{"product_id":"amethyst-purple-hair-dye-permanent-with-plex-care-smart-beauty","title":"Amethyst Purple Hair Dye Permanent with Plex Care – Smart Beauty","description":"\u003ch2\u003eColor that lasts with depth and drama\u003c\/h2\u003e\n\u003cp\u003eSmart Beauty’s Amethyst Purple Hair Dye Permanent with Plex Hair Care pairs a rich, lasting purple shade with a care system designed to support your hair during color. The darkest purple permanent dye is described as suitable for a full head of color, including grey coverage, roots, balayage, undertones, and lowlights. The formula draws on UK and European approved cosmetic standards and is vegan and cruelty-free, presenting an ethical option for bold color.\u003c\/p\u003e\n\u003cp\u003eThe plex-based care aims to protect, may help rebuild, and support your hair’s structure through the coloring process. The cream glides smoothly, offering a non-drip, mess-free experience that helps you achieve even, controlled coverage from root to tip. This dye is designed for all hair types, including chemically treated, Afro, and Asian hair, and works well for both men and women seeking a dramatic new look.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOne bottle of purple color cream paired with the developer in the included mixing bottle\u003c\/li\u003e\n  \u003cli\u003ePrecision nozzle for clean, controlled application\u003c\/li\u003e\n  \u003cli\u003eGloves for a mess-free, non-drip coloring experience\u003c\/li\u003e\n  \u003cli\u003ePlex care guidance to help support hair integrity during coloring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRich amethyst shade designed for deep, lasting color on brown to dark blonde bases\u003c\/li\u003e\n  \u003cli\u003e100% grey coverage capability to blend greys with a natural finish\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formula aligned with UK and European cosmetic standards\u003c\/li\u003e\n  \u003cli\u003eMess-free application and controlled results thanks to the precision nozzle\u003c\/li\u003e\n  \u003cli\u003eEthically produced by an independent British business with a focus on responsible beauty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePerform a strand test to preview color before full application\u003c\/li\u003e\n  \u003cli\u003eFollow timing guidelines and wear gloves for clean handling\u003c\/li\u003e\n  \u003cli\u003eFor roots, touch-ups, balayage, or full-head color, adapt your technique to your preferred look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Smart Beauty\u003c\/h3\u003e\n\u003cp\u003eAs an independently owned British brand, Smart Beauty offers premium vegan dye kits with a commitment to ethical practices and minimal environmental impact. This product blends salon-inspired color with home convenience, allowing you to experiment with bold purple tones while staying aligned with values you care about.\u003c\/p\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRoot touch-ups or full-head color for a dramatic purple transformation\u003c\/li\u003e\n  \u003cli\u003eColor refresh between salon visits to maintain vibrancy\u003c\/li\u003e\n  \u003cli\u003eColoring on chemically treated, Afro, or Asian hair with a shade that complements undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade notes and maintenance\u003c\/h3\u003e\n\u003cp\u003eShade depth can vary with starting base, and color may appear different on lighter or darker bases. To maintain vibrancy, consider color-refresh intervals and UV-light protection products designed for color-treated hair.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Amethyst Purple Hair Dye permanent and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's a vegan, cruelty-free permanent dye that covers grey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types can use Smart Beauty Amethyst Purple Dye?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types, including chemically treated, Afro and Asian hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Smart Beauty","offers":[{"title":"Default Title","offer_id":56244218560844,"sku":"B07QCP9X1R","price":30.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/smart-beauty-amethyst-purple-dye-kit-bottle-pour.jpg?v=1765817451","url":"https:\/\/belvera.co.uk\/products\/amethyst-purple-hair-dye-permanent-with-plex-care-smart-beauty","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}