{"product_id":"boldly-basic-fragrance-free-shampoo-gentle-unscented","title":"Boldly Basic Fragrance Free Shampoo – Gentle, Unscented","description":"\u003ch2\u003eMeet Boldly Basic Fragrance Free Shampoo\u003c\/h2\u003e\n\u003cp\u003eDiscover a fragrance-free, unscented shampoo crafted for sensitive skin and delicate hair. Boldly Basic emphasizes a calm, reliable cleansing experience without the extra scents that can irritate some scalps. The formula is designed to feel gentle and approachable in everyday use, and it complements Boldly Basic’s broader line of personal care products that are made in the USA. This shampoo is a part of a wider routine that can include a conditioner, face wash, body wash, and lotion for a cohesive, fragrance-free bathroom experience.\u003c\/p\u003e\n\u003cp\u003eThe formulation focuses on a clean, purpose-driven ingredient set that avoids common irritants. It emphasizes a toxin-free profile and keeps fragrance to zero, with no masking scents or botanical extracts typically found in unscented products. It is free from sulfates, parabens, phthalates, dyes, formaldehyde, proteins, lanolin, and betaine, and it is gluten-free and nut-free. This careful approach aims to minimize exposure to irritants while supporting a versatile, family-friendly option for daily use.\u003c\/p\u003e\n\u003ch2\u003eWhy it may fit your routine\u003c\/h2\u003e\n\u003cp\u003eCare routines built around sensitive skin often benefit from dependable, fragrance-free products. This shampoo is non-comedogenic and hypoallergenic, designed to wash hair without clogging pores or provoking irritation. While individual results can vary, many users appreciate the option to cleanse with a simple, predictable fragrance-free formula that pairs well with other items in the Boldly Basic line.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist tested to be gentle on skin and non-irritating in clinical tests.\u003c\/li\u003e\n  \u003cli\u003eFragrance free, toxin free, gluten free and nut free for broader safety considerations.\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, no parabens, no phthalates, no dyes, no formaldehyde, no proteins, no lanolin, and no betaine.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA and suitable for the entire family, from adults to kids with sensitive scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUse and pairing ideas\u003c\/h2\u003e\n\u003cp\u003eTo maintain a consistent fragrance-free routine, consider pairing this shampoo with other Boldly Basic products such as conditioner, face wash, body wash, and lotion. For daily care, apply a small amount to wet hair, massage into a rich lather, and rinse thoroughly. The fragrance-free approach helps keep the focus on clean, comfortable cleansing while simplifying your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with conditioner for easy detangling and smooth results without added fragrance.\u003c\/li\u003e\n  \u003cli\u003eExplore the full fragrance-free lineup to create a gentle, cohesive bathroom routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Boldly Basic Fragrance Free Shampoo suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is dermatologist-tested and fragrance-free, designed to be gentle and non-irritating for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What ingredients or exclusions make this shampoo suitable for allergy-conscious users?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It excludes sulfates, parabens, phthalates, dyes, gluten, and nuts, with a fully fragrance-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Boldly Basic","offers":[{"title":"Default Title","offer_id":56228966564172,"sku":"B0CT6JR8P9","price":28.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/boldly-basic-fragrance-free-shampoo-bottle-front.jpg?v=1765662210","url":"https:\/\/belvera.co.uk\/products\/boldly-basic-fragrance-free-shampoo-gentle-unscented","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}