{"product_id":"awapuhi-wild-ginger-hydrasoft-shampoo-by-paul-mitchell-moisturizing-color-safe-sulfate-free-33-8-oz","title":"Awapuhi Wild Ginger HydraSoft Shampoo by Paul Mitchell — Moisturizing, Color-Safe, Sulfate-Free 33.8 oz","description":"\u003ch2\u003eAwapuhi Wild Ginger HydraSoft Shampoo — Hydration for Velvety Soft Hair\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell's Awapuhi Wild Ginger HydraSoft Shampoo is a gentle, color-safe cleanser designed to replenish moisture while cleansing. The HydraTriplex technology blends amino acids, vegetable protein and nourishing oils to hydrate, bind and seal the hair cuticle, helping to reduce roughness and leave strands feeling smooth and lighter to the touch. Hyaluronic acid, vegan collagen, and plant extracts add a lightweight layer of moisture that enhances softness without weighing hair down. The fragrance ginger tea delivers a warm, fresh aroma that elevates the daily wash into a small, calming ritual.\u003c\/p\u003e\n\u003cp\u003eThe formula is crafted for all hair types, with particular appeal for dry and frizzy textures. It is color-safe and sulfate-free (SLS, SLES, ALS-free), paraben-free, and gluten-free, offering a gentler cleansing approach. Packaging emphasizes sustainability with a \"Purposefully Imperfect\" design and at least 25% post-consumer recycled (PCR) content, so you may notice slight color variation between bottles while supporting recycled materials.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect from HydraSoft\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses while replenishing moisture for a softer feel\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a clean, silky, shiny finish and lightweight hydration\u003c\/li\u003e\n\u003cli\u003eUses HydraTriplex to hydrate, bind and seal the cuticle for smoother strands\u003c\/li\u003e\n\u003cli\u003eVegan collagen and hyaluronic acid provide moisture without heaviness\u003c\/li\u003e\n\u003cli\u003eMarine plant extracts contribute additional hydration and natural shine\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair and suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider this\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially dry and frizzy hair seeking smoother, more manageable strands\u003c\/li\u003e\n\u003cli\u003eColor-conscious shoppers who want a color-safe shampoo\u003c\/li\u003e\n\u003cli\u003eEnvironmentally mindful buyers attracted to recycled-content packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUsage notes: Apply to wet hair, massage gently from scalp to ends, rinse, and follow with HydraSoft Conditioner for best results. The safe-for-color formula and light ginger tea fragrance can make your routine feel refreshing without committing to drastic changes. The brand notes that, when used as part of a HydraSoft regimen, hair condition can improve by up to 89%, yielding softer, smoother-looking hair.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Awapuhi Wild Ginger HydraSoft Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe and sulfate-free, designed to cleanse without stripping color or harsh detergents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair types benefit most from HydraSoft Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: All hair types, especially dry and frizzy hair, with moisture replenishment and a softer, shinier look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Awapuhi Wild Ginger","offers":[{"title":"Default Title","offer_id":56237443776844,"sku":"B0C9S8ZFLQ","price":91.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/awapuhi-wild-ginger-hydrasoft-shampoo-bottle_4e120ba8-7905-44d4-b032-da5d89e56ee1.jpg?v=1765769026","url":"https:\/\/belvera.co.uk\/products\/awapuhi-wild-ginger-hydrasoft-shampoo-by-paul-mitchell-moisturizing-color-safe-sulfate-free-33-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}