{"product_id":"color-wow-root-cover-up-dark-blonde-instant-grey-coverage-water-resistant-mineral-powder-for-thinning-hair","title":"COLOR WOW Root Cover Up Dark Blonde — Instant Grey Coverage, Water-Resistant Mineral Powder for Thinning Hair","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Dark Blonde is a lightweight mineral powder that instantly conceals grey roots and regrowth for natural-looking, water-resistant coverage until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick, precise touch-ups, this no-mess powder adheres to individual strands to camouflage grey or darker roots and add visual density where hair looks thin. The formula combines pigments with light-reflecting minerals so coverage reads dimensional and believable rather than flat. Because it’s temporary and washes out with shampoo, you get salon-like results between color appointments without peroxide, waxes, or long-term commitment.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see results when touching up roots?\u003c\/h3\u003e\n\u003cp\u003eCoverage is immediate: the powder clings to hair on contact so you can see greys disappear in seconds. Application requires only a light touch, making it ideal for fast morning fixes or last-minute events.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies with a wand or brush for targeted coverage in seconds\u003c\/li\u003e\n  \u003cli\u003eNo drying or developing time—ready to style instantly\u003c\/li\u003e\n  \u003cli\u003eMinimal product needed—buildable for more coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay in place if I sweat, swim, or wear a hat?\u003c\/h3\u003e\n\u003cp\u003eThe water-resistant formula is formulated to stay put through everyday moisture and activity until you shampoo it out. It’s designed to resist light sweat, humidity, and incidental water contact so your touch-up won’t streak or migrate during normal wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish holds through humidity and light exercise\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with regular shampoo when you choose to wash it out\u003c\/li\u003e\n  \u003cli\u003eNon-staining on skin when applied with care to hair only\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this product make hair appear fuller or just cover greys?\u003c\/h3\u003e\n\u003cp\u003eAlongside camouflaging roots, the fine mineral powder visually thickens hair by filling small gaps and reducing visible scalp through color. Reflective particles add dimension so the result looks like natural hair density rather than a flat mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFills in thin areas to create the illusion of fuller hair\u003c\/li\u003e\n  \u003cli\u003eLight-reflective pigments deliver natural depth and movement\u003c\/li\u003e\n  \u003cli\u003eWorks on individual strands for targeted root blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the most natural look?\u003c\/h3\u003e\n\u003cp\u003eApply sparingly where greys or regrowth show and blend with a brush or fingertips to avoid concentrated patches. Focus on part lines, temples, and any visible regrowth; feather outward to merge with surrounding color for a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a small brush or the product wand for precise placement\u003c\/li\u003e\n  \u003cli\u003eLayer lightly and blend to maintain dimension and avoid buildup\u003c\/li\u003e\n  \u003cli\u003eTouch up between shampoos—removes fully with one wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Dark Blonde suits anyone who wants an instant, low-commitment solution for visible roots, grey strands, or sparse areas. It’s ideal for busy people who need quick fixes before social events, professionals who travel between salon visits, and anyone avoiding permanent dyes or harsh chemicals. Because it’s temporary and washes out, it’s also a practical choice for testers exploring a new shade without changing their long-term color regime.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROFLUOROCARBON 152A, BUTANE, ALCOHOL DENAT., VP\/VA COPOLYMER, TRISILOXANE, PEG\/PPG-17\/18 DIMETHICONE, ZEOLITE, GLYCERIN, ACETYL TRIETHYL CITRATE, FRAGRANCE\/PARFUM, LINALOOL, HEXYL CINNAMAL, CITRONELLOL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this wash out with shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the powder is temporary and rinses out completely with one shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it resists sweat and light water exposure but will wash out when shampooed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794278326604,"sku":"B07229BG2F","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-dark-blonde-front-packaging.jpg?v=1781478226","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-dark-blonde-instant-grey-coverage-water-resistant-mineral-powder-for-thinning-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}