{"product_id":"floyds-99-grip-cream-high-hold-matte-finish-floyds-99-hair-styling","title":"Floyd's 99 Grip Cream - High Hold Matte Finish | Floyd's 99 Hair Styling","description":"\u003ch2\u003eEffortless control with a matte, lived-in finish\u003c\/h2\u003e\n\u003cp\u003eFloyd's 99 Grip Cream is crafted for modern styling—designed to shape, texture, and hold without sacrificing a natural, low-gloss look. It delivers a confident, high hold while keeping the finish matte, so your look reads polished rather than shiny. The formula is easy to work with, letting you guide your hair into shape with minimal effort and predictable results. This makes it a practical choice for daily styling, from quiet, refined moments to more expressive, textured looks.\u003c\/p\u003e\n\u003cp\u003eIn real-world use, a small amount goes a long way. You can apply it to damp or dry hair and distribute it through with your fingers or a comb. The product spreads evenly, helping you build texture or sculpt a defined shape without weighing hair down. It’s clean to reset at the end of the day, so you can refresh your style without a lot of wash time or residue.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShapes and defines hair with lasting control for all-day wear\u003c\/li\u003e\n  \u003cli\u003eStrong hold paired with a smooth, matte appearance\u003c\/li\u003e\n  \u003cli\u003eSimple application and even distribution for consistent coverage\u003c\/li\u003e\n  \u003cli\u003eTexture without heaviness or visible residue\u003c\/li\u003e\n  \u003cli\u003eWashes out cleanly, making it easy to reset your look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use Floyd's 99 Grip Cream\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount, warming it between your palms.\u003c\/li\u003e\n  \u003cli\u003eWork through damp or dry hair, concentrating on areas you want defined.\u003c\/li\u003e\n  \u003cli\u003eStyle with your fingers or a comb, shaping the look and letting it set.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis product is suitable for anyone seeking a flexible, high-hold style that remains matte and natural. It offers a practical path to structured looks, texturized crops, and everyday shapes without promising dramatic guarantees—since real results depend on hair type, technique, and personal styling goals.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Floyd's 99 Grip Cream different from other styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Grip Cream delivers high hold with a matte finish and easy distribution for controlled, texture-rich styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Grip Cream easy to wash out after the day ends?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it washes out easily, helping you reset your look without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Floyd's 99","offers":[{"title":"Default Title","offer_id":56239869428044,"sku":"B07FV285J2","price":34.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/floyds-99-grip-cream-jar-closeup.jpg?v=1765793446","url":"https:\/\/belvera.co.uk\/products\/floyds-99-grip-cream-high-hold-matte-finish-floyds-99-hair-styling","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}