{"product_id":"giovanni-eco-chic-frizz-be-gone-3-pack-anti-frizz-serum-for-color-safe-shine","title":"GIOVANNI ECO CHIC Frizz Be Gone – 3-Pack Anti-Frizz Serum for Color-Safe Shine","description":"\u003cp\u003eMeet GIOVANNI ECO CHIC Frizz Be Gone, a super smoothing anti-frizz serum that respects color and the planet. This lightweight formula blends with natural botanical ingredients to deliver a salon-inspired finish at home, so you can manage frizz while keeping your color vibrant.\u003c\/p\u003e\n\u003cp\u003eWhat you’ll notice first is the texture: a silky, fast-absorbing serum that never weighs hair down, leaving strands softer, more manageable, and ready for any style. Expect reduced frizz, improved elasticity, and a natural, glassy shine that looks healthy without looking greasy. The product is color-safe, so treating treated hair can feel confidence-inspiring rather than risky.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz control that helps define your style while preserving movement and bounce.\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity for smoother, more resilient strands from root to tip.\u003c\/li\u003e\n  \u003cli\u003eSilky softness and defined texture for curls or straight styles without stiffness.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula that helps maintain vibrancy without dulling treated hair.\u003c\/li\u003e\n  \u003cli\u003eHeat protection during styling, reducing potential damage from heat tools.\u003c\/li\u003e\n  \u003cli\u003eLightweight moisture from a botanical blend for a balanced, non-greasy finish.\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly and cruelty-free with recyclable packaging aligned to eco-conscious choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use: Apply a small amount to damp or dry hair, concentrating on mid-lengths and ends. Style as desired — this serum acts as a sealant that locks in moisture and helps your look hold through the day and into the evening. It works well for air-drying, blowouts, and quick touch-ups.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone dealing with frizz, dullness, or color-treated hair seeking a smoothing finish.\u003c\/li\u003e\n  \u003cli\u003ePeople who prefer a salon-quality feel without heavy residues or parabens.\u003c\/li\u003e\n  \u003cli\u003eThose who value vegan, cruelty-free beauty with eco-conscious packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the brand: GIOVANNI has bridged natural ingredients with salon-grade performance since 1979, guided by the Rule of Balance to keep formulations pure and effective. Eco Chic continues that tradition with thoughtful, recyclable packaging and high-performing formulas.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum color-safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe and helps seal in color while smoothing and adding shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. GIOVANNI is Leaping Bunny certified and cruelty-free, with natural botanical ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":56234574971212,"sku":"B001ET78CY","price":37.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/giovanni-eco-chic-frizz-be-gone-bottle-closeup.jpg?v=1765739923","url":"https:\/\/belvera.co.uk\/products\/giovanni-eco-chic-frizz-be-gone-3-pack-anti-frizz-serum-for-color-safe-shine","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}