{"product_id":"color-wow-firm-flexible-hairspray-for-color-treated-hair-lightweight-all-day-brushable-hold-with-uv-heat-protection","title":"COLOR WOW Firm + Flexible Hairspray for Color-Treated Hair — Lightweight, All-Day Brushable Hold with UV \u0026 Heat Protection","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Cult Favorite Firm + Flexible Hairspray locks styles in place with a weightless, brushable hold that protects color from UV and heat without yellowing or dulling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis ultra-light hairspray was formulated for color-treated hair that needs reliable all-day control without the heavy residue, stiffness, or yellowing pigments common in ordinary sprays. The formula blends flexible polymers with hydrolyzed keratin and silk to support style memory and strengthen strands while maintaining natural shine. It dries quickly, resists humidity, and includes UV protectants so your color remains true and vibrant under sun exposure.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this hairspray hold hair without making it stiff?\u003c\/h3\u003e\n\n\u003cp\u003eThe spray uses a firm-yet-flexible polymer system that sets style without creating a crunchy finish. You can brush or reshape hair after application because the film remains pliable, letting you tame flyaways or refresh movement without reapplying product. The result is defined hold that preserves motion rather than locking hair into a static helmet.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFirm but flexible hold—keeps styles intact while allowing movement\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture—no tacky residue on fingers or hair\u003c\/li\u003e\n  \u003cli\u003eBrushable finish—style can be reshaped after drying\u003c\/li\u003e\n  \u003cli\u003eFast-drying formula—instant set without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this hairspray affect my hair color or cause yellowing?\u003c\/h3\u003e\n\n\u003cp\u003eCOLOR WOW’s formula avoids ingredients known to darken or yellow color-treated hair, so it preserves tone and vibrancy. A built-in UV protectant helps shield strands from sun-driven fading, keeping shades truer between salon visits. The lightweight base also resists buildup, which can otherwise dull shine over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo color-dulling or yellowing ingredients—keeps hues bright\u003c\/li\u003e\n  \u003cli\u003eUV protectants—help reduce sun-related fading\u003c\/li\u003e\n  \u003cli\u003eLow-build-up formula—maintains natural gloss and clarity\u003c\/li\u003e\n  \u003cli\u003eSafe for repeated use—ideal for maintaining color-treated styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it provide any haircare benefits beyond styling?\u003c\/h3\u003e\n\n\u003cp\u003eYes—hydrolyzed keratin and hydrolyzed silk help support and strengthen the hair fiber, which can be beneficial for color-treated or chemically processed hair. The spray also offers heat protection to minimize styling damage. Together these ingredients support healthier-looking hair while delivering styling performance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed keratin—helps reinforce weakened strands\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed silk—adds smoothness and luminous shine\u003c\/li\u003e\n  \u003cli\u003eHeat protection—helps shield hair from hot tools\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance—helps styles last in damp conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this hairspray for best results?\u003c\/h3\u003e\n\n\u003cp\u003eHold the can 8–12 inches from dry hair and spray in short bursts to target sections or all-over finish. For stronger hold, layer a light mist, allow it to dry, and then add another pass rather than saturating in one application. To refresh or reshape, lightly brush through and reapply only where needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e8–12 inches distance—ensures even, fine mist coverage\u003c\/li\u003e\n  \u003cli\u003eShort bursts—prevent over-application and stiffness\u003c\/li\u003e\n  \u003cli\u003eLayering method—for customizable hold strength\u003c\/li\u003e\n  \u003cli\u003eBrushable touch-ups—reshape without stickiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Cult Favorite Firm + Flexible Hairspray is ideal for anyone with color-treated, chemically processed, or heat-styled hair who wants durable, humidity-resistant control without sacrificing shine or color fidelity. It suits people who prefer a brushable finish, need UV and heat defenses, and want a weightless spray that won’t build up or yellow hair tones.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eALCOHOL DENAT., HYDROFLUOROCARBON 152A, AQUA\/WATER\/EAU, DIMETHYL ETHER, ISOBUTYLENE\/ETHYLMALEIMIDE\/HYDROXYETHYLMALEIMIDE COPOLYMER, FRAGRANCE\/PARFUM, PROPYLENE GLYCOL, ETHYLHEXYL SALICYLATE, HYDROLYZED KERATIN, POTASSIUM SORBATE, POTASSIUM BENZOATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this hairspray safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids yellowing ingredients and adds UV protection to help preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I brush my hair after applying it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The firm yet flexible hold remains brushable so you can reshape hair without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794269151564,"sku":"B0759JPRFL","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-front-packaging_fec1e875-9109-4197-8237-0964459d7ec8.jpg?v=1781477749","url":"https:\/\/belvera.co.uk\/products\/color-wow-firm-flexible-hairspray-for-color-treated-hair-lightweight-all-day-brushable-hold-with-uv-heat-protection","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}