{"product_id":"color-wow-root-cover-up-black-instant-grey-root-coverage-water-sweat-resistant-formula","title":"COLOR WOW Root Cover Up Black — Instant grey root coverage, water- \u0026 sweat-resistant formula","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Black is a quick, no-mess mineral powder that instantly hides grey roots and regrowth with water- and sweat-resistant coverage that washes out with shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for fast touch-ups between color appointments, this lightweight powder adheres to hair strands and exposed scalp to create the appearance of thicker, uninterrupted color. The formula blends multiple pigments with reflective minerals so coverage reads naturally under different lighting instead of looking flat or cakey. Because it’s temporary and water-resistant, you can wear it through a workout or a summer swim and remove it when you shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eHow does COLOR WOW Root Cover Up hide grey roots so quickly?\u003c\/h3\u003e\n\u003cp\u003eThe powder clings instantly to hair and scalp, filling in regrowth and neutralizing contrast at the part line. Its fine mineral texture deposits color precisely without wet application, so you get near-instant results with minimal cleanup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral-based powder adheres on contact for immediate coverage\u003c\/li\u003e\n  \u003cli\u003eMultiple pigments plus reflective particles create dimensional, natural-looking color\u003c\/li\u003e\n  \u003cli\u003eNo mixing, no brushes needed — apply directly for fast results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, rain, or a swim?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to resist water and sweat so it remains intact until you shampoo it out. It’s temporary—durability lasts from one wash to the next—so it won’t permanently alter your hair color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and sweat-resistant finish for daily activities\u003c\/li\u003e\n  \u003cli\u003eRinses cleanly with regular shampooing\u003c\/li\u003e\n  \u003cli\u003eSafe for use before exercise or exposure to humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it to make hair look fuller and cover thin spots?\u003c\/h3\u003e\n\u003cp\u003eYes — the powder not only disguises greys but also fills in gaps at the part and around the hairline, creating the illusion of denser hair. The mineral particles settle on both strands and scalp to reduce visible scalp show-through.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConceals exposed scalp for a fuller-looking part\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids weighing hair down or clumping\u003c\/li\u003e\n  \u003cli\u003eWorks on dark roots and contrasts for seamless blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product safe and gentle on colored hair?\u003c\/h3\u003e\n\u003cp\u003eCOLOR WOW Root Cover Up is free of waxes and PPDs and is cruelty-free, making it a gentle option for temporary coverage without peroxide or permanent dyes. Because it’s a surface powder, it won’t lift or alter salon color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo harsh bleaching agents or permanent dyes involved\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without waxes and PPDs\u003c\/li\u003e\n  \u003cli\u003eRemoves with shampoo — non-permanent, non-damaging application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Black is ideal for people with dark hair who want an immediate, low-effort solution for grey roots, visible regrowth, or part-line thinning between color appointments. It suits busy schedules, active lifestyles, and anyone seeking temporary, natural-looking coverage without chemical processing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Root Cover Up last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It lasts until your next shampoo—water- and sweat-resistant but rinses out with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it rub off on clothing or pillows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula resists transfer during normal wear, but vigorous rubbing may cause some transfer; avoid touching freshly applied areas.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794277802316,"sku":"B00NVIBXRW","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-front-packaging.jpg?v=1781478197","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-black-instant-grey-root-coverage-water-sweat-resistant-formula","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}