{"product_id":"bona-fide-pomade-matte-paste-4-oz-pliable-hold-matte-finish-water-based-grapefruit-scent","title":"Bona Fide Pomade Matte Paste 4 oz | Pliable Hold, Matte Finish, Water-Based, Grapefruit Scent","description":"\u003ch2\u003eIntroducing Bona Fide Pomade Matte Paste 4 oz\u003c\/h2\u003e\n\u003cp\u003eMeet Bona Fide Pomade Matte Paste, a 4 oz styling companion built for flexible control and a natural, shine-free appearance. The water-based formula washes out easily, while a blend of natural clays, waxes, and oils helps build texture and separation without heaviness. A fresh grapefruit fragrance keeps the routine light and uplifting during styling.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eThis paste delivers a strong yet pliable hold, so you can shape and reshape your look as needed. The matte finish keeps reflections to a minimum, preserving a clean, natural vibe. Made in the USA, the product carries a sense of consistent quality, and its subtle citrus aroma adds a refreshing note to your styling ritual.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong Pliable Hold\u003c\/li\u003e\n  \u003cli\u003eMatte Finish\u003c\/li\u003e\n  \u003cli\u003eInfused with natural clays, waxes and oil\u003c\/li\u003e\n  \u003cli\u003eMade in the USA\u003c\/li\u003e\n  \u003cli\u003eFresh \u0026amp; Light Grapefruit Fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn practical use, it works well on cropped cuts, textured shags, and longer styles where you want definition without added shine. The pliable hold supports small adjustments throughout the day, while the matte texture helps maintain a natural silhouette. Because the formula is water-based, clean-up is straightforward, making it a convenient choice for daily styling.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount, warming it between your fingertips.\u003c\/li\u003e\n  \u003cli\u003eEvenly distribute through dry or slightly damp hair from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eShape with your fingers to create texture and definition; use a quick finish with air-dry or low heat if desired.\u003c\/li\u003e\n  \u003cli\u003eRefresh by applying a touch more product and restyling as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor ongoing freshness, the water-based formula rinses out soon after washing, leaving hair clean without residue. The light grapefruit aroma provides a pleasant, non-overbearing scent during the day, making it a versatile option for workdays and weekend styling alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bona Fide Pomade Matte Paste suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It offers a strong, pliable hold and matte finish suitable for many textures; it's water-based and washes out easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What scent does it have?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It features a fresh, light grapefruit fragrance for a subtle, clean aroma during styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bona Fide Pomade","offers":[{"title":"Default Title","offer_id":56239531983180,"sku":"B00TUGCW8I","price":34.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/bonafide-pomade-matte-paste-tube-closeup.jpg?v=1765791142","url":"https:\/\/belvera.co.uk\/products\/bona-fide-pomade-matte-paste-4-oz-pliable-hold-matte-finish-water-based-grapefruit-scent","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}