{"product_id":"attitude-hair-shampoo-for-sensitive-dry-scalp-ewg-verified-unscented-volumizing-32-oz","title":"ATTITUDE Hair Shampoo for Sensitive Dry Scalp – EWG Verified, Unscented, Volumizing (32 oz)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet ATTITUDE Sensitive Natural Volumizing Shampoo, a fragrance-free option built for sensitive scalps and fine or thinning hair. This lightweight cleanser helps hair feel airy and easier to manage, without overwhelming scents or harsh additives. Designed for daily use, it slides into your routine with a clean, calm feel that suits fragrance sensitivities and delicate skin.\u003c\/p\u003e\n\u003cp\u003eCertified EWG VERIFIED and formulated with 97% natural-origin ingredients, this shampoo balances safety with performance. It emphasizes transparency and clean care, making it a flexible staple for a fragrance-conscious, plant-based regimen.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEWG VERIFIED and clean: a trustworthy option for dry and sensitive scalps.\u003c\/li\u003e\n\u003cli\u003eNaturally derived formula for fine hair: 97% natural-origin ingredients; free from silicones and SLES.\u003c\/li\u003e\n\u003cli\u003eBoosts volume and shine while soothing: soy protein adds lift and luster; oat extract calms the scalp.\u003c\/li\u003e\n\u003cli\u003eVegan and clean: part of the Sensitive Natural line, dermatologically tested for daily use.\u003c\/li\u003e\n\u003cli\u003eFragrance-free: ideal for fragrance sensitivities or a simple, quiet routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoy protein helps enhance volume, improving manageability and light reflection across strands.\u003c\/li\u003e\n\u003cli\u003eOat extract works to soothe dry or irritated scalp, contributing to a refreshed feel after each wash.\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones or SLES to keep a lightweight, non-weighing base on fine hair.\u003c\/li\u003e\n\u003cli\u003eVegan and plant-based, aligning with a clean beauty routine that respects sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage and routine ideas\u003c\/h3\u003e\n\u003cp\u003ePair this shampoo with ATTITUDE Volume \u0026amp; Shine conditioner for a complete set that lifts, smooths, and adds natural bounce. It’s designed for daily use on delicate hair and sensitive scalps, suitable for both women and men seeking a fragrance-conscious routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massaging gently from roots to ends, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with the Volume \u0026amp; Shine conditioner to maximize lift and manageability without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider this shampoo\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone prioritizing a fragrance-free, skin-friendly routine, including people with sensitive scalps, delicate skin, or fine\/thinning hair seeking subtle volume and shine.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eExpect a light, cleansing feel that refreshes the scalp while helping hair appear naturally voluminous and easy to style. The fragrance-free formula supports an uncomplicated daily ritual with plant-based ingredients at its core.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free, making it suitable for fragrance sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use on thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for daily use on fine or thinning hair, with soy protein for volume and oat extract to soothe the scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":56233993797964,"sku":"B097MNC6J2","price":45.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/attitude-hair-shampoo-sensitive-scalp-bottle.jpg?v=1765732466","url":"https:\/\/belvera.co.uk\/products\/attitude-hair-shampoo-for-sensitive-dry-scalp-ewg-verified-unscented-volumizing-32-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}