{"product_id":"grow-gorgeous-city-defense-scalp-scrub-200ml-vegan-exfoliating-primer-for-oily-congested-scalps-removes-pollution-build-up","title":"Grow Gorgeous City Defense Scalp Scrub 200ml — Vegan exfoliating primer for oily, congested scalps, removes pollution \u0026 build-up","description":"\u003cp\u003e\u003cstrong\u003eGrow Gorgeous City Defense Scalp Scrub is a 200ml vegan exfoliating primer designed to remove pollution, product build-up and excess oil to refresh oily or congested scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis scalp scrub targets impurities that accumulate from daily city life — such as dirt, sweat and styling residue — without stripping color or over-drying. The granular formula physically exfoliates to lift debris, while skin-friendly ingredients soothe and balance the scalp so hair can feel lighter and cleaner. It’s formulated to be cruelty-free, vegan, gluten-free and free from parabens, sulfates, silicones, phthalates and mineral oil.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this scrub remove city pollution and product build-up?\u003c\/h3\u003e\n\u003cp\u003eThe scrub combines gentle physical exfoliation with a rinse-away formula that dislodges trapped particles and styling residue from the hairline and scalp. Massaging the scrub breaks up films of pollution and excess oils so they can be washed away, restoring a cleaner scalp surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePhysical granules loosen and lift accumulated dirt and grime.\u003c\/li\u003e\n  \u003cli\u003eRinseable base carries away dislodged particles without sticky residue.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair, so it can be used without fading color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the scalp scrub in my hair-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse the City Defense Scalp Scrub as a weekly or biweekly primer when your scalp feels oily, clogged, or weighed down by products. It works best before shampooing to maximize removal of impurities and improve the performance of follow-up treatments and conditioners.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp scalp, massage gently, then shampoo and condition as usual.\u003c\/li\u003e\n  \u003cli\u003eIdeal as a pre-shampoo step when you notice heaviness or dullness in hair.\u003c\/li\u003e\n  \u003cli\u003eNot necessary every wash — adjust frequency based on oiliness and pollution exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or color-treated scalps?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be scalp-friendly and safe for color-treated hair, using non-irritating surfactants and no harsh sulfates or parabens. If your scalp is very sensitive or compromised, perform a patch test or consult your stylist before use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, sulfates, silicones and mineral oil to minimize irritation risk.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan and gluten-free formulation for clean-beauty routines.\u003c\/li\u003e\n  \u003cli\u003ePatches or professional advice recommended for severely reactive scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Grow Gorgeous City Defense Scalp Scrub is aimed at people living in urban environments, frequent stylers, or anyone whose scalp feels congested, oily or weighed down by pollution and product residue. It’s a good fit for color-treated hair and for shoppers who prioritize vegan, cruelty-free formulations and ingredient transparency. Use it when you need a targeted detox to refresh the scalp and improve hair manageability without harsh chemicals.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCruelty free, vegan and gluten-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree of Parabens, Sulfates, Silicones, Phthalates or Mineral Oil\u003c\/li\u003e\n  \u003cli\u003eSafe for color treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Microcrystalline Cellulose, Polyglyceryl-4 Caprate, Fragrance, Glycerin, Hydroxyethylcellulose, Caffeine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Avena Sativa (Oat) Kernel Oil, Bambusa Arundinacea (Bamboo) Stem Extract, Hydroxyacetophenone, Lactobacillus\/Punica Granatum (Pomegranate) Fruit Ferment Extract, Sodium Benzoate, Menthol, Disodium EDTA, Potassium Sorbate, Menthyl Lactate, Sodium PCA, Sodium Lactate, Allantoin, Salix Alba (Willow) Bark Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Arginine, Aspartic Acid, PCA, Citric Acid, Butylphenyl Methylpropional, Limonene, Glycine, Linalool, Alanine, Leuconostoc\/Radish Root Ferment Filtrate, Serine, Alpha-Isomethyl Ionone, Valine, Cinnamyl Alcohol, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Sodium Hydroxide.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the City Defense Scalp Scrub?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week or every other week, increasing to twice weekly only if your scalp is very oily or exposed to heavy pollution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and avoids sulfates and harsh chemicals that typically strip dye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Grow Gorgeous","offers":[{"title":"Default Title","offer_id":57794315223372,"sku":"B0849Q9M1L","price":45.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/grow-gorgeous-city-defense-front-pump-bottle.jpg?v=1781480179","url":"https:\/\/belvera.co.uk\/products\/grow-gorgeous-city-defense-scalp-scrub-200ml-vegan-exfoliating-primer-for-oily-congested-scalps-removes-pollution-build-up","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}