{"product_id":"brosh-original-water-based-pomade-extra-firm-hold-medium-gloss-finish-4oz","title":"BROSH Original Water Based Pomade – Extra Firm Hold, Medium Gloss Finish • 4oz","description":"\u003ch2\u003eIntroducing BROSH Original Water Based Pomade\u003c\/h2\u003e\n\u003cp\u003eDesigned for today’s discerning gentleman, this water-based pomade delivers an extra firm hold with a refined medium gloss. Crafted in Japan and housed in a signature metal can, it pairs premium quality with everyday practicality for reliable grooming that fits a busy routine.\u003c\/p\u003e\n\u003ch3\u003eWhat it feels like and what it offers\u003c\/h3\u003e\n\u003cp\u003eFrom the first touch, the formula glides through hair with controlled ease, helping you shape shapes that stay put without stiffness. The resulting finish reads as natural shine—present, but never oily—so your hairstyle looks polished and effortless in any setting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExtra firm hold to sustain defined shapes from morning to night.\u003c\/li\u003e\n  \u003cli\u003eMedium gloss that adds a healthy sheen without overdoing the shine.\u003c\/li\u003e\n  \u003cli\u003eWater-based formula for easy application and quick, residue-free removal with shampoo.\u003c\/li\u003e\n  \u003cli\u003eLightweight, flexible feel that preserves texture and movement in your style.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, from thick to fine textures.\u003c\/li\u003e\n  \u003cli\u003eSubtle, masculine scent that lingers pleasantly without overpowering the room.\u003c\/li\u003e\n  \u003cli\u003ePremium craftsmanship in a durable metal container for everyday use and travel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount and warm it between your palms to emulsify.\u003c\/li\u003e\n  \u003cli\u003eApply evenly to towel-dried or dry hair using fingers or a comb.\u003c\/li\u003e\n  \u003cli\u003eShape with a comb for a clean look or tousle for a more relaxed texture.\u003c\/li\u003e\n  \u003cli\u003eRinse out with regular shampoo to reset your style for the next day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy BROSH stands out in your grooming routine\u003c\/h3\u003e\n\u003cp\u003eBeyond performance, this pomade embodies a balance of heritage and modern practicality. The lightweight, non-stiff formula supports natural movement while maintaining hold, and the subtle scent complements professional and personal moments alike. Packaging and presentation reflect Japanese craftsmanship—attention to detail, durability, and a refined aesthetic that appeals to discerning buyers.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What sets BROSH Original Water Based Pomade apart?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Extra-firm hold, a medium gloss finish, water-based for easy application and removal, suitable for all hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply BROSH Pomade for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm a small amount between palms, apply to towel-dried or dry hair, shape with a comb, rinse with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BROSH","offers":[{"title":"Default Title","offer_id":56239524348236,"sku":"B07QR4HMBH","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/brosh-original-pomade-4oz-bottle-front.jpg?v=1765791096","url":"https:\/\/belvera.co.uk\/products\/brosh-original-water-based-pomade-extra-firm-hold-medium-gloss-finish-4oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}