{"product_id":"color-wow-root-cover-up-dark-brown-instant-grey-coverage-water-sweat-resistant-touch-up-powder","title":"COLOR WOW Root Cover Up Dark Brown — Instant Grey Coverage, Water \u0026 Sweat‑Resistant Touch-Up Powder","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Dark Brown is a temporary mineral powder that instantly hides grey and regrowth with a water- and sweat-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eQuick to apply and mess-free, this award-winning touch-up powder clings to hair fibers to camouflage roots, disguise thinning areas, and create the appearance of fuller, natural-looking color between shampoos. The formula uses a blend of pigments and reflective particles so coverage appears dimensional rather than flat, and it rinses out with shampoo when you want to remove it. It’s a non-permanent solution for busy routines, special events, or whenever you need fast root correction without mixing dyes or peroxide.\u003c\/p\u003e\n\n\u003ch3\u003eHow fast and easy is it to cover new grey growth?\u003c\/h3\u003e\n\u003cp\u003eApplication is designed for speed and precision: the powder adheres instantly and can be targeted exactly where you need coverage. No bowl or developer required—simply apply, blend lightly, and you’re done.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast mineral powder formula for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003ePrecision applicator for targeted application at the part and roots\u003c\/li\u003e\n  \u003cli\u003eNo mixing or waiting time—visible coverage in seconds\u003c\/li\u003e\n  \u003cli\u003eRinses out with regular shampoo when you’re ready to remove it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, rain, or a workout?\u003c\/h3\u003e\n\u003cp\u003eThe Root Cover Up is formulated to resist water and perspiration so coverage lasts until your next shampoo. That resilience makes it suitable for active days and unexpected weather without transferring easily onto clothing or skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and sweat-resistant finish for all-day wear\u003c\/li\u003e\n  \u003cli\u003eDesigned to stay during exercise, light rain, and daily activity\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with shampoo—no staining of towels when rinsed properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it make hair look thicker where it’s sparse?\u003c\/h3\u003e\n\u003cp\u003eYes—besides covering grey, the mineral powder fills visible gaps and reduces contrast between scalp and hair, which helps create the illusion of denser hair. Reflective particles add dimension so the touch-up appears natural rather than a flat powder coating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse at the part, hairline, or crown to minimize visible scalp\u003c\/li\u003e\n  \u003cli\u003eReflective pigments blend with natural hair shine for depth\u003c\/li\u003e\n  \u003cli\u003eWorks on thin spots to visually boost fullness without heavy product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for sensitive users and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eThe product avoids waxes and certain harsh additives and is cruelty-free, making it a suitable temporary alternative for those who prefer non-permanent solutions. It does not replace professional color but offers a gentle option for on-the-spot correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo waxes, no PPDs; formulated to be temporary and rinsable\u003c\/li\u003e\n  \u003cli\u003eCruelty-free testing standards\u003c\/li\u003e\n  \u003cli\u003eTemporary coverage—no peroxide or permanent dye involved\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a quick, no-fuss way to mask grey roots, touch up regrowth, or conceal thinning without committing to permanent color, COLOR WOW Root Cover Up in Dark Brown is tailored for you. It suits anyone seeking fast, travel-friendly root correction that lasts through a workout or a day out, then rinses clean at your next shampoo. Ideal for busy professionals, event prep, or anyone who prefers non-permanent, brush-on coverage that looks natural and dimensional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFeatures:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCamouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eTemporary color stays until shampoo’d out (you can swim in it!)\u003c\/li\u003e\n  \u003cli\u003eFill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair\u003c\/li\u003e\n  \u003cli\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Root Cover Up stay in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It lasts until your next shampoo, resisting sweat and light water exposure but rinsing out with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it transfer onto clothing or pillows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When applied and lightly blended it resists transfer during wear; proper removal with shampoo prevents staining of fabrics.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794268037452,"sku":"B00M3DSVOO","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-dark-brown-front-packaging.jpg?v=1781477673","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-dark-brown-instant-grey-coverage-water-sweat-resistant-touch-up-powder","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}