{"product_id":"color-wow-color-security-shampoo-32-fl-oz-sulfate-free-rinse-clean-formula-to-protect-color-scalp","title":"COLOR WOW Color Security Shampoo 32 fl oz — Sulfate-Free, Rinse-Clean Formula to Protect Color \u0026 Scalp","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Color Security Shampoo is a sulfate-free, 100% rinse-clean shampoo formulated to remove buildup while protecting hair color and scalp health.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to leave no lingering ingredients behind, this salon-quality 32 fl oz shampoo uses a blend of gentle, non-stripping cleansers to thoroughly cleanse without dulling or weighing hair. Instead of depositing silicones, heavy conditioners, or thickening agents that can mask problems, the formula rinses completely so color stays vibrant and the scalp breathes freely. It's created to minimize color fade—even after repeated washes—by keeping the cuticle smooth and closed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my color during frequent washing?\u003c\/h3\u003e\n\u003cp\u003eThe Color Security Shampoo relies on a set of eight mild surfactants that cleanse effectively while preserving the hair cuticle’s integrity. By avoiding harsh sulfates and deposit-forming silicones, it reduces the friction and abrasion that accelerate color loss. Regular use helps maintain brightness and reduce the dulling that comes from buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactant blend that cleans without stripping dyed hair\u003c\/li\u003e\n  \u003cli\u003eFormulated to keep cuticles closed, limiting pigment escape\u003c\/li\u003e\n  \u003cli\u003eNo residue left behind to cloud or dull color\u003c\/li\u003e\n  \u003cli\u003eClinically inspired gentle Japanese amino acid for creamy lather\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo weigh my hair down or leave residue on my scalp?\u003c\/h3\u003e\n\u003cp\u003eNo—this product is engineered to rinse fully so nothing stays on strands or scalp after rinsing. Unlike conditioning or anti-frizz shampoos that intentionally leave deposits, Color Security removes dirt and product build-up without adding new film. That promotes a lighter feel and a cleaner scalp environment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eZero silicones, thickeners, or conditioning residues\u003c\/li\u003e\n  \u003cli\u003eRinse-clean chemistry prevents follicle blocking and heaviness\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types seeking a non-weighting wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive scalps and chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is paraben-free and avoids harsh sulfates, using a super gentle amino acid-based cleanser commonly found in facial cleansers. That gentle approach helps reduce irritation risk while still delivering a thorough cleanse. It’s designed for color-treated and chemically processed hair that needs careful maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free and sulfate-free for reduced irritation potential\u003c\/li\u003e\n  \u003cli\u003eGentle Japanese amino acid provides a soft, rich lather\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup without disrupting professional color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a creamy lather at the roots and through lengths, then rinse thoroughly. For stubborn product buildup, repeat once; otherwise one lathering is usually sufficient. Follow with a COLOR WOW conditioner if you want added moisture without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair completely before applying\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp to dissolve oils and deposits\u003c\/li\u003e\n  \u003cli\u003eRinse well to ensure the rinse-clean benefit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Color Security Shampoo in the 32 fl oz size is ideal for anyone who priorities long-lasting color and a genuinely clean scalp—color-treated clients, salon professionals, and users of styling products who want to avoid buildup. It’s also a practical pick for those with sensitive scalps or anyone seeking a high-capacity, residue-free shampoo that maintains shine and lightweight hair between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, PROPYLENE GLYCOL, POLYQUATERNIUM-22, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, DISODIUM EDTA, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, POTASSIUM BENZOATE, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, POTASSIUM SORBATE, BHA, CITRONELLOL, LINALOOL, HEXYL CINNAMAL.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Color Security Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to clean without leaving residues that cause color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair feel weighed down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The rinse-clean formula removes buildup and leaves no silicones or conditioners to weigh hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794296906060,"sku":"B0BYC3PYRD","price":105.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-front-packaging_1f17bd73-024a-487c-80cb-aee3dd5dc08c.jpg?v=1781479191","url":"https:\/\/belvera.co.uk\/products\/color-wow-color-security-shampoo-32-fl-oz-sulfate-free-rinse-clean-formula-to-protect-color-scalp","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}