{"product_id":"arctic-fox-purple-af-vegan-semi-permanent-hair-dye-conditioning-long-lasting","title":"ARCTIC FOX Purple AF – Vegan Semi-Permanent Hair Dye, Conditioning, Long-Lasting","description":"\u003ch2\u003eBold Purple AF for dramatic color\u003c\/h2\u003e\n\u003cp\u003eUnlock a bold, vibrant purple with ARCTIC FOX Purple AF semi-permanent dye. The shade delivers a deep, true purple that shines on lightened hair and adds rich tints to darker bases. The conditioning formula supports color without heavy processing and leaves hair feeling soft and manageable after color.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant purple shade that stands out on lightened bases and adds depth to darker tones.\u003c\/li\u003e\n\u003cli\u003eCustom color mixing: blend Purple AF with Wrath for burgundy or Poseidon for deep indigo.\u003c\/li\u003e\n\u003cli\u003e100% vegan ingredients and cruelty-free formulation with no animal by-products.\u003c\/li\u003e\n\u003cli\u003eConditions while coloring, helping hair feel softer and look healthier after application.\u003c\/li\u003e\n\u003cli\u003eLong-lasting color with minimal smear; free from peroxide, ammonia, ethyl alcohol, and PPD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCreative color mixing\u003c\/h2\u003e\n\u003cp\u003eExperiment by blending Purple AF with other Arctic Fox shades to craft your own hue. A drop of Wrath yields burgundy; Poseidon gives a deep indigo. This approach lets you customize tones without excessive bleaching.\u003c\/p\u003e\n\u003ch2\u003eVegan, cruelty-free and conditioning formula\u003c\/h2\u003e\n\u003cp\u003eThe vegan formula uses plant-based ingredients and excludes animal by-products. It emphasizes a gentle coloring experience while delivering vibrant results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% vegan, cruelty-free color with no animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003eNo peroxide, ammonia, ethyl alcohol, or PPD for a calmer application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColor longevity and finished look\u003c\/h2\u003e\n\u003cp\u003eExpect long-lasting color with a pleasant scent and minimal fading. Results will vary based on your starting base and care routine, so reapplication can help maintain vibrancy over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ARCTIC FOX Purple AF vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Purple AF uses vegan ingredients with no animal by-products and is cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last and does it condition hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The dye provides long-lasting semi-permanent color and conditions hair during application; results vary by hair type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ARCTIC FOX","offers":[{"title":"Default Title","offer_id":56228747379020,"sku":"B09HW2GN1C","price":24.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/arctic-fox-purple-af-bottle.jpg?v=1765659003","url":"https:\/\/belvera.co.uk\/products\/arctic-fox-purple-af-vegan-semi-permanent-hair-dye-conditioning-long-lasting","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}