{"product_id":"better-not-younger-wake-up-call-volumizing-biotin-shampoo-for-thinning-hair-over-40-sulfate-free-color-safe","title":"Better Not Younger Wake Up Call Volumizing Biotin Shampoo – For Thinning Hair Over 40, Sulfate-Free \u0026 Color Safe","description":"\u003ch3\u003eWake Up Call for Thinning Hair\u003c\/h3\u003e\u003cp\u003eMeet Better Not Younger Wake Up Call Volumizing Biotin Shampoo, a thoughtfully designed cleanse for women over 40. This lightweight formula targets fine, fragile hair by adding body and lift while preserving moisture. The result is hair that feels fuller, softer, and more manageable after every wash, without the heaviness that weighs strands down.\u003c\/p\u003e\u003ch3\u003eWhat Makes It Work\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVolumizing and moisturizing action helps hair look fuller and more resilient, supporting everyday styling without stripping natural oils.\u003c\/li\u003e\n\u003cli\u003eSulfate-free and color-safe cleansing protects color-treated or color-stable hair while maintaining moisture balance and shine.\u003c\/li\u003e\n\u003cli\u003eBiotin plus a botanical blend of bamboo, hops, and sage Extracts reinforce strands, support scalp balance, and contribute to density without harsh synthetics.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn the data accompanying this product, a clinically described reduction in breakage is noted as up to 98 percent under testing. Readers should interpret this as a performance claim specific to the product context, and individual results may vary.\u003c\/p\u003e\u003ch3\u003eUsage Guide for Best Results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle routine: Use 2–3 times per week to maintain volume, softness, and lift that lasts through the day.\u003c\/li\u003e\n\u003cli\u003ePair with Wake Up Call Volumizing Conditioner to maximize body, smoothness, and long-lasting fullness.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy This Shampoos Stands Out\u003c\/h3\u003e\u003cp\u003eBetter Not Younger believes hair care should evolve with you. This sulfate-free, paraben-free, cruelty-free formula is crafted to support thinning hair with visible body and shine while keeping a clean, refreshing feel after every wash.\u003c\/p\u003e\u003cp\u003eWhether you’re managing a busy morning routine or seeking a subtle boost to your natural texture, Wake Up Call offers a gentle, effective option that respects color and moisture. The scent is fresh and uplifting, turning a routine wash into a little daily ritual that can fit neatly into anyone’s self-care routine. While results will vary, many users report noticeable lift, improved manageability, and a healthier-looking sheen over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and color-safe, cleansing softly while preserving moisture and color integrity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for women over 40 with thinning or fine hair seeking volume and lift without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":56235946180940,"sku":"B09DTNVM7S","price":41.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/better-not-younger-wake-up-call-bottle.jpg?v=1765749227","url":"https:\/\/belvera.co.uk\/products\/better-not-younger-wake-up-call-volumizing-biotin-shampoo-for-thinning-hair-over-40-sulfate-free-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}