{"product_id":"emax-ecosmetics-250ml-brazilian-keratin-treatment-nanoplastia-hair-straightening-frizz-control","title":"EMAX ECOSMETICS 250ml Brazilian Keratin Treatment – Nanoplastia, Hair Straightening \u0026 Frizz Control","description":"\u003ch2\u003eSalon-Quality Smoothing at Home\u003c\/h2\u003e\n\u003cp\u003eEMAX ECOSMETICS 250ml Brazilian Keratin Treatment offers a versatile smoothing system designed to help hair become smoother, more manageable, and easier to style with heat. Built on a Brazilian keratin blend and biodegradable actives, this formula aims to replenish nourishment and reduce frizz while preserving the hair’s natural tone. The system is tailored for use with heat tools, enabling a smoother glide and faster styling sessions.\u003c\/p\u003e\n\u003ch3\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003eThe treatment targets the cuticle to encourage a sleek, glossy look while supporting reduced volume. A tribological complex helps cut down friction during heat styling, which can contribute to a more even straightening process. The formula emphasizes heat-activation, so smoother results may appear as you work with your flat iron.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-concentration keratin for improved manageability and polish\u003c\/li\u003e\n\u003cli\u003eTribological complex minimizes friction during styling for smoother results\u003c\/li\u003e\n\u003cli\u003eHeat-activated smoothing works with a flat iron between 180–230 degrees\u003c\/li\u003e\n\u003cli\u003eNo rinsing required after heat styling, simplifying the routine\u003c\/li\u003e\n\u003cli\u003eDesigned to minimize color shifting and maintain natural tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal Use Scenarios\u003c\/h3\u003e\n\u003cp\u003eBest suited for those seeking frizz control, a more controllable degree of straightness, and a natural shine after styling. The system is described as a progressive brush that aims to streamline the smoothing process when paired with heat, making it a practical addition to home routines where quick, reliable results are desired.\u003c\/p\u003e\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eShampoo with a deep-cleansing formula until hair feels thoroughly clean; rinse well and dry completely.\u003c\/li\u003e\n\u003cli\u003eDivide hair into small sections for even distribution.\u003c\/li\u003e\n\u003cli\u003eApply the keratin treatment evenly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eDry hair completely, then section hair into fine strands for ironing.\u003c\/li\u003e\n\u003cli\u003eRun the iron through each section 7–15 times at 180–230 degrees.\u003c\/li\u003e\n\u003cli\u003eFinish with your preferred styling to achieve smooth, glossy results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eMany users report a smoother texture, reduced frizz, and a natural-looking shine after use. The formula is described as designed to work with heat and to minimize unwanted color changes, offering a straightforward post-treatment routine without an immediate rinse requirement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is EMAX Ecosmetics 250ml Brazilian Keratin Treatment used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A smoothing system designed to reduce frizz and improve manageability with heat styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply this product at home?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shampoo, dry completely, apply evenly in sections, then iron at 180–230 degrees; no rinse required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EMAX","offers":[{"title":"Default Title","offer_id":56242108694860,"sku":"B0DNGNQTLP","price":47.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/emax-ecosmetics-keratin-bottle-front.jpg?v=1765804961","url":"https:\/\/belvera.co.uk\/products\/emax-ecosmetics-250ml-brazilian-keratin-treatment-nanoplastia-hair-straightening-frizz-control","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}