{"product_id":"colorlomo-ultra-color-safe-shampoo-ash-beige-color-protection-pigment-replenishment-shine","title":"COLORLOMO Ultra Color Safe Shampoo Ash Beige – Color Protection, Pigment Replenishment \u0026 Shine","description":"\u003cdiv\u003e\n  \u003cp\u003eCOLORLOMO Ultra Color Safe Shampoo in Ash Beige is crafted for color-treated hair that you want to keep vibrant without heaviness. The sulfate-free formula, powered by Chroma Balance Tech, helps guard your shade for up to 50 washes while delivering a clean feel, noticeable shine, and hair that looks healthy with repeated use.\u003c\/p\u003e\n  \u003cp\u003eDesigned with brunettes, bronde, ash brown, and other cool brown tones in mind, this shampoo cleanses gently while supporting color integrity. It’s tailored for daily or regular routines where you want a reliable, color-conscious cleanse without compromising texture or balance.\u003c\/p\u003e\n  \u003ch2\u003eWhat makes COLORLOMO different\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eColor protection for up to 50 washes to help your shade stay vibrant between color-refresh sessions\u003c\/li\u003e\n    \u003cli\u003eNot a color-depositing formula; it won’t alter your natural shade or cause pigment buildup\u003c\/li\u003e\n    \u003cli\u003eReplenishes pigments lost from washing, heat styling, and environmental exposure to maintain balance\u003c\/li\u003e\n    \u003cli\u003eSulfate-free cleansing that respects hair texture and color integrity\u003c\/li\u003e\n    \u003cli\u003eMulti-tone care designed for brunettes, bronde, ash brown, and other cool brown hues\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eDermatologist-approved and safe to use\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eApproved by dermatologists in the USA, prioritizing safety in daily hair care\u003c\/li\u003e\n    \u003cli\u003eSuitable for regular use as part of a color-maintenance routine\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eHow to use\u003c\/h2\u003e\n  \u003cp\u003eDistribute evenly through wet hair, lather, and rinse thoroughly. For best results, follow with COLORLOMO Color Depositing Conditioner to enhance color balance and shine. Important: the shampoo contains pigments, so consider a 48-hour patch test to confirm compatibility with your skin.\u003c\/p\u003e\n  \u003cp\u003eReal-life scenarios: After outdoor activities or a long day, this shampoo can help refresh color, restore a light bounce, and leave hair with a subtle, healthy-looking sheen that complements cool brown tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is COLORLOMO Ultra Color Safe Shampoo color-depositing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it does not deposit color; it helps preserve vibrancy by replenishing pigments lost from washing and styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many washes can color protection last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula can protect color for up to 50 washes when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLORLOMO","offers":[{"title":"Default Title","offer_id":56240523968844,"sku":"B0D3HRXCM2","price":35.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/colorlomo-bottle-ash-beige.jpg?v=1765797436","url":"https:\/\/belvera.co.uk\/products\/colorlomo-ultra-color-safe-shampoo-ash-beige-color-protection-pigment-replenishment-shine","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}