{"product_id":"arctic-fox-purple-af-semi-permanent-hair-dye-vegan-ammonia-free-conditioning-8-fl-oz","title":"ARCTIC FOX Purple AF Semi-Permanent Hair Dye – Vegan, Ammonia-Free, Conditioning, 8 fl oz","description":"\u003ch2\u003eVibrant Purple AF: semi-permanent color that adapts to your base shade\u003c\/h2\u003e\n\u003cp\u003eARCTIC FOX Purple AF offers a deep, true purple designed for a spectrum of base tones. This vegan and cruelty-free formula aims to color and condition in one step, delivering a gentle coloring experience without harsh additives. The result is color that can pair with your existing shade, helping you express style with confidence between dye sessions.\u003c\/p\u003e\n\u003ch3\u003eColor that works with your hair color\u003c\/h3\u003e\n\u003cp\u003eOn platinum to light brown bases, Purple AF tends to yield a bold, vivid purple. For darker bases, you can still achieve a nuanced tint that adds depth and shine without overwhelming your natural color.\u003c\/p\u003e\n\u003ch3\u003eMix, match, and customize your look\u003c\/h3\u003e\n\u003cp\u003eCustom color blending opens creative possibilities. Combine Purple AF with Wrath to explore burgundy tones or with Poseidon for a deep indigo effect. This versatility makes it easy to experiment with new looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant purple on lighter bases, with long-lasting color\u003c\/li\u003e\n  \u003cli\u003eSubtle tint and dimension on darker hair tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eVegan, cruelty-free, and gentle on hair\u003c\/h3\u003e\n\u003cp\u003eFormulated with vegan ingredients and no animal by-products, this dye avoids common harsh chemicals. It emphasizes a gentler coloring experience while still delivering noticeable results.\u003c\/p\u003e\n\u003ch3\u003eConditioning while you color\u003c\/h3\u003e\n\u003cp\u003eThe semi-permanent formula conditions hair as it colors, helping strands feel soft and nourished while you refresh your style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor that lasts longer and resists fading\u003c\/li\u003e\n  \u003cli\u003ePleasant scent that makes application more comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable for all hair types, 8 oz\u003c\/h3\u003e\n\u003cp\u003eDesigned for all hair types, the 8 fl oz bottle supports multiple applications, making it a versatile option for ongoing color exploration without frequent re-dyeing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Arctic Fox Purple AF suitable for all hair colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—results vary; works best on platinum to light brown, with lighter bases delivering bold purple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Purple AF vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses vegan ingredients, no animal by-products, and excludes peroxide, ammonia, and PPD.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ARCTIC FOX","offers":[{"title":"Default Title","offer_id":56233852895564,"sku":"B09HVCM1D8","price":30.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/arctic-fox-purple-af-bottle_d72ec4fc-d4a4-4754-8425-d0209dc0621c.jpg?v=1765729732","url":"https:\/\/belvera.co.uk\/products\/arctic-fox-purple-af-semi-permanent-hair-dye-vegan-ammonia-free-conditioning-8-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}