{"product_id":"awapuhi-wild-ginger-nourishing-shampoo-by-paul-mitchell-color-safe-sulfate-free-for-dry-damaged-color-treated-hair-8-5-fl-oz","title":"Awapuhi Wild Ginger Nourishing Shampoo by Paul Mitchell – Color-Safe, Sulfate-Free for Dry, Damaged + Color-Treated Hair | 8.5 fl oz","description":"\u003ch2\u003eLuxurious, Color-Safe Cleansing for Dry, Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eAwapuhi Wild Ginger Nourishing Shampoo by Paul Mitchell offers a color-safe, sulfate-free cleansing experience designed for dry, damaged hair. The ginger-tea fragrance adds a gentle sensory note as you lather, while the formula works to protect color and replenish moisture.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is Awapuhi extract harvested from Paul Mitchell’s Hawaii farm. It helps balance moisture so hair feels more manageable and looks naturally shiny, without weighing strands down. A second star ingredient is KeraTriplex, a premium keratin protein blend that replenishes each strand for a healthier-looking appearance.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice when you use it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleansing that respects color while supporting repair for dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eBalanced moisture levels that promote improved manageability and natural shine\u003c\/li\u003e\n\u003cli\u003eProtein-rich replenishment that helps strands feel stronger over time\u003c\/li\u003e\n\u003cli\u003eSulfate-free and paraben-free formula suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe packaging also reflects a conscious choice: each bottle is made from at least 25% post-consumer recycled materials, and color and texture may vary slightly due to the recycled content, making each bottle unique.\u003c\/p\u003e\n\u003cp\u003eDesigned for dry, damaged and color-treated hair, this shampoo pairs well with Awapuhi Wild Ginger’s conditioner or other salon-quality styling products. Use it as part of a routine to cleanse, protect color, and support smoother, more manageable hair without sacrificing the sense of luxury you expect from a premium brand.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIf your hair feels brittle, lacks shine, or is difficult to style after washing, this formula may offer a lightweight, daily-friendly option that respects color and offers moisture balance.\u003c\/p\u003e\n\u003cp\u003eFragrance and texture cue the sensory experience: a Ginger tea scent that leaves hair smelling fresh and clean, not overpowering.\u003c\/p\u003e\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cp\u003eFor best results, apply a small amount to wet hair, emulsify into a rich lather, and rinse thoroughly. Follow with a conditioner to seal in moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus on mids and ends to prevent dryness near the scalp\u003c\/li\u003e\n\u003cli\u003eMassage gently to stimulate scalp and distribute product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Awapuhi Wild Ginger Nourishing Shampoo color-safe and sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and sulfate-free, designed to protect color while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Awapuhi Wild Ginger Nourishing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for dry, damaged and color-treated hair, with moisture-balancing Awapuhi and KeraTriplex for manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Awapuhi Wild Ginger","offers":[{"title":"Default Title","offer_id":56242872287564,"sku":"B0042GH78G","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/awapuhi-wild-ginger-nourishing-shampoo-bottle-front.jpg?v=1765809262","url":"https:\/\/belvera.co.uk\/products\/awapuhi-wild-ginger-nourishing-shampoo-by-paul-mitchell-color-safe-sulfate-free-for-dry-damaged-color-treated-hair-8-5-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}