{"product_id":"crvft-pomade-2oz-semi-matte-finish-original-hold-water-based-pomade-by-hair-craft-co","title":"CRVFT Pomade 2oz – Semi-Matte Finish, Original Hold | Water-Based Pomade by Hair Craft Co.","description":"\u003ch2\u003eMeet CRVFT Pomade 2oz\u003c\/h2\u003e\n\u003cp\u003eCRVFT Pomade is a gel based, water based styling product designed for dependable control without the heaviness common to traditional gels. It delivers a semi-matte finish with original hold that stays comfortable from morning meetings to evening outings. The formula is easy to work through, so you can shape and redefine with minimal effort.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect when you style\u003c\/h3\u003e\n\u003cp\u003eWith a water based gel formula, CRVFT tends to apply clean and clear, avoiding a greasy cast. It washes out more easily than oil based alternatives, so you can refresh your look without a long cleansing routine. You may notice the scent as a fresh aqua musk aroma that lingers softly, adding a confident touch to your grooming ritual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-day hold without the crunch or flaking\u003c\/li\u003e\n  \u003cli\u003eClear, clean application with minimal residue\u003c\/li\u003e\n  \u003cli\u003eMedium shine suitable for straight, thick, or wavy hair\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that feels comfortable throughout the day\u003c\/li\u003e\n  \u003cli\u003eBarber-approved option from a small, community-minded brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, scent, and finish\u003c\/h3\u003e\n\u003cp\u003eThe texture is smooth and easy to distribute, helping you shape with your fingers or a comb. The aqua musk fragrance provides a noticeable but balanced scent that won’t overpower your style, making it a reliable choice for daily wear.\u003c\/p\u003e\n\u003ch3\u003eUsage tips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to hair that is slightly damp, not soaking wet, to avoid clumping\u003c\/li\u003e\n  \u003cli\u003eWork the product through with fingers or a comb for even coverage\u003c\/li\u003e\n  \u003cli\u003eFinish with air dry or a light blow-dry to set the hold and enhance texture\u003c\/li\u003e\n  \u003cli\u003eReworkability stays strong throughout the day for quick adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it is for\u003c\/h3\u003e\n\u003cp\u003eCRVFT Pomade works well for straight, thick, or wavy hair, offering a reliable medium hold with a semi-matte finish that respects texture without weighing hair down. It’s designed for a versatile range of styles—from clean, classic looks to relaxed, textured finishes.\u003c\/p\u003e\n\u003ch3\u003eBrand promise\u003c\/h3\u003e\n\u003cp\u003eHair Craft Co. is a small, homegrown brand focused on community support and quality grooming. The product includes a customer-friendly return option, reflecting a commitment to your satisfaction and ongoing support for your grooming routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is CRVFT Pomade best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Perfect for straight, thick, or wavy hair seeking medium hold with a clean finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is CRVFT Pomade easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its water-based formula washes out smoothly with minimal effort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Hair Craft Co.","offers":[{"title":"Default Title","offer_id":56229067489612,"sku":"B09ZNBFL34","price":26.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/haircraftco-crvft-pomade-jar-closeup.jpg?v=1765664605","url":"https:\/\/belvera.co.uk\/products\/crvft-pomade-2oz-semi-matte-finish-original-hold-water-based-pomade-by-hair-craft-co","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}