{"product_id":"color-wow-root-cover-up-light-brown-instant-grey-coverage-water-resistant-mineral-powder-for-thinning-hair","title":"COLOR WOW Root Cover Up Light Brown — Instant Grey Coverage, Water-Resistant Mineral Powder for Thinning Hair","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Light Brown is a mineral touch-up powder that instantly hides grey roots and regrowth with a natural, water-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, no-mess powder adheres to hair fibers on contact to conceal greys, thin spots, and visible scalp without dyes, waxes, or peroxide. The formula combines pigments and light-reflecting particles so color blends with your existing shade and keeps a dimensional, natural appearance from one shampoo to the next. It’s designed for targeted application, quick fixes between salon visits, and active days when you need coverage that won’t run from sweat or humidity.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it hide roots and regrowth?\u003c\/h3\u003e\n\u003cp\u003eCoverage is instantaneous: the powder clings to hair strands to mask grey and new growth the moment you apply it. Use it for one-off spots or to fill wider areas; results are visible immediately and require no drying time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies directly to dry hair for instant camouflage\u003c\/li\u003e\n  \u003cli\u003ePrecision application targets roots, part lines, and temples\u003c\/li\u003e\n  \u003cli\u003eNo-setting steps — style as usual after application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put during workouts, rain, or swimming?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water- and sweat-resistant so it remains intact during most everyday activities until you shampoo it out. It’s made to withstand humidity, perspiration, and light moisture without smudging or transferring onto skin or clothing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish holds through sweat and light rain\u003c\/li\u003e\n  \u003cli\u003eStays until washed with shampoo — no permanent dyeing\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant when applied to dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it make thin areas look fuller?\u003c\/h3\u003e\n\u003cp\u003eYes — the mineral powder fills in gaps between strands and masks exposed scalp to create the illusion of greater density. Reflective particles add subtle dimension so coverage looks multi-tonal rather than flat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFills part lines and sparse spots to visually thicken hair\u003c\/li\u003e\n  \u003cli\u003eReflective pigments blend with surrounding color for depth\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: light to fuller effect without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe to use on all hair types and colors?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated without waxes, parabens, or PPDs and works on a wide range of hair textures and shades to conceal greys and regrowth. Choose the Light Brown shade for medium brown tones and test at the hairline if you’re unsure about color match.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free, non-permanent mineral formula\u003c\/li\u003e\n  \u003cli\u003eSuitable for straight, wavy, curly, and coily hair types\u003c\/li\u003e\n  \u003cli\u003eTemporary — rinses out with shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Light Brown is for anyone who wants a quick, temporary solution to greys, visible roots, or thinning areas without committing to permanent dyes. It’s especially useful for people with medium brown hair seeking fast touch-ups before events, during travel, or between salon appointments who need a sweat-resistant, low-effort option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Coverage lasts until you shampoo; it resists sweat and light water in everyday activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain my scalp or clothing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When applied to dry hair it’s transfer-resistant and shouldn’t stain skin or clothes under normal use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794277671244,"sku":"B00MQ4SUUU","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-light-brown-front-packaging.jpg?v=1781478201","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-light-brown-instant-grey-coverage-water-resistant-mineral-powder-for-thinning-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}