{"product_id":"benefit-powmade-waterproof-brow-pomade-5-cream-to-powder-longwear-smudge-resistant-brow-sculptor","title":"Benefit POWmade Waterproof Brow Pomade 5 — Cream-to-Powder, Longwear Smudge-Resistant Brow Sculptor","description":"\u003cp\u003e\u003cstrong\u003eBenefit POWmade Waterproof Brow Pomade 5 is a smudge-resistant, cream-to-powder brow pomade that sculpts, fills and locks brows in place with a natural matte finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for precise shaping and all-day wear, this waterproof brow pomade blends pigment-rich color with a lightweight, buildable texture. The formula sets like a powder so brows stay defined without feeling stiff or greasy. POWmade is formulated to resist sweat, humidity and light moisture, making it a reliable option for everyday wear and special occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does POWmade deliver natural-looking brows?\u003c\/h3\u003e\n\u003cp\u003eThe formula goes on creamy for easy application, then dries to a soft powdered finish that mimics natural hair texture. Because it’s buildable, you can add subtle definition or intensify the shade for more dramatic shape without harsh lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCream-to-powder consistency for blended results\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment for customizable coverage\u003c\/li\u003e\n  \u003cli\u003eNarrow edge application compatibility for hair-like strokes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this brow pomade stay put during the day?\u003c\/h3\u003e\n\u003cp\u003eYes — the waterproof formulation is formulated to resist transfer from sweat and light moisture while maintaining color payoff. It’s crafted to remain intact through typical daily activities so you don’t need frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish reduces smudging\u003c\/li\u003e\n  \u003cli\u003eLongwear pigment minimizes fading\u003c\/li\u003e\n  \u003cli\u003ePowder-like set prevents greasy shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply POWmade for the best results?\u003c\/h3\u003e\n\u003cp\u003eUse a fine-angled or micro spatula brush to pick up a small amount, then apply with short, hair-like strokes following your natural brow shape. Blend lightly with a spoolie to soften edges and distribute product evenly for a realistic look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a thin layer, build as needed\u003c\/li\u003e\n  \u003cli\u003eUse a spoolie to remove excess and blend\u003c\/li\u003e\n  \u003cli\u003ePerfect for outlining, filling and shading\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove the product at the end of the day?\u003c\/h3\u003e\n\u003cp\u003eEven though POWmade is water-resistant, it releases easily with an oil-based or dual-phase makeup remover. Gently wipe the brow area with a soaked cotton pad and rinse if desired; avoid excessive rubbing to protect skin and brow hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse oil-based cleansers for effective removal\u003c\/li\u003e\n  \u003cli\u003ePat gently rather than scrubbing\u003c\/li\u003e\n  \u003cli\u003eFollow with your regular facial cleanser if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: POWmade Waterproof Brow Pomade 5 suits anyone looking for a durable, natural-finish brow product that can be tailored from subtle to bold. It’s ideal for oily or combination skin types, climate conditions with humidity, active lifestyles, and makeup users who prefer precise, long-lasting brow definition without a heavy or flaky feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is POWmade suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is generally suitable for most skin types, but patch testing is recommended if you have sensitive skin or allergy concerns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can POWmade be used over brow gel?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply POWmade first to shape and fill, then lightly set with clear or tinted brow gel for extra hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Benefit","offers":[{"title":"Default Title","offer_id":57794580218188,"sku":"B0BTZ5C57B","price":37.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/benefit-powmade-front-packaging.jpg?v=1781485493","url":"https:\/\/belvera.co.uk\/products\/benefit-powmade-waterproof-brow-pomade-5-cream-to-powder-longwear-smudge-resistant-brow-sculptor","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}