{"product_id":"boldplex-4-bond-strengthening-protein-shampoo-for-dry-damaged-hair-hydrating-cruelty-free","title":"BoldPlex 4 Bond Strengthening Protein Shampoo for Dry, Damaged Hair | Hydrating \u0026 Cruelty-Free","description":"\u003cp\u003eMeet BoldPlex 4 Bond Strengthening Protein Shampoo, a hydrating cleanse designed to support dry, damaged, and color-treated hair between salon visits.\u003c\/p\u003e\n\u003cp\u003eOur bond-building technology works at the molecular level to help strengthen and reinforce hair proteins while carefully cleansing the scalp and strands. The result can be softer, more manageable locks that are ready for styling without sacrificing your shade or color-treated glow.\u003c\/p\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBond-building actives aim to repair and reinforce hair proteins while cleansing, helping stressed locks feel rejuvenated.\u003c\/li\u003e\n  \u003cli\u003eActive ingredients penetrate to support damaged areas, while cleansing away buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should use it\u003c\/h3\u003e\n\u003cp\u003eDesigned for curly, dry, colored, frizzy, broken, and bleached hair types seeking daily revitalization and safer cleansing between salon visits.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing with progressive strengthening that doesn't strip moisture.\u003c\/li\u003e\n  \u003cli\u003eClarifies stressed-out locks and prepares them to receive active ingredients.\u003c\/li\u003e\n  \u003cli\u003eDaily use can help maintain color and style while reducing breakage risk.\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulfate-free; vegan and cruelty-free; PETA-approved; packaging made from post-consumer recycled plastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCleaner beauty, smarter choices\u003c\/h3\u003e\n\u003cp\u003eThe BoldPlex line is designed to reduce environmental impact while keeping hair healthy. Bottles and jars use post-consumer recycled plastic, reflecting a commitment to sustainability alongside performance.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet hair, massage into a rich lather, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFor best results, follow with BoldPlex conditioner or treatment as part of your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes BoldPlex 4 Bond different from a regular shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses bond-building technology to gently cleanse while supporting hair proteins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BoldPlex 4 Bond suitable for color-treated and curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for dry, damaged, curly, colored, frizzy, broken, and bleached hair types, and it’s vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BOLD UNIQ","offers":[{"title":"Default Title","offer_id":56232753856844,"sku":"B0888LVKC2","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/bolduniq-boldplex-4-bond-shampoo-bottle.jpg?v=1765721099","url":"https:\/\/belvera.co.uk\/products\/boldplex-4-bond-strengthening-protein-shampoo-for-dry-damaged-hair-hydrating-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}