{"product_id":"hair-craft-co-crvft-hair-clay-2oz-medium-hold-zero-shine-matte-finish","title":"Hair Craft Co. CRVFT Hair Clay 2oz – Medium Hold, Zero Shine Matte Finish","description":"\u003cp\u003eCRVFT Hair Clay from Hair Craft Co. is a compact 2oz styling staple built for texture-minded looks. Its high-density clay base delivers a true matte finish and a medium hold that keeps hair flexible rather than stiff. The result is definition with a soft, non-glossy vibe—great for achieving modern texture without shine or crunch. If you want controlled volume and the option to rework your style as plans change, CRVFT is designed with you in mind.\u003c\/p\u003e\n\u003cp\u003eThis clay feels substantial in your hands and in your hair. The dense texture helps grip strands, tame flyaways, and build natural-looking volume while staying easy to rework through the day. For best results, warm the product in your palms until it breaks down, then apply with deliberate pressure to avoid clumping or pulling. As you work, you’ll notice the finish remains matte and natural, never greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTrue matte finish with zero shine\u003c\/li\u003e\n  \u003cli\u003eMedium hold that lasts through the day\u003c\/li\u003e\n  \u003cli\u003eDense texture for grip, texture, and flyaway control\u003c\/li\u003e\n  \u003cli\u003eBuilds volume without heaviness\u003c\/li\u003e\n  \u003cli\u003eReworkable styling for changing looks\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 2oz jar and unscented formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should reach for CRVFT\u003c\/h3\u003e\n\u003cp\u003eCRVFT is ideally suited for short to medium textured styles. It offers a versatile baseline that lets you sculpt and reshape without layering on product or sacrificing matte, natural results. The formula is stylist approved and unscented, making it easy to pair with your favorite scents or personal care routine.\u003c\/p\u003e\n\u003ch3\u003eHow to use CRVFT for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount and adjust as needed\u003c\/li\u003e\n  \u003cli\u003eWarm the clay between your fingertips until fully broken down\u003c\/li\u003e\n  \u003cli\u003eApply with firm, targeted pressure to build grip and texture\u003c\/li\u003e\n  \u003cli\u003eShape and rework as needed to maintain a matte finish\u003c\/li\u003e\n  \u003cli\u003eLet the look settle; the jar is designed to last 2–3 months with mindful use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTravel-ready and clean to use\u003c\/h3\u003e\n\u003cp\u003eThe 2oz jar keeps product contained for trips and gym days, while the unscented formula provides a clean styling experience. If your experience doesn't meet expectations, the small, community-driven Hair Craft Co. team offers hassle-free returns.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What styles work best with CRVFT Hair Clay?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for textured short and medium hairstyles, offering volume, grip, and a true matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this clay travel-friendly and unscented?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—unscented with a 2oz jar, ideal for travel while preserving styling flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Hair Craft Co.","offers":[{"title":"Default Title","offer_id":56239378137420,"sku":"B095TL24JN","price":33.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/haircraftco-crvft-hair-clay-jar-front.jpg?v=1765789864","url":"https:\/\/belvera.co.uk\/products\/hair-craft-co-crvft-hair-clay-2oz-medium-hold-zero-shine-matte-finish","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}