{"product_id":"attitude-pregnancy-shampoo-ewg-verified-dermatologist-tested-97-natural-origin","title":"ATTITUDE Pregnancy Shampoo – EWG Verified, Dermatologist Tested, 97% Natural Origin","description":"\u003ch2\u003eGentle, pregnancy-friendly cleansing for everyday self-care\u003c\/h2\u003e\n\u003cp\u003eATTITUDE \u003cstrong\u003ePregnancy Shampoo\u003c\/strong\u003e with Rose \u0026amp; White Flower is designed to support hair care through pregnancy and beyond. Formulated with 97% natural-origin ingredients and \u003cem\u003eEWG VERIFIED\u003c\/em\u003e, it prioritizes clean, transparent ingredients while offering a soothing sensory routine. The lightly floral fragrance turns washing into a calm, spa-like moment, without overwhelming the senses. This is a daily-cleanse option that respects your scalp, hair, and changing needs during motherhood.\u003c\/p\u003e\n\u003cp\u003eSafe and thoughtful, this shampoo is dermatologically tested and vegan, and it comes in a recyclable HDPE bottle for an environmentally friendly touch. The 16 oz bottle provides a reliable, long-lasting supply that can become a staple in your maternity self-care routine. The formula includes argan leaf extract to add softness and subtle shine, helping hair feel more manageable after every wash.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it a thoughtful pregnancy self-care choice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEWG VERIFIED\u003c\/strong\u003e ensures the formula meets strict health and safety standards for clean ingredients and minimized risk.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e97% natural-origin ingredients\u003c\/strong\u003e provide a gentle daily cleanse without stripping moisture or relying on harsh additives.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilicone- and SLES-free\u003c\/strong\u003e formulation reduces common irritants while maintaining effective cleansing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan leaf extract\u003c\/strong\u003e supports softness and a natural-looking shine, contributing to a healthy-feeling hair surface.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDermatologically tested\u003c\/strong\u003e and \u003cstrong\u003evegan\u003c\/strong\u003e, suitable for pregnancy self-care and breastfeeding moments.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRose \u0026amp; White Flower\u003c\/strong\u003e scent offers a comforting, gentle fragrance that enhances your daily routine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRecyclable HDPE bottle\u003c\/strong\u003e aligns with sustainable care, and the 16 oz size reduces repurchase frequency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePractical use cases and routine ideas\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePart of a complete maternity routine when paired with ATTITUDE Maternity Conditioner for a full cleanse-and-condition experience.\u003c\/li\u003e\n  \u003cli\u003eIdeal for daily use across hair types—straight, wavy, and curly—without compromising moisture balance.\u003c\/li\u003e\n  \u003cli\u003eA comforting self-care ritual during the second trimester and beyond, or as a thoughtful maternity gift.\u003c\/li\u003e\n  \u003cli\u003eLight fragrance enhances the shower ritual without overpowering other senses, making it suitable for busy mornings or calm evenings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life terms, this shampoo supports a low-stress, easy-to-integrate routine. Its plant- and mineral-based formula aims to deliver gentle cleansing and improved manageability, while the vegan, recyclable packaging helps you align beauty habits with your values. Whether you’re preparing for a new arrival or caring for hair during breastfeeding, this shampoo is designed to complement your daily life with a touch of luxury—without promising guarantees, instead offering possibilities for softer, healthier-looking hair with ongoing use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Pregnancy Shampoo safe for expectant moms?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s EWG VERIFIED, dermatologically tested, and made with 97% natural-origin ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use ATTITUDE Pregnancy Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, massage gently, rinse, and pair with ATTITUDE conditioner for softness and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":56228753244492,"sku":"B07PP38QDY","price":25.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/attitude-pregnancy-shampoo-bottle-closeup_jpg.jpg?v=1765659222","url":"https:\/\/belvera.co.uk\/products\/attitude-pregnancy-shampoo-ewg-verified-dermatologist-tested-97-natural-origin","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}