{"product_id":"e45-dermatological-moisturising-lotion-500-ml-fragrance-free-hydration-for-dry-sensitive-skin","title":"E45 Dermatological Moisturising Lotion 500 ml – Fragrance-Free Hydration for Dry \u0026 Sensitive Skin","description":"\u003ch2\u003eFast, fragrance-free hydration for dry and sensitive skin\u003c\/h2\u003e\n\u003cp\u003eE45 Dermatological Moisturising Lotion delivers lightweight, fast-absorbing moisture designed for dry, sensitive, and eczema-prone skin. Developed by dermatologists and tested for irritation, it helps restore softness and supports your skin’s natural barrier without fragrance or colorings.\u003c\/p\u003e\n\u003cp\u003eThe moment you apply it, you may notice a smooth, non-greasy feel that sinks in quickly, followed by lasting comfort. Regular use aims to reduce that tight, rough sensation after a shower, cold weather exposure, or frequent hand washing. The emollient system with light liquid paraffin locks in hydration while allowing the skin to breathe, so you can move through your day with less distraction from dryness.\u003c\/p\u003e\n\n\u003ch3\u003eWhy people choose this lotion\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy texture that absorbs quickly for use on hands, arms, legs, and body\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and free from colorants, reducing potential irritation for sensitive skin\u003c\/li\u003e\n  \u003cli\u003ePurified, hypoallergenic lanolin supports the skin’s natural barrier\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed and suitable for dry, itchy, or reactive skin, including families\u003c\/li\u003e\n  \u003cli\u003eClinically tested to soothe roughness and reduce visible flaking with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply liberally to affected areas, especially after bathing or showering\u003c\/li\u003e\n  \u003cli\u003eUse daily, morning and night, to help maintain moisture balance\u003c\/li\u003e\n  \u003cli\u003eGreat for cold-weather protection and after repeated hand washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith regular use, skin can look and feel healthier, softer, and more resilient. E45 has a long-standing heritage of dermatological care, trusted by families for over six decades as a reliable option for dry-skin relief and barrier support.\u003c\/p\u003e\n\n\u003cp\u003eChoose E45 Moisturising Lotion for clinically proven hydration and everyday comfort your skin deserves.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is E45 Dermatological Moisturising Lotion fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This fragrance-free lotion is designed for dry, sensitive, and eczema-prone skin and is suitable for the whole family from 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use E45 lotion for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply liberally to affected areas after bathing or showering; it absorbs quickly and supports daily use on hands, arms, legs, and body.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":56228643701068,"sku":"B001RYSEVK","price":24.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/e45-dermatological-moisturising-lotion-bottle.jpg?v=1765656294","url":"https:\/\/belvera.co.uk\/products\/e45-dermatological-moisturising-lotion-500-ml-fragrance-free-hydration-for-dry-sensitive-skin","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}