{"product_id":"ecolove-purple-collection-natural-shampoo-sls-free-vegan-cruelty-free-17-6-oz","title":"ecoLove Purple Collection Natural Shampoo – SLS-Free, Vegan \u0026 Cruelty-Free (17.6 oz)","description":"\u003ch2\u003eWhy choose ecoLove Purple Collection Shampoo\u003c\/h2\u003e\n\u003cp\u003eExperience a thoughtfully crafted cleansing routine with ecoLove Purple Collection Natural Shampoo. Free from SLS, parabens and petrochemicals, this formula relies on a high percentage of nature-derived ingredients and a substantial portion of organic content to deliver a gentle, effective wash. The blend is enriched with essential oils, organic herbs and plant extracts, plus 26 Dead Sea minerals, offering a sensory-rich experience that feels both refreshing and nourishing for daily use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from SLS, parabens and petrochemicals, with 95% nature-derived ingredients (30% organic).\u003c\/li\u003e\n  \u003cli\u003eInfused with essential oils, organic herbs \u0026amp; plant extracts and 26 Dead Sea minerals for a mineral-rich cleanse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eGreat for colored and very dry hair\u003c\/h3\u003e\n\u003cp\u003eThis shampoo features a unique mix of organic blueberry, grape and lavender extracts designed to replenish and soften dry, damaged strands while delivering a calming lavender aroma. It’s suitable for curly, wavy and straight hair and works well for both women and men who want a gentle, color-conscious wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlueberry, grape and lavender extracts help replenish moisture and soften dry hair.\u003c\/li\u003e\n  \u003cli\u003eLavender contributes a soothing scent without overpowering the cleansing routine.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be compatible with color-treated hair and a range of textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSoft, nourished hair with every wash\u003c\/h3\u003e\n\u003cp\u003eExpect hair that feels softer and more nourished after each wash, with a pleasant, subtle fragrance. For best results, follow with the Purple Collection Conditioner and Hair Mask to complete a cohesive care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves hair feeling soft and cared-for without heavy buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with Conditioner and Hair Mask in the same collection for enhanced results.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free products align with ethical, plant-forward grooming choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eValues you can trust\u003c\/h3\u003e\n\u003cp\u003eecoLove is dedicated to nature-friendly hair care that respects your hair and the planet. The Purple Collection embodies a commitment to skincare-like kindness for hair, prioritizing clean ingredients and responsible production wherever possible.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming to protect color, address dryness, or simply enjoy a lavender-inspired cleanse, this shampoo offers a hopeful possibility: your hair could feel lighter, softer and more manageable after regular use—without relying on harsher cleansers or synthetic additives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ecoLove Purple Collection Shampoo vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's 100% vegan and not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated and very dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's designed to replenish and soften dry hair with blueberry, grape, and lavender extracts.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ecoLove","offers":[{"title":"Default Title","offer_id":56228785586508,"sku":"B01MUPOCX0","price":25.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ecolove-purple-collection-shampoo-bottle_jpg.jpg?v=1765659835","url":"https:\/\/belvera.co.uk\/products\/ecolove-purple-collection-natural-shampoo-sls-free-vegan-cruelty-free-17-6-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}