{"product_id":"firsthand-supply-all-purpose-hair-pomade-flexible-hold-low-shine-water-based","title":"Firsthand Supply All-Purpose Hair Pomade — Flexible Hold, Low Shine, Water-Based","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet Firsthand Supply All-Purpose Hair Pomade, a water-based styling option engineered for daily use. It delivers firm yet flexible control paired with a natural low shine, helping you achieve polished looks without stiffness or flakes. Designed for real-life moments, it stays in place as you move, then restsyle as needed.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVersatile styling with a strong yet flexible hold and a natural low shine for a refined look\u003c\/li\u003e\n  \u003cli\u003eRestyle throughout the day without heaviness, residue, or stiffness\u003c\/li\u003e\n  \u003cli\u003eEasy washout with water or a light shampoo, leaving hair feeling clean and refreshed\u003c\/li\u003e\n  \u003cli\u003eSafe for straight, curly, coily, and wavy hair, including color treated hair\u003c\/li\u003e\n  \u003cli\u003eNourishing formula featuring Aloe Vera, Beeswax, Shea Butter, and Grape Seed Oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCore ingredients that care for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe Vera helps condition the strands and soothe the scalp\u003c\/li\u003e\n  \u003cli\u003eBeeswax provides structured hold without stiffness\u003c\/li\u003e\n  \u003cli\u003eShea Butter delivers moisture and conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eGrape Seed Oil supplies lightweight conditioning and helps manage shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eApplication is straightforward: a smooth, scoopable texture spreads easily on damp or dry hair, enabling quick styling during rushed mornings or on busy days. The water-based formula rinses clean with water or a light cleanse, avoiding heavy buildup and leaving the finish looking natural rather than glossy.\u003c\/p\u003e\n\n\u003cp\u003eSafety and suitability are central to this formula. It works across hair textures—from straight to curly and wavy—and is formulated to be non-toxic for all hair types. It’s also suitable for color-treated hair and sensitive skin, offering a grooming option that respects daily care routines.\u003c\/p\u003e\n\n\u003ch3\u003ePackaging, origin, and environmental note\u003c\/h3\u003e\n\u003cp\u003eMade in the USA, this pomade comes in eco-conscious packaging featuring 100% post-consumer recycled plastic material and a FSC-certified paper box. This combination reflects a thoughtful approach to sustainability without compromising performance.\u003c\/p\u003e\n\n\u003ch3\u003eReal-world use cases\u003c\/h3\u003e\n\u003cp\u003eWhether you’re aiming for a sleek slick-back, a textured day look, or a tidy style that withstands wind and humidity, this pomade adapts. It provides a controllable hold that stays natural and breathable as you move through your day, with an understated finish that pairs well with casual or professional attire.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Firsthand Supply All-Purpose Hair Pomade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types and lengths, with a flexible hold and natural finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula easy to wash out and safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s water-based and rinses clean with water or light shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":56237042794828,"sku":"B07FKRS344","price":40.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/firsthand-supply-pomade-jar-closeup.jpg?v=1765761250","url":"https:\/\/belvera.co.uk\/products\/firsthand-supply-all-purpose-hair-pomade-flexible-hold-low-shine-water-based","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}