{"product_id":"color-wow-root-cover-up-powder-red-instant-grey-coverage-water-resistant-touch-up","title":"COLOR WOW Root Cover Up powder — Red instant grey coverage, water‑resistant touch-up","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Red is a mineral-based powder that instantly conceals grey roots and regrowth for a natural, multi-dimensional finish that resists water and sweat until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a fast, no-mess way to disguise grey strands, dark roots, or thin areas without permanent dye, this award-winning touch-up powder delivers immediate coverage using pigment-rich minerals and reflective particles to blend seamlessly with your color. It adheres on contact, stays put through daily activities, and rinses out with shampoo, making it ideal for in-between salon visits or quick fixes before events.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this cover my grey roots?\u003c\/h3\u003e\n\u003cp\u003eCoverage is instantaneous: apply the powder where you need it and watch grey strands disappear into the surrounding hair color. The fine mineral formula clings to individual hairs for targeted concealment without smudging or transferring when dry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant adherence to hair fibers for immediate coverage\u003c\/li\u003e\n  \u003cli\u003eDesigned for precise, spot application—no full-head dye required\u003c\/li\u003e\n  \u003cli\u003eVisible blending with surrounding color in seconds\u003c\/li\u003e\n  \u003cli\u003eWorks on single strands, part lines, and regrowth areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay on through sweat, rain, or a workout?\u003c\/h3\u003e\n\u003cp\u003eThe water- and sweat-resistant formula keeps powder in place during daily activities, workouts, and light rain; it remains until you shampoo. That means you can rely on it from morning until your next wash without worrying about transfer or smearing during normal movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant minerals that hold in damp conditions\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant once applied and blended into hair\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with regular shampooing\u003c\/li\u003e\n  \u003cli\u003eSafe to wear while swimming, exercising, or sleeping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for a natural, multi-dimensional look?\u003c\/h3\u003e\n\u003cp\u003eApply sparingly where roots or thin spots appear, then blend gently with fingers or a brush for a soft, natural finish. The formula includes reflective particles that add subtle dimension, preventing a flat or chalky appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTap small amounts onto roots or scalp-exposed areas\u003c\/li\u003e\n  \u003cli\u003eBlend with a light brush stroke or fingertips for realism\u003c\/li\u003e\n  \u003cli\u003eLayer lightly to build coverage without heaviness\u003c\/li\u003e\n  \u003cli\u003eReflective minerals create depth and reduce visible contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product safe for sensitive scalps and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eCOLOR WOW Root Cover Up uses mineral pigments without peroxide or waxes and excludes PPDs, making it a gentle temporary option for covering roots without altering your permanent hair color. It’s cruelty-free and rinses out, so it won’t interfere with future color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo peroxide or permanent dye—temporary coverage only\u003c\/li\u003e\n  \u003cli\u003eFree of common PPDs and formulated without waxes\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formula suitable for most color-treated hair\u003c\/li\u003e\n  \u003cli\u003eRinses completely with shampoo to avoid buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Red is made for anyone who wants a quick, portable solution to hide grey roots, regrowth, or hairline thinning without permanent chemicals—especially people with red or warm-toned hair looking for natural-looking, water-resistant coverage between color appointments. It’s suited to busy professionals, active lifestyles, last-minute event prep, and anyone seeking fuller-looking hair without a salon visit.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, TALC, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 77891 (Titanium Dioxide).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Root Cover Up last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It lasts until your next shampoo—water and sweat resistant but removes fully with regular shampooing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain clothing or skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Once blended into dry hair it is transfer-resistant; avoid heavy contact until fully blended to prevent temporary transfer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":57794268365132,"sku":"B00X3P9ARS","price":46.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/color-wow-root-cover-up-red-front-packaging.jpg?v=1781477692","url":"https:\/\/belvera.co.uk\/products\/color-wow-root-cover-up-powder-red-instant-grey-coverage-water-resistant-touch-up","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}