{"product_id":"american-crew-hair-pomade-old-version-heavy-hold-high-shine-3-oz","title":"American Crew Hair Pomade (Old Version) – Heavy Hold, High Shine, 3 oz","description":"\u003ch2\u003eMeet American Crew Hair Pomade (Old Version)\u003c\/h2\u003e\n\u003cp\u003eDesigned for men who want a glossy, controlled finish, this water-based pomade delivers a heavy hold and a high shine. The 3 oz jar is a compact styling companion for on-the-go grooming, whether you’re at work or heading out for the evening. The formula glides smoothly through hair, helping you shape your look with confidence without a stiff or sticky feel.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThe formula works well on straight to curly textures and suits medium to dense hair types. It supports a polished, refined silhouette across styles—from neat side parts to modern, textured finishes.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHeavy hold that anchors your look for extended wear\u003c\/li\u003e\n  \u003cli\u003eHigh shine adds a groomed, salon-worthy glow\u003c\/li\u003e\n  \u003cli\u003eWater-based formula for easy washing and cleaner removal\u003c\/li\u003e\n  \u003cli\u003eSmooth application that helps define texture and shape\u003c\/li\u003e\n  \u003cli\u003eVersatile performance that works with natural curls and waves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNotes about older stock\u003c\/h3\u003e\n\u003cp\u003eThis product is listed as an older version. American Crew cannot guarantee the quality of older stock items, so results may vary.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm a small amount between your palms until smooth\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through damp or dry hair from roots to ends\u003c\/li\u003e\n  \u003cli\u003eSculpt with your fingers or a comb to shape the style\u003c\/li\u003e\n  \u003cli\u003eRework as needed for a flexible, long-lasting hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life results\u003c\/h3\u003e\n\u003cp\u003eFrom a neat, office-ready look to a night-out gloss, you can feel confident in a bold, defined silhouette. When used sparingly, the finish stays glossy without appearing greasy, and the hold holds up under movement and weather changes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this pomade best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for straight to curly hair and medium to dense textures, delivering a polished finish without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade water-based and easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is water-based, making removal simple with shampoo and water, reducing buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":56230996312396,"sku":"B01MFCKG43","price":28.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/american-crew-hair-pomade-old-version-3oz.jpg?v=1765708892","url":"https:\/\/belvera.co.uk\/products\/american-crew-hair-pomade-old-version-heavy-hold-high-shine-3-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}