{"product_id":"color-wow-root-cover-up-platinum-instant-grey-coverage-water-sweat-resistant-mineral-powder","title":"COLOR WOW Root Cover Up Platinum — Instant Grey Coverage, Water \u0026 Sweat Resistant Mineral Powder","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Platinum is a lightweight mineral powder that instantly conceals grey roots and highlights for a natural, multi-dimensional finish that resists water and sweat until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you need a quick, no-mess way to disguise regrowth, blend highlights, or add density at the part, this award-winning loose powder was created for fast spot coverage without dyes, waxes, or harsh chemicals. The shade Platinum is formulated to neutralize visible grey and brighten highlighted sections while reflecting light to mimic natural hair texture. You can apply it dry with a brush for precise coverage and it stays until you choose to remove it with shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it hide grey roots and regrowth?\u003c\/h3\u003e\n\u003cp\u003eCoverage is immediate: the fine mineral particles cling to individual hairs and the scalp, camouflaging contrast between new growth and colored lengths. Application takes seconds with the included brush or your favorite makeup-style brush, so you can touch up in the bathroom or on the go.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant results—visible coverage on first swipe\u003c\/li\u003e\n  \u003cli\u003eBrush-on control for targeted root lines and part areas\u003c\/li\u003e\n  \u003cli\u003eNo waiting for development or rinses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put if I sweat, swim, or wear a hat?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be water-resistant and adhere until removed with shampoo, making it resistant to everyday moisture like perspiration and light rain. While it is durable in normal activities, very heavy rubbing or high-chlorine exposure can reduce longevity, so a gentle touch-up may be needed after intense workouts or prolonged swimming.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and sweat-resistant mineral powder\u003c\/li\u003e\n  \u003cli\u003eLasts through daily activities until you shampoo\u003c\/li\u003e\n  \u003cli\u003eBest for incidental moisture rather than abrasive contact\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural will Platinum look on highlighted or light grey hair?\u003c\/h3\u003e\n\u003cp\u003ePlatinum blends reflective pigments that create dimension rather than a flat, painted-on stripe. Its tone is crafted to soften grey while adding brightness to highlighted strands, helping your roots transition without a stark line of demarcation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReflective mineral pigments for natural-looking depth\u003c\/li\u003e\n  \u003cli\u003eWorks over darker roots and lightened hair to blend tones\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity for subtle to fuller coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for frequent use and thinning areas?\u003c\/h3\u003e\n\u003cp\u003eRoot Cover Up uses a mineral-based formula free from waxes, PPDs, and peroxide, and it’s cruelty-free. It can fill in sparse patches and disguise exposed scalp to produce the appearance of fuller hair without harsh chemicals or long-term commitment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo dyes, no peroxide, and no waxes in the formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and designed for temporary, washable wear\u003c\/li\u003e\n  \u003cli\u003eHelps visually thicken part lines and thin spots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Platinum is ideal for anyone with light grey, silver, or highlighted hair who wants a fast, non-permanent fix for roots, part lines, or thin patches. It suits people seeking a portable, fuss-free solution between salon visits, performers or professionals needing quick camera-ready touch-ups, and active individuals who want coverage that resists everyday sweat and weather. If you prefer temporary products that rinse out with shampoo and avoid long-term dyes or harsh chemicals, this product offers precise coverage with a natural finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Root Cover Up last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It lasts until you shampoo; it resists sweat and light water but removes with regular washing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it fills sparse areas and reduces scalp visibility for the appearance of thicker hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794277900620,"sku":"B00O5484NM","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-platinum-front-packaging.jpg?v=1781478199","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-platinum-instant-grey-coverage-water-sweat-resistant-mineral-powder","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}