{"product_id":"attitude-colorlast-shampoo-ewg-verified-color-treated-hair-97-natural-origin","title":"ATTITUDE Colorlast Shampoo – EWG Verified, Color-Treated Hair, 97% Natural Origin","description":"\u003ch2\u003eWhy Colorlast Matters for Color-Treated Hair\u003c\/h2\u003e\u003cp\u003eATTITUDE Colorlast Shampoo is crafted for color-treated hair, delivering a moisturizing, gentle cleanse that respects your color while leaving hair feel hydrated and healthy. This is not a guarantee, but a routine option that many users find helpful for daily washing.\u003c\/p\u003e\u003cp\u003eImagine a wash that nourishes from roots to tips and supports color between appointments. The formula is designed to be naturally derived and plant-based, with a clean profile that aims to minimize heavy residue on your strands.\u003c\/p\u003e\u003ch3\u003eClean, Naturally Derived Formula\u003c\/h3\u003e\u003cp\u003eThe shampoo relies on 97% natural-origin ingredients. It emphasizes watercress and Indian cress to help revitalize and strengthen hair from root to tip. It avoids silicones and SLES, offering a cleaner, gentler wash that can fit into a mindful hair-care routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEWG VERIFIED for health and safety standards\u003c\/li\u003e\n\u003cli\u003eFree from silicones and SLES, aligning with a clean-label approach\u003c\/li\u003e\n\u003cli\u003eVegan and dermatologically tested for broad compatibility\u003c\/li\u003e\n\u003cli\u003ePart of ATTITUDE Super Leaves line, designed for nourishment across hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor-Safe Moisture \u0026amp; Color Preservation\u003c\/h3\u003e\u003cp\u003eColor lasting benefits come from ingredients like pomegranate extract to help preserve color and avocado oil to lock in moisture. Paired with our Colorlast conditioner, it can support a complete ritual for color-treated hair, though individual results vary.\u003c\/p\u003e\u003cp\u003eThink of a daily routine that delivers moisture without weighing hair down, helping hair feel softer and more manageable after washing. The combination aims to honor color while maintaining a fresh, natural look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePomegranate extract targets color-preserving properties\u003c\/li\u003e\n\u003cli\u003eAvocado oil provides lightweight moisture for dry or brittle strands\u003c\/li\u003e\n\u003cli\u003eSuitable for use by both women and men seeking a color-conscious wash\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFragrance \u0026amp; Sensory Experience\u003c\/h3\u003e\u003cp\u003eThe Peach Blossom \u0026amp; Melon fragrance blends softly with woody notes of pine and anise, creating a natural, balanced aroma that lingers subtly after wash. This scent adds a spa-like feel to your routine without overpowering everyday use.\u003c\/p\u003e\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\u003cp\u003eApply to wet hair, work into a rich lather, rinse, and repeat if desired. For a complete ritual, follow with Colorlast Conditioner to maximize moisture and color-care synergy.\u003c\/p\u003e\u003cp\u003eWhether you wash daily or a few times a week, this shampoo aims to support color-treated hair with nourishment that feels clean and responsible.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ATTITUDE Colorlast Shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses 97% natural-origin ingredients, avoids silicones and SLES, and includes pomegranate and avocado oil to help maintain moisture and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Colorlast Shampoo vegan and EWG verified?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is EWG VERIFIED, vegan, and dermatologically tested, part of the ATTITUDE Super Leaves line.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":56228565057868,"sku":"B07BBFZFGX","price":25.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/attitude-colorlast-shampoo-bottle.jpg?v=1765654301","url":"https:\/\/belvera.co.uk\/products\/attitude-colorlast-shampoo-ewg-verified-color-treated-hair-97-natural-origin","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}