{"product_id":"color-wow-root-cover-up-mineral-powder-medium-brown-instant-grey-coverage-water-resistant","title":"COLOR WOW Root Cover Up Mineral Powder — Medium Brown, Instant Grey Coverage, Water-Resistant","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Medium Brown is a no-mess mineral powder that instantly conceals grey roots and regrowth with water- and sweat-resistant hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, award-winning root touch-up uses a blend of pigments and reflective minerals to camouflage grey and dark regrowth while adding natural dimension. The powder adheres immediately to hair strands for precision application and lasts until you shampoo it out, even through exercise or light swimming. Because it’s a temporary formula, there’s no peroxide, no dyes to mix, and no long-term commitment — ideal for quick fixes between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this hide grey roots when I'm in a rush?\u003c\/h3\u003e\n\u003cp\u003eApply in seconds for an instant, natural-looking fix. The fine mineral powder clings to hair and covers roots precisely, so you can target regrowth or small sections without affecting surrounding color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the included applicator brush for exact placement.\u003c\/li\u003e\n  \u003cli\u003eWorks on individual strands and scalp-exposed areas for fast touch-ups.\u003c\/li\u003e\n  \u003cli\u003eDries instantly — no waiting for setting time or additional styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay on through sweat, rain, or workouts?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to resist water and sweat yet remains temporary until you shampoo. It’s engineered to stay put during daily activity so you don’t worry about transfer or fading between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and sweat-resistant finish maintains coverage during movement.\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with regular shampoo when you’re ready.\u003c\/li\u003e\n  \u003cli\u003eNo sticky residue or waxy buildup that attracts dirt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it make hair look fuller where it’s thin or the scalp shows?\u003c\/h3\u003e\n\u003cp\u003eThe reflective mineral pigments add depth and texture to hair, helping disguise thinning areas and exposed scalp. Applied strategically, it creates the appearance of thicker, more voluminous hair without heavy styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFill-in effect for part lines and sparse patches.\u003c\/li\u003e\n  \u003cli\u003eReflective particles blend with natural hair for dimensional coverage.\u003c\/li\u003e\n  \u003cli\u003eLightweight powder avoids weighing hair down or flattening styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe and easy to use for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eCOLOR WOW Root Cover Up is formulated without peroxide and common harsh dyes; it’s cruelty-free and free of waxes and PPDs. Because the powder is temporary and rinse-out, it’s a low-commitment option for those avoiding chemical color between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo peroxide or permanent dye — rinses out with shampoo.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation with mineral-based pigments.\u003c\/li\u003e\n  \u003cli\u003eSuitable for quick touch-ups without professional application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Anyone who wants a fast, no-fuss way to conceal grey roots, soften regrowth lines, or boost the appearance of fullness between color services. It’s especially helpful for busy people who need precise coverage on the go, athletes and commuters who need water- and sweat-resistant results, and anyone preferring a temporary, non-permanent solution without mixing dyes or peroxide.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCamouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eTemporary color stays until shampoo’d out (you can swim in it!)\u003c\/li\u003e\n  \u003cli\u003eFill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair\u003c\/li\u003e\n  \u003cli\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTALC, SYNTHETIC FLUORPHLOGOPITE, MICA, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS (CORN) STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, DIMETHICONE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Coverage lasts until you shampoo; it resists sweat and light water but removes with regular washing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it transfer onto clothing or skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Once applied and set, it’s water- and sweat-resistant with minimal transfer; avoid rubbing to keep coverage intact.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794277409100,"sku":"B00FYSZDQ4","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-medium-brown-front-packaging.jpg?v=1781478165","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-mineral-powder-medium-brown-instant-grey-coverage-water-resistant","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}