{"product_id":"e-l-f-power-grip-primer-gel-based-hydrating-face-primer-for-smoothing-grip","title":"e.l.f. Power Grip Primer – Gel-Based Hydrating Face Primer for Smoothing \u0026 Grip","description":"\u003ch2\u003eWhat it is\u003c\/h2\u003e\n\u003cp\u003eMeet a gel-based, hydrating face primer designed to smooth the skin while helping makeup stay in place. The clear formula glides on evenly, creating a soft-focus base that reads as natural and breathable as you prep your skin.\u003c\/p\u003e\n\n\u003ch3\u003eWhy people love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGel-based primer that grips makeup for longer wear\u003c\/li\u003e\n  \u003cli\u003eSoft-focus effect minimizes the appearance of texture\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients, including Hyaluronic Acid, for a comfortable feel\u003c\/li\u003e\n  \u003cli\u003eTranslucent finish works with all skin tones and types\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula that won’t clog pores\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and Leaping Bunny certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture, finish \u0026amp; skin compatibility\u003c\/h3\u003e\n\u003cp\u003eThe clear gel provides a weightless, skin-like layer that preps your canvas without tinting or heavy color. It’s designed to work under foundation, powder, and other skincare steps, helping products glide on smoothly with a natural look.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply evenly to clean skin using your fingertips\u003c\/li\u003e\n  \u003cli\u003eWarm the product with your hands to help it melt into skin\u003c\/li\u003e\n  \u003cli\u003eWait about 30 seconds before applying makeup to set the grip\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients \u0026amp; what they do\u003c\/h3\u003e\n\u003cp\u003eHyaluronic Acid helps the skin retain moisture for a refreshed, plump feel while serving as a breathable base for makeup. The focus is on hydration and a smooth surface, not on color or tinting.\u003c\/p\u003e\n\n\u003ch3\u003eAbout the brand and ethics\u003c\/h3\u003e\n\u003cp\u003eAll e.l.f. products are vegan, cruelty-free, and Leaping Bunny certified—affirming a commitment to kind, accessible beauty.\u003c\/p\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for makeup enthusiasts seeking a smooth, hydrated base with grip, suitable for all skin types and tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits does e.l.f. Power Grip Primer offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It grips makeup, smooths the surface, and provides hydration—designed for all skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use e.l.f. Power Grip Primer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply evenly with fingertips to clean skin, wait 30 seconds to set, then apply foundation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":56228115120460,"sku":"B09XMYFTB7","price":23.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/elf-power-grip-primer-translucent-finish.jpg?v=1765646835","url":"https:\/\/belvera.co.uk\/products\/e-l-f-power-grip-primer-gel-based-hydrating-face-primer-for-smoothing-grip","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}