{"product_id":"attitude-hair-shampoo-for-sensitive-dry-scalp-ewg-verified-unscented-oat-soy-protein-16-oz","title":"ATTITUDE Hair Shampoo for Sensitive Dry Scalp – EWG Verified, Unscented, Oat \u0026 Soy Protein, 16 oz","description":"\u003ch2\u003eGentle cleansing with a clear path to fuller-looking hair\u003c\/h2\u003e\n\u003cp\u003eATTITUDE Volume \u0026amp; Shine Shampoo is crafted for delicate scalps and fine hair, delivering a soothing cleanse without fragrance. The formula emphasizes clean, naturally derived ingredients and a thoughtful, unscented experience that respects sensitive skin while supporting hair that looks lighter, more buoyant, and easier to manage.\u003c\/p\u003e\n\u003cp\u003eDesigned to work as part of a simple routine, this shampoo blends oat extract for comfort with soy protein to help create lift and shine. It’s a vegan, plant-based option that avoids silicones and SLES, aligning with a clean-care approach while keeping your hair feeling fresh and cared for throughout the day.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this shampoo stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEWG Verified \u0026amp; Clean\u003c\/strong\u003e: The formula meets stringent health and safety standards, offering a responsible choice for dry or sensitive scalps.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh natural-origin content\u003c\/strong\u003e: Approximately 97–98% of ingredients are of natural origin, prioritizing gentleness without sacrificing performance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFragrance-free formula\u003c\/strong\u003e: A fragrance-free design reduces irritants for those with scent sensitivities or sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFine-hair focus\u003c\/strong\u003e: Specifically formulated to support volume and manageability without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; dermatologically tested\u003c\/strong\u003e: Part of a Sensitive Natural line that aligns with vegan and plant-based routines.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoothing oats \u0026amp; soy protein\u003c\/strong\u003e: Oat helps comfort delicate skin while soy protein contributes to body, sheen, and easy styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and what you might notice\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently, rinse, and follow with a conditioner designed for volume and shine if you like. You may observe lighter-feeling hair with improved texture and easier combing after drying. Because the formula is fragrance-free and gentle, it’s suitable for daily use for many who want a straightforward, clean routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits you may experience\u003c\/strong\u003e include a cleansing experience that supports a calm scalp, subtle lift in fine hair, and a natural-looking shine without heavy buildup. While results vary, the combination of oat, soy protein, and naturally derived ingredients aims to offer a pleasant, confidence-boosting routine for everyday use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Volume \u0026amp; Shine Shampoo suitable for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, EWG Verified, and dermatologically tested for sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo be used daily on thin hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed to be gentle for fine hair and aims to add volume and shine without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":56228782571852,"sku":"B07NF994VJ","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/attitude-volume-shine-shampoo-bottle.jpg?v=1765659800","url":"https:\/\/belvera.co.uk\/products\/attitude-hair-shampoo-for-sensitive-dry-scalp-ewg-verified-unscented-oat-soy-protein-16-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}