\/p\u003e\n\n\u003ch2\u003eWhat to expect\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium to high hold with a matte, texture-rich finish\u003c\/li\u003e\n  \u003cli\u003eTexture that builds definition while remaining controllable\u003c\/li\u003e\n  \u003cli\u003eNon-greasy feel and easy wash-out for daily use\u003c\/li\u003e\n  \u003cli\u003eEasy application on towel-dried hair; quick to set and style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea- to dime-sized amount; rub between palms to warm the clay\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through towel-dried hair from roots to ends\u003c\/li\u003e\n  \u003cli\u003eShape with fingers or a comb, then let air-dry for a natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-world scenarios\u003c\/h2\u003e\n\u003cp\u003eIdeal for short to medium-length cuts, or longer styles that benefit from separation and texture. It’s suitable for office-appropriate control, casual day-to-day styling, or post-workout refreshes where you want a matte edge without a shiny finish.\u003c\/p\u003e\n\n\u003ch2\u003eStock note\u003c\/h2\u003e\n\u003cp\u003eNote: This is the older stock version of Matte Clay, and American Crew cannot guarantee the same quality as newer releases. Packaging and performance may vary by batch.\u003c\/p\u003e\n\n\u003ch2\u003eBrand approach\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew remains a global authority in men’s grooming as the official supplier to men. This Matte Clay aligns with that commitment by delivering a controlled, modern look that many men reach for when texture and hold matter. It can be especially effective for hair that benefits from grip and definition, and it washes out cleanly to support regular styling routines.\u003c\/p\u003e\n\n\u003ch2\u003eAdditional thoughts\u003c\/h2\u003e\n\u003cp\u003eFor those seeking everyday versatility, this clay offers room to experiment with textures and shapes. A small amount goes a long way, and the matte finish helps maintain a natural, understated aesthetic that works across settings—from casual outings to professional environments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the hold level and finish of American Crew Hair Matte Clay (Old Version)?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Medium-to-high hold with a natural matte finish for textured, controllable styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should you apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to towel-dried hair, distribute with fingers or a comb, then shape and air-dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":56232525955404,"sku":"B089R496ZY","price":29.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/american-crew-matte-clay-jar-old-version.jpg?v=1765719575","url":"https:\/\/belvera.co.uk\/products\/american-crew-hair-matte-clay-old-version-3-oz-medium-high-hold-matte-finish","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}