{"product_id":"color-wow-curl-wow-hooked-shampoo-100-clean-sulfate-free-curl-cleanser-with-root-locking-procapil","title":"COLOR WOW Curl Wow Hooked Shampoo — 100% Clean Sulfate-Free Curl Cleanser with Root-Locking Procapil","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Curl Wow Hooked is a 100% clean, sulfate-free shampoo with Root-Locking Procapil technology that gently cleans curls while helping anchor strands to reduce shedding and breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated for textured and curly hair that needs a thorough but gentle cleanse. It produces a rich lather that removes styling build-up without leaving a residue, leaving curl surfaces ready to absorb leave-in hydrators and moisturizers. The formula excludes sulfates and non-rinse-friendly ingredients, focusing instead on components that rinse away fully so conditioners and stylers can perform as intended.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Curl Wow Hooked clean without stripping curls?\u003c\/h3\u003e\n\u003cp\u003eCurl Wow Hooked uses mild, plant-derived surfactants that lift oils and product residue while preserving natural curl moisture. The result is a full-bodied lather that rinses clean without the dry, rough feel some shampoos leave behind.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich lather removes build-up from creams, gels, and oils\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants protect curl integrity and softness\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse completely so leave-ins absorb effectively\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is Root-Locking Procapil technology and how might it help my hair?\u003c\/h3\u003e\n\u003cp\u003eProcapil is a proprietary multi-ingredient blend included to support the hair’s natural anchoring at the follicle. While not a medical treatment, it’s designed to help reduce the appearance of excessive shedding and to strengthen strands against breakage during styling and detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets the hair base to improve strand retention during washing\u003c\/li\u003e\n  \u003cli\u003eWorks alongside gentle cleansing to minimize mechanical breakage\u003c\/li\u003e\n  \u003cli\u003eSupports healthy-looking density when used regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work with my curl-care routine and styling products?\u003c\/h3\u003e\n\u003cp\u003eYes — Curl Wow Hooked clears away residue that can block hydration and styling benefits, preparing curls to receive leave-in conditioners and moisturizing stylers more effectively. Because it rinses clean, you’ll notice better slip and product performance after shampooing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves curl surfaces film-free for better product uptake\u003c\/li\u003e\n  \u003cli\u003eCompatible with creams, gels, oils, and balancing conditioners\u003c\/li\u003e\n  \u003cli\u003eHelps improve detangling and reduces friction during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for all curl types and sensitivities?\u003c\/h3\u003e\n\u003cp\u003eThe 100% clean, sulfate-free composition is formulated to be gentle across a wide range of curl textures, from loose waves to tight coils. It avoids harsh cleansers and rinses thoroughly, making it a solid option for those who prefer cleaner-label haircare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for all curl patterns and porosities\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates and heavy residue-forming ingredients\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent use while maintaining curl definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Curl Wow Hooked is aimed at anyone with textured or curly hair who wants a clarifying yet gentle shampoo that prepares curls for hydration and styling, and who prefers clean, rinse-friendly formulations. It's particularly useful for people who use multiple styling products, want improved detangling, and seek a formulation that supports strand retention during everyday care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE\/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Curl Wow Hooked safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free, rinse-clean formula is gentle and suitable for color-treated curly hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for regular use; frequency depends on your styling-product build-up and personal routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794280980812,"sku":"B0B9C935QD","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-curl-wow-hooked-front-bottle.jpg?v=1781478515","url":"https:\/\/belvera.co.uk\/products\/color-wow-curl-wow-hooked-shampoo-100-clean-sulfate-free-curl-cleanser-with-root-locking-procapil","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}