{"product_id":"attitude-moisture-rich-hair-shampoo-ewg-verified-97-natural-origin-vegan-plant-based-16-fl-oz","title":"ATTITUDE Moisture Rich Hair Shampoo – EWG Verified, 97% Natural Origin, Vegan \u0026 Plant-Based (16 Fl Oz)","description":"\u003ch2\u003eWhy choose ATTITUDE Moisture Rich Hair Shampoo\u003c\/h2\u003e\n\u003cp\u003eDiscover a hydrating, plant-based cleanse designed for dry and damaged hair. This formula is EWG VERIFIED, offering cleaner ingredients you can feel confident about with every wash. It emphasizes a lighter, gentler experience without silicones or SLES, making it a thoughtful option for daily routines.\u003c\/p\u003e\n\u003ch3\u003eClean, natural ingredients you can trust\u003c\/h3\u003e\n\u003cp\u003e Crafted with 97% natural-origin ingredients, it leverages watercress and Indian cress as core botanical notes. The quinoa protein delivers essential hydration, while jojoba protein adds natural shine. The result is hair that feels soft, smooth, and more manageable after washing.\u003c\/p\u003e\n\u003cp\u003eFragrance is part of the experience too—a fruity, tropical blend of pear, papaya, and coconut that refreshes the senses without overwhelming the hair. The formula is vegan and dermatologically tested, aligning with a clean beauty approach that respects various hair types.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEWG VERIFIED clean formula you can trust on your hair and scalp\u003c\/li\u003e\n  \u003cli\u003e97% natural-origin ingredients, with watercress and Indian cress\u003c\/li\u003e\n  \u003cli\u003eNo silicones or SLES, for a lighter, gentler wash\u003c\/li\u003e\n  \u003cli\u003eQuinoa protein for hydration and jojoba protein for shine\u003c\/li\u003e\n  \u003cli\u003eFruity coconut and wild berries fragrance for a refreshing experience\u003c\/li\u003e\n  \u003cli\u003eVegan and dermatologically tested; suitable for various hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis formula is ideal for dry hair seeking gentle cleansing and moisture balance. It pairs well with ATTITUDE conditioner to complete a nourishing routine. The product supports a vegan, eco-conscious lifestyle and suits both women and men who want clean ingredients without compromise.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleanse for dry and damaged hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for women and men seeking a clean ritual\u003c\/li\u003e\n  \u003cli\u003ePairs with ATTITUDE conditioner for a complete routine\u003c\/li\u003e\n  \u003cli\u003eVegan and dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 16 fl oz bottle, designed for regular use at home or on the go.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWet hair, massage a small amount into a rich lather, rinse thoroughly, and follow with conditioner for best results. Use as part of a regular wash routine to maintain softness and manageability.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eBusy mornings benefit from a quick, hydrating cleanse that respects moisture. Wind, sun exposure, or styling can leave hair feeling dull; this formula aims to leave strands feeling softer and more controllable. A tropical fragrance enhances the ritual without overpowering your everyday scent profile.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Moisture Rich Hair Shampoo vegan and EWG Verified?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s EWG VERIFIED and vegan, formulated with 97% natural-origin ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair type is it best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for dry, damaged hair seeking hydration and shine, without silicones or SLES.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":56228451090764,"sku":"B01MAW3BMM","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/attitude-moisture-rich-hair-shampoo-bottle-pour.jpg?v=1765651773","url":"https:\/\/belvera.co.uk\/products\/attitude-moisture-rich-hair-shampoo-ewg-verified-97-natural-origin-vegan-plant-based-16-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}