{"product_id":"color-wow-purple-toning-styling-foam-for-blonde-gray-hair-alcohol-free-flexible-hold","title":"COLOR WOW Purple Toning + Styling Foam for Blonde \u0026 Gray Hair, Alcohol-Free Flexible Hold","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Color Control Purple Toning + Styling Foam is a leave-in, lavender-tinted foam that instantly neutralizes brassiness in blonde and gray hair while adding flexible hold and volume without crunch or alcohol.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a cleaner, modern alternative to traditional purple shampoos and old-fashioned mousses, this tinted foam deposits cool pigments and lightweight styling rosins to counteract yellow and orange tones. It works on wet or dry hair so you can refresh color between washes, refresh elasticity and boost bounce without sticky residues. Formulated alcohol-free, the foam targets unwanted warmth while keeping hair soft and touchable.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brass tones fade and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eThe tint works on contact, so brassy or yellow tones are visually reduced immediately after blending the foam through your strands. Application is simple: dispense foam into your hand, distribute evenly where color needs toning, and style as usual; no rinse required unless you want a lighter effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet or dry hair for instant toning\u003c\/li\u003e\n  \u003cli\u003eApply a golf-ball–sized amount for medium lengths; adjust by density\u003c\/li\u003e\n  \u003cli\u003eBlend from roots to ends or spot-treat highlights and gray areas\u003c\/li\u003e\n  \u003cli\u003eStyle with fingers or a brush—no sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foam make my hair stiff or sticky like old mousses?\u003c\/h3\u003e\n\u003cp\u003eNo — COLOR WOW replaces stiff acrylic resins with natural rosins that provide flexible hold and protection without crunch. The result is soft, bouncy texture that supports styles while allowing natural movement and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRosin-based formula for pliable, touchable hold\u003c\/li\u003e\n  \u003cli\u003eLeaves hair supple, not rigid\u003c\/li\u003e\n  \u003cli\u003eEnhances volume and elasticity while minimizing breakage\u003c\/li\u003e\n  \u003cli\u003eShine-friendly finish for polished looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan brunettes and darker shades use this foam, or is there a different option?\u003c\/h3\u003e\n\u003cp\u003eWhile the Purple Foam is formulated to neutralize yellow and brass in blonde and gray hair, darker shades prone to orange tones are better served by the brand's Blue Foam tailored for brunettes and blacks. COLOR WOW offers the appropriate pigment option so each shade family receives targeted neutralization without over-depositing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple foam targets yellow and brassy tones in blonde\/gray hair\u003c\/li\u003e\n  \u003cli\u003eBlue Foam option exists specifically for brunette\/orange neutralization\u003c\/li\u003e\n  \u003cli\u003eChoose foam color based on your dominant unwanted tone (yellow vs. orange)\u003c\/li\u003e\n  \u003cli\u003eBoth foams are leave-in and designed for no-mess use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle enough for frequent use and safe for colored hair?\u003c\/h3\u003e\n\u003cp\u003eThe foam is formulated for regular touch-ups between salon visits: it’s alcohol-free and intended to refresh tone without stripping color. Because it’s a leave-in with lightweight pigments and conditioning rosins, it helps maintain vibrancy while adding protection and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlcohol-free to reduce drying effects\u003c\/li\u003e\n  \u003cli\u003eLeave-in toning avoids overwashing and color fade\u003c\/li\u003e\n  \u003cli\u003eLight pigments provide temporary neutralization, not permanent color change\u003c\/li\u003e\n  \u003cli\u003eSupports elasticity and reduces the look of breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: COLOR WOW Color Control Purple Toning + Styling Foam suits anyone with blonde, highlighted, or gray hair who wants a fast, no-rinse solution to yellowing and brass without sticky hold or drying alcohols. It’s ideal for people who need quick touch-ups between shampoos, want added volume and softness, and prefer modern, non-staining toners that blend seamlessly into styling routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, VP\/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, METHYL HYDROGENATED ROSINATE, PARFUM, BENZALKONIUM CHLORIDE, DIAZOLIDINYL UREA, PANTHENOL, AMODIMETHICONE, MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, IODOPROPYNYL BUTYLCARBAMATE, PPG-5-CETETH-20, LINALOOL, HEXYL CINNAMAL, CI 60730 (D\u0026amp;C VIOLET 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the purple toning foam?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed between washes; it's designed for regular touch-ups without drying alcohols.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to rinse the foam out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No rinse required—leave it in to maintain tone and flexible hold, or rinse for a subtler effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794276786508,"sku":"B087XP9W8J","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-purple-foam-front-pump.jpg?v=1781478138","url":"https:\/\/belvera.co.uk\/products\/color-wow-purple-toning-styling-foam-for-blonde-gray-hair-alcohol-free-flexible-hold","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}