{"product_id":"generic-value-products-conditioning-purple-shampoo-tones-brassiness-brightens-gray-blonde-hair-33-8-oz","title":"Generic Value Products Conditioning Purple Shampoo – Tones Brassiness, Brightens Gray \u0026 Blonde Hair (33.8 oz)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eGeneric Value Products Conditioning Purple Shampoo offers a protein-enriched conditioning formula that helps cool brassiness on blonde and gray hair while refreshing faded highlights. The violet-tinted shampoo brightens dull strands and leaves hair looking vibrant with a clean, lightweight feel—no heavy residue or oily afterglow.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThis conditioner-friendly purple shampoo is ideal for individuals balancing natural gray roots, sun-kissed blondes, or highlights that have faded. It suits regular color-maintenance routines and is easy to integrate between salon visits without demanding a drastic change in your regimen.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTones down brassiness and neutralizes yellow tones in blonde, white, and gray hair.\u003c\/li\u003e\n  \u003cli\u003eRefreshes faded highlights, restoring perceived brightness and vibrancy.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking shiny and lively without a heavy residue or greasy feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003ePowered by a protein-enriched conditioning base, the shampoo cleanses while supporting hair texture and softness. The violet tint helps balance warm tones on light hair, offering a subtle color-maintenance option that fits into daily routines without requiring specialized products.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect in use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eValue-sized bottle at 33.8 oz, designed for ongoing color-maintenance at home.\u003c\/li\u003e\n  \u003cli\u003eSmooth, easy lather that rinses clean and without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eSuitable for white, gray, and blonde styles, useful between professional color appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003ePair with a matching conditioner to lock in tone and moisture. For stubborn brass, you can leave the shampoo on for a moment longer during the rinse, then rinse thoroughly. A consistent routine can help maintain bright, refreshed strands over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does GVP Conditioning Purple Shampoo help color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It tones brassiness, reduces yellow tones, and refreshes faded highlights for brightness without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Generic Value Products Conditioning Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use like a regular shampoo: lather, rinse, and repeat if desired; follow with conditioner for best vibrancy and smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Generic Value Products","offers":[{"title":"Default Title","offer_id":56232797634892,"sku":"B00NHQBGGQ","price":42.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/generic-value-products-conditioning-purple-shampoo-bottle-front.jpg?v=1765721634","url":"https:\/\/belvera.co.uk\/products\/generic-value-products-conditioning-purple-shampoo-tones-brassiness-brightens-gray-blonde-hair-33-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}