{"product_id":"color-wow-root-cover-up-blonde-instant-grey-coverage-water-sweat-resistant-no-mess-mineral-powder","title":"COLOR WOW Root Cover Up — Blonde Instant Grey Coverage, Water- \u0026 Sweat-Resistant No-Mess Mineral Powder","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Blonde is a no-mess mineral powder that instantly conceals grey roots and blends highlights with water- and sweat-resistant coverage that washes out with shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re between salon visits or need a quick color refresh before an event, this lightweight powder provides precise, buildable coverage without dyes, waxes, or ammonia. The formula uses finely milled pigments and light-reflective minerals to recreate natural depth and dimension so roots, regrowth, and thin areas look seamlessly blended with the rest of your hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it hide grey roots and regrowth so quickly?\u003c\/h3\u003e\n\u003cp\u003eThe powder adheres to individual strands on contact for instant coverage—you tap or brush it onto the root area and it blends with your existing color. Because the pigments are formulated to mimic natural hair tones, the result reads as soft, dimensional color instead of a flat mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral-based pigments for natural-looking shade and depth\u003c\/li\u003e\n  \u003cli\u003ePrecise applicator for targeted placement at the root line\u003c\/li\u003e\n  \u003cli\u003eBuildable formula: layer for fuller coverage without clumping\u003c\/li\u003e\n  \u003cli\u003eNo permanent dyes, waxes, PPDs, or ammonia\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, sleep, or a swim?\u003c\/h3\u003e\n\u003cp\u003eThis version is engineered to resist moisture until you shampoo it out, so it remains intact during exercise, humid days, or overnight. It’s temporary by design—long enough to get you through daily life but removable with regular washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and sweat-resistant performance for everyday activities\u003c\/li\u003e\n  \u003cli\u003eRemoves completely with shampoo—no lingering stain\u003c\/li\u003e\n  \u003cli\u003eStays comfortable on hair without stiff or sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it make hair look thicker where it’s thin or the scalp shows?\u003c\/h3\u003e\n\u003cp\u003eYes—when applied to sparse areas or along the part, the powder fills in visible gaps and reduces scalp shine, creating the illusion of denser hair. The reflective particles add subtle dimension so the coverage appears natural from different angles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConceals exposed scalp and widens part lines for fuller appearance\u003c\/li\u003e\n  \u003cli\u003eMicro-fine texture adheres to strands, not to skin, for natural density\u003c\/li\u003e\n  \u003cli\u003eReflective minerals create multi-dimensional color rather than a flat block\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the best results?\u003c\/h3\u003e\n\u003cp\u003eApplication is quick: separate the section you want to cover, lightly tap or brush the powder into the root area, then blend with fingers or a brush for a seamless finish. A little goes a long way—start light and build coverage where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with dry hair—work on small sections for precision\u003c\/li\u003e\n  \u003cli\u003eUse the built-in applicator or an eyeshadow-style brush for targeted blending\u003c\/li\u003e\n  \u003cli\u003eGently layer until the desired opacity is achieved; blend edges for invisibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COLOR WOW Root Cover Up Blonde is designed for anyone with blonde roots, highlighted hair, or light grey regrowth seeking a fast, temporary fix without dyes or harsh chemicals. It works well for commuters, fitness enthusiasts, and anyone needing a salon-quality quick touch-up that lasts through everyday life but rinses out easily with shampoo.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is COLOR WOW Root Cover Up blonde waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s water- and sweat-resistant for daily wear but removes completely with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product stain my scalp or pillowcase?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It adheres mostly to hair, not skin, and washes out with shampoo, so staining is minimal.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794277638476,"sku":"B00N514J1M","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-blonde-front-packaging.jpg?v=1781478200","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-blonde-instant-grey-coverage-water-sweat-resistant-no-mess-mineral-powder","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}