{"product_id":"authentic-beauty-concept-shaping-cream-medium-hold-defines-natural-textures-all-hair-types-silicone-free-cruelty-free-5-fl-oz","title":"Authentic Beauty Concept Shaping Cream – Medium Hold, Defines Natural Textures, All Hair Types | Silicone-free \u0026 Cruelty-free | 5 fl oz","description":"\u003ch2\u003eDefine natural textures with a light touch\u003c\/h2\u003e\n\u003cp\u003eAuthentic Beauty Concept Shaping Cream is a non-overburdening styling solution designed to bring out your hair’s natural texture. This medium-hold cream helps create lived-in looks and gentle volume without weighing strands down. The formula emphasizes performance while staying vegan and silicone-free, aligning with a thoughtful, responsible haircare routine. Registered with the Vegan Society and cruelty-free, it also stays gluten-free and free from micro plastics, mineral oil, parabens, and silicones, inviting you to style with confidence and ease.\u003c\/p\u003e\n\n\u003ch3\u003eWhat sets it apart\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, silicone-free formula that respects natural texture\u003c\/li\u003e\n  \u003cli\u003eMedium hold for shaping without heaviness\u003c\/li\u003e\n  \u003cli\u003eHeat protection up to 450 degrees Fahrenheit for safer styling with heat tools\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, gluten-free, and micro-plastic–free, with a thoughtful, traceable ingredient approach\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis shaping cream is designed for all hair types seeking definition with light volume. It’s especially helpful for creating soft, natural textures—think subtle waves, relaxed curls, and a touch of lift at the crown—without the look or feel of heavy product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll hair types wanting defined texture and light volume\u003c\/li\u003e\n  \u003cli\u003eThose seeking a non-overburdening finish that still holds shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to damp or dry hair, focusing on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with your fingers or a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eAir-dry for a natural texture or blow-dry with a diffuser for added lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture and real-life use\u003c\/h3\u003e\n\u003cp\u003eExpect a smooth, creamy texture that distributes easily across the hair. The result is a touchable finish with gentle hold that enhances natural movement—perfect for day-to-day styles, quick touch-ups, or travel-friendly routines.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDefined natural textures without heaviness\u003c\/li\u003e\n  \u003cli\u003eLight volume that supports a relaxed, modern vibe\u003c\/li\u003e\n  \u003cli\u003eStable styles when using heat tools up to 450°F\u003c\/li\u003e\n  \u003cli\u003eEthical and clean ingredients aligned with vegan and cruelty-free standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAuthentic Beauty Concept emphasizes what’s left out as much as what’s inside the formula. If you’re seeking reliable texture definition with a lightweight feel and a responsible ingredient profile, this shaping cream offers a thoughtful option for everyday styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Authentic Beauty Concept Shaping Cream suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for all hair types, delivering medium hold and light volume to define natural textures without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this product protect hair from heat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides heat protection up to 450°F, helping styles stay defined when using heat tools.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":56242528584012,"sku":"B08N7TYZ2X","price":40.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/authentic-beauty-concept-shaping-cream-bottle.jpg?v=1765807192","url":"https:\/\/belvera.co.uk\/products\/authentic-beauty-concept-shaping-cream-medium-hold-defines-natural-textures-all-hair-types-silicone-free-cruelty-free-5-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}