{"product_id":"e-l-f-matte-putty-primer-oil-free-pore-filling-all-day-matte-finish","title":"e.l.f. Matte Putty Primer | Oil-Free, Pore-Filling, All-Day Matte Finish","description":"\u003ch2\u003eMeet the matte putty primer that reshapes shine\u003c\/h2\u003e\n\u003cp\u003ee.l.f.'s Matte Putty Primer is a best-seller in a velvety, oil-free formula. It creates a smooth, matte canvas and helps makeup hold its place throughout the day, without adding weight. The texture feels soft and cushiony as it glides across skin, delivering a refined, pore-diminished base.\u003c\/p\u003e\n\u003cp\u003eInfused with kaolin clay and white charcoal, this primer works to absorb excess oil and reduce reflections that can draw attention to pores. The result is a calmer, more even surface that reads well in different lighting and with a range of foundation formulas.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAbsorbs excess oil for a shine-free complexion\u003c\/li\u003e\n  \u003cli\u003eVelvety, lightweight texture that glides over skin\u003c\/li\u003e\n  \u003cli\u003eFills in pores and fine lines for a smoother canvas\u003c\/li\u003e\n  \u003cli\u003eEnhances makeup grip for longer wear\u003c\/li\u003e\n  \u003cli\u003eIncludes a Putty Primer Applicator for easy, hygienic use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it in real life\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to clean, moisturized skin before foundation\u003c\/li\u003e\n  \u003cli\u003eDot or dab onto trouble zones (T-zone, cheeks) and blend outward\u003c\/li\u003e\n  \u003cli\u003ePro tip: apply on eyelids before eyeshadow to lock color in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn practice, you might notice a cooler, powdery feel as it settles, followed by a plush base that lets your makeup sit evenly without looking heavy. It’s a flexible primer that many users keep as a staple for daily routines and special occasions alike.\u003c\/p\u003e\n\u003cp\u003eAll e.l.f. products are vegan, cruelty-free, and Leaping Bunny certified, reflecting a commitment to accessible, skin-friendly ingredients and values that many shoppers appreciate. This primer is designed to work well across many skin tones and makeup looks, whether you prefer a natural finish or a fuller-coverage foundation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the finish of the e.l.f. Matte Putty Primer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It delivers a velvety matte finish and helps control oil for a shine-free base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply the Putty Primer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount with fingertips or the applicator before makeup; apply on lids to prep eyeshadow.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":56228770120012,"sku":"B07ZR15K5R","price":22.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/elf-matte-putty-primer-bottle-closeup.jpg?v=1765659671","url":"https:\/\/belvera.co.uk\/products\/e-l-f-matte-putty-primer-oil-free-pore-filling-all-day-matte-finish","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}